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Oats r us

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Table of Contents
Brief Background of the Case……………………………………………………. 1
Point of View…….…………………………………………………………………. 1
Statement of the Problem.……………………………………………………...… 1
Areas for Consideration.………………………………………...….…………….. 1
Alternative Courses of Actions.…………………………………………………... 5
Conclusion and Recommendation.………………………………………………..9

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I. Summary of the Case
Vicky and Mason established Oats "R" Us, an oatmeal snack company, in 1998. Due to
the assistance of local retailers and a sponsorship from a major bread company, the company
reached $ 4 million in 2004. Mason was confident that, given the industry's growth forecast, they
would be able to meet or exceed the 30 percent sales growth target.
With the company’s steadfast growth, Vicky became concerned about the company’s
growth as it continued to operate and decided to plan for the future and discussed it together with
Mason. Soon then, Mason called their treasurer to inquire about how much additional funding
would the company require for their operations for the upcoming year. Both Mason and Vicky
anticipate a growth rate of revenues ranging from 25 to 40 percent.
II. Point of View
Jim Moroney, the treasurer of Oats "R" Us, will be the point of view in this case study.
III. Statement of the Problem
In general, the goal of this case is to provide financial data to Oats "R" Us in addition to
helping the company's future and growth. The following issues are raised by this case in particular:
1. How would the company be able to reach or exceed the industry's 30 percent
growth rate?
2. How much additional funding would the company be needing for the next operating
year to meet the expected growth rate ranging from 25-40%? Will the company
require additional external financing?
IV. Areas for consideration
A. Forecasting model to be utilized in the financial forecast.
As the firm will be conducting a financial forecast for the first time, Jim, as the
treasurer of the firm, has limited experience in various models in financial forecasting,
which might cause him to overlook some necessary information. Jim and the business

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Table of Contents Brief Background of the Case……………………………………………………. 1 Point of View…….…………………………………………………………………. 1 Statement of the Problem.……………………………………………………...… 1 Areas for Consideration.………………………………………...….…………….. 1 Alternative Courses of Actions.…………………………………………………... 5 Conclusion and Recommendation.………………………………………………..9 I. Summary of the Case Vicky and Mason established Oats "R" Us, an oatmeal snack company, in 1998. Due to the assistance of local retailers and a sponsorship from a major bread company, the company reached $ 4 million in 2004. Mason was confident that, given the industry's growth forecast, they would be able to meet or exceed the 30 percent sales growth target. With the company’s steadfast growth, Vicky became concerned about the company’s growth as it continued to operate and decided to plan for the future and discussed it together with Mason. Soon then, Mason called their treasurer to inquire about how much additional funding would the company require for their operations for the upcoming year. Both Mason and Vicky anticipate a growth rate of revenues ranging from 25 to 40 percent. II. Point of View Jim Moroney, the treasurer of Oats "R" Us, will be the point of view in this case study. III. ...
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