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PLANNING IN MANAGEMENT.
Management Functions
• Planning
• Organizing
• Leading
• Controlling
1.Planning
Planning is what helps managers understand the environment in which their businesses must operate.
When people’s tastes and preferences for restaurant meals change, food service managers need to be
ready to respond with menu alternatives.
1.1 Planning and Decision Making
Vision More than a goal; an encompassing explanation of why the organization exists and where it’s
trying to go.
Mission statement An outline of the fundamental purposes of an organization, including:
• The organization’s self-concept
• Its philosophy
• Long-term survival needs
• Customer needs
• Social responsibility
• Nature of the product or service
1.2 Planning and Decision Making
Goals The broad, long-term accomplishments an
organization wishes to attain.
Objectives Specific, short-term statements detailing how to achieve the organization’s goals
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1.3 Planning and Decision Making
Planning Answers Fundamental Questions:
.What is the situation now?
• SWOT analysis — A planning tool used to analyze an organization’s strengths, weaknesses,
opportunities, and threats.
How can we get to our goal from here?
• Strategic planning
• Tactical planning
• Operational planning
• Contingency planning
1.4 Planning and Decision Making
Strategic planning Determining the major goals of the organization and the policies and strategies for
obtaining and using resources to achieve those goals.
Tactical planning Developing detailed, short-term statements about what is to be done, who is to do
it, and how it is to be done
1.5 Planning and Decision Making
Operational planning Setting work standards and schedules necessary to implement the company’s
tactical objectives.
Contingency planning Preparing alternative courses of
action that may be used if the primary plans don’t achieve the organization’s objectives.

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PLANNING IN MANAGEMENT. Management Functions • Planning • Organizing • Leading • Controlling 1.Planning Planning is what helps managers understand the environment in which their businesses must operate. When people’s tastes and preferences for restaurant meals change, food service managers need to be ready to respond with menu alternatives. 1.1 Planning and Decision Making Vision — More than a goal; an encompassing explanation of why the organization exists and where it’s trying to go. Mission statement — An outline of the fundamental purposes of an organization, including: • The organization’s self-concept • Its philosophy • Long-term survival needs • Customer needs • Social responsibility • Nature of the product or service 1.2 Planning and Decision Making Goals — The broad, long-term accomplishments an organization wishes to attain. Objectives — Specific, short-term statements detailing how to achieve the organization’s goals 1.3 Planning and Decision Making Planning Answers Fundamental Questions: .What is the situation now? • SWOT analysis — A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats. How can we get to our goal from here? • Strategic planning • Tactical planning • Operational planning • Contingency planning 1.4 Planning and Decision Making Strategic planning — Determining the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals. Tactical planning — Developing detailed, short-term statements about what is to be done, who is to do it, and how it is to be done 1.5 Planning and Decision Making Operational planning — Setting work standards and schedules necessary to implement the company’s tactical objectives. Contingency planning — Preparing alternative courses of action that may be used if the primary plans don’t achieve the organization’s objectives. Name: Description: ...
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