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MEMO 1
To: All Staff
From: Adeyeye Raymond, Director of Innovation and Development
CC: Dr. Mona Pearl, CEO My Company
Date: May 27
th
, 2021
SUBJECT: Integration of Innovation
The company is exploring a new technology to help improve our customer experience and
expand our sales avenues. Our Chief Technology Officer and his team have been researching a
new connected car technology that could be integrated into our cars and trucks subsystems for
better management and customer experience. Additionally, this new technology is the ultimate
way of positioning ourselves to deal with competition in our market. After a series of reviews
and consultations, the Innovation and Development department endorses the technology as
accurate, creating wins and worth investing in.
Feasibility of the Product Line (Is it real?)
The product is feasible because the technology is developed around the Internet of Things (IoT)
which is already in the market, and a significant population has embraced it. As opposed to
homes which use IoT, there is a potential of hundred-fold vehicles compared to homes that can
embrace IoT. According to CTO's report, the creation and installation of the sensors and
actuators and their vehicle cloud is possible and economical and can help customers enjoy our
cars and trucks better. There will not be any staff changes since the current ones have the
required expertise to pull off this new project. The technology promises autonomous vehicles
that can navigate to destinations promptly and ensure safety and comfort with minimal
environmental impact.
Market Share (Can we win?)
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MEMO 2
The company is poised to improve its market share if this technology is exploited. Since the
technology is relatively new, especially in the vehicle manufacturing industry, reacting quickly
with the knowledge we have will help us gain a competitive advantage over our competitors. We
will provide customers with more information about their car environment for easy navigation
and comfort. Our competitors are less likely to respond by imitating because this technology
requires some time to actualize, which we have already done. Therefore, we will have some time
to establish ourselves before others or respond appropriately.
Benefits to the Company (Is it worth doing?)
This product is worth investing in. Considering the provisions and new realities it offers to
customers, it is more likely to be widely accepted, and launching it will receive widespread
interest. Launching it in a clear, informative way will be strategic as it will provide enough
information customers need for a technology less understood; thus, allay any fears. At the same
time, it will safeguard sensitive information our competitors may want to gain. Our company
seeks to advance into new markets and be a pioneer in innovative solutions, and this product
provides such opportunities.
Importance of IoT and Connected Cars to the Company
Based on the above explanations about feasibility, potential, and the worth of the product, the
Internet of a thing (IoT) is strategically essential to the company. In this era of widespread
internet use, most people and companies seek 'smart products' that provide them with the most
capabilities and information at affordable prices. Our competitors may engage in conspiracy
wars to discourage customers. Still, our extensive research offers us a vast knowledge of
regulation, taxation, malware protection, and ethical collection of data necessary to protect our
customers.
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MEMO 3
References
Day, G. (2015). Is It Real? Can We Win? Is It Worth Doing?: Managing Risk and Reward in an
Innovation Portfolio. Harvard Business Review. https://hbr.org/2007/12/is-it-real-can-we-
win-is-it-worth-doing-managing-risk-and-reward-in-an-innovation-portfolio.
Gerla, M., Lee, E. K., Pau, G., & Lee, U. (2014). Internet of vehicles: From intelligent grid to
autonomous cars and vehicular clouds. In 2014 IEEE world forum on Internet of things
(WF-IoT) (pp. 241-246). IEEE.
Gupta, M., & Sandhu, R. (2018). Authorization framework for secure cloud-assisted connected
cars and vehicular Internet of things. In Proceedings of the 23rd ACM on Symposium on
Access Control Models and Technologies (pp. 193-204).

Unformatted Attachment Preview

MEMO 1 To: All Staff From: Adeyeye Raymond, Director of Innovation and Development CC: Dr. Mona Pearl, CEO My Company Date: May 27th, 2021 SUBJECT: Integration of Innovation The company is exploring a new technology to help improve our customer experience and expand our sales avenues. Our Chief Technology Officer and his team have been researching a new connected car technology that could be integrated into our cars and trucks subsystems for better management and customer experience. Additionally, this new technology is the ultimate way of positioning ourselves to deal with competition in our market. After a series of reviews and consultations, the Innovation and Development department endorses the technology as accurate, creating wins and worth investing in. Feasibility of the Product Line (Is it real?) The product is feasible because the technology is developed around the Internet of Things (IoT) which is already in the market, and a significant population has embraced it. As opposed to homes which use IoT, there is a potential of hundred-fold vehicles compared to homes that can embrace IoT. According to CTO's report, the creation and installation of the sensors and actuators and their vehicle cloud is possible and economical and can help customers enjoy our cars and trucks better. There will not be any staff changes since the current ones have the required expertise to pull off this new project. The technology promises autonomous vehicles that can navigate to destinations promptly and ensure safety and comfort with minimal environmental impact. Market Share (Can we win?) MEMO 2 The company is poised to improve its market share if this technology is exploited. Since the technology is relatively new, especially in the vehicle manufacturing industry, reacting quickly with the knowledge we have will help us gain a competitive advantage over our competitors. We will provide customers with more information about their car environment for easy navigation and comfort. Our competitors are less likely to respond by imitating because this technology requires some time to actualize, which we have already done. Therefore, we will have some time to establish ourselves before others or respond appropriately. Benefits to the Company (Is it worth doing?) This product is worth investing in. Considering the provisions and new realities it offers to customers, it is more likely to be widely accepted, and launching it will receive widespread interest. Launching it in a clear, informative way will be strategic as it will provide enough information customers need for a technology less understood; thus, allay any fears. At the same time, it will safeguard sensitive information our competitors may want to gain. Our company seeks to advance into new markets and be a pioneer in innovative solutions, and this product provides such opportunities. Importance of IoT and Connected Cars to the Company Based on the above explanations about feasibility, potential, and the worth of the product, the Internet of a thing (IoT) is strategically essential to the company. In this era of widespread internet use, most people and companies seek 'smart products' that provide them with the most capabilities and information at affordable prices. Our competitors may engage in conspiracy wars to discourage customers. Still, our extensive research offers us a vast knowledge of regulation, taxation, malware protection, and ethical collection of data necessary to protect our customers. MEMO 3 References Day, G. (2015). Is It Real? Can We Win? Is It Worth Doing?: Managing Risk and Reward in an Innovation Portfolio. Harvard Business Review. https://hbr.org/2007/12/is-it-real-can-wewin-is-it-worth-doing-managing-risk-and-reward-in-an-innovation-portfolio. Gerla, M., Lee, E. K., Pau, G., & Lee, U. (2014). Internet of vehicles: From intelligent grid to autonomous cars and vehicular clouds. In 2014 IEEE world forum on Internet of things (WF-IoT) (pp. 241-246). IEEE. Gupta, M., & Sandhu, R. (2018). Authorization framework for secure cloud-assisted connected cars and vehicular Internet of things. In Proceedings of the 23rd ACM on Symposium on Access Control Models and Technologies (pp. 193-204). Name: Description: ...
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