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Samsung
Samsung is a large multinational conglomerate company with operations across the world. It is
also South Korea's largest company, accounting for around a fifth of the nation's total exports.
It is one of the largest electronics manufacturers on the planet and the world’s largest producer
of smartphones with shipments reaching 76.8 million units in the first quarter of 2021.
As a market leader, Samsung has been leading the way in sustainable development in the
technology industry for many years. The company has introduced environmentally friendly
products such as solar-powered computers as well as energy efficient home appliances. With
so many smartphones and tablet devices being sold, Samsung Recycle was set up by the
company to enable customers looking to upgrade and/or sell their old phones to trade in their
devices online and get paid quickly.
(a)
Define the term market leader. 2 marks
(b)
Describe what it means to be a sustainable business. 4 marks
(c)
Explain two reasons why Samsung might choose to operate in a sustainable way, despite the costs of
doing so. 4 marks
(d)
Discuss how Samsung might become a more sustainable organization. 10 marks
LONDON ZOO
During the global coronavirus pandemic in 2020, London Zoo had to close twice (March and
November) during the two rounds of national lockdowns (when all 'non-essential' businesses
had to close their doors to customers in an attempt to control the COVID-19 virus). Non-profit
organizations like the Zoological Society of London (ZSL), which runs London Zoo, rely on
admissions tickets for their sources of finance, but the lockdown proved devastating for its cash
flow position. Whilst some businesses could reduce their operational costs by being closed,
London Zoo had to continue feeding more than 19,000 animals, which the ZSL reported to be
around £1,000,000 ($1.344m) per month. The organization had put off its plans for capital
expenditure.
During the first national lockdown in the UK, the zoo was forced to close for an unprecedented
three months due to the pandemic. London Zoo says a loss of income from ticket sales has put
a “huge financial pressure” on its operation. The zoo usually welcomes 1.25 million of visitors
and tourists each year (that's more than 3,400 paying customers each day).
In early November 2020, as London Zoo had been looking forward to welcoming guests for the
December holiday season, the zoo's website stated "While we understand this national action
is necessary to curb the spread of Coronavirus, it adds a huge burden to an incredibly tough
year for us. Our focus throughout has always been keeping our animals happy and well cared
for, and knowing we would be able to share the joy of the zoo with visitors again."
Dominic Jermey, ZSL director general, said: “The impact of coronavirus on ZSL cannot be
understated. Lockdown saw us closed for longer than any time in our history with fixed
costs of more than £1 million a month just on food and care for our animals, let alone our
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conservation and science and almost no income. This has been catastrophic for us and we are
seeking funding from a range of places.”
To prevent possible collapse of London Zoo, celebrities including Sir David Attenborough,
Jonathan Ross, and Catherine Tate have fronted videos aiming to raise funds for the
Zoological Society of London. The government also provided support to businesses through its
furlough scheme which allows employers to put some or all of their staff on temporary leave
(during the lockdowns), with the government funding their pay during this period of time.
Sources: adapted from https://www.zsl.org/news/our-zoos-will-close-on-thursday-5-november
and https://www.itv.com/news/london/2020-08-27/london-zoo-weigh-in-more-than-19000-
animals-step-on-the-scales-as-zoo-warns-of-catastrophic-covid-impact
Questions
(a)
Define the term capital expenditure.
[2 marks]
(b)
Define the term fixed costs.
[2 marks]
(c)
Apart from admissions tickets, explain three other appropriate sources
of finance for ZSL.
[6 marks]
(d)
Discuss the value of STEEPLE analysis as a situational tool of the
external environment for ZSL.
[10
marks]

Unformatted Attachment Preview

Samsung Samsung is a large multinational conglomerate company with operations across the world. It is also South Korea's largest company, accounting for around a fifth of the nation's total exports. It is one of the largest electronics manufacturers on the planet and the world’s largest producer of smartphones with shipments reaching 76.8 million units in the first quarter of 2021. As a market leader, Samsung has been leading the way in sustainable development in the technology industry for many years. The company has introduced environmentally friendly products such as solar-powered computers as well as energy efficient home appliances. With so many smartphones and tablet devices being sold, Samsung Recycle was set up by the company to enable customers looking to upgrade and/or sell their old phones to trade in their devices online and get paid quickly. (a) Define the term market leader. 2 marks (b) Describe what it means to be a sustainable business. 4 marks (c) Explain two reasons why Samsung might choose to operate in a sustainable way, despite the costs of doing so. 4 marks (d) Discuss how Samsung might become a more sustainable organization. 10 marks LONDON ZOO During the global coronavirus pandemic in 2020, London Zoo had to close twice (March and November) during the two rounds of national lockdowns (when all 'non-essential' businesses had to close their doors to customers in an attempt to control the COVID-19 virus). Non-profit organizations like the Zoological Society of London (ZSL), which runs London Zoo, rely on admissions tickets for their sources of finance, but the lockdown proved devastating for its cash flow position. Whilst some businesses could reduce their operational costs by being closed, London Zoo had to continue feeding more than 19,000 animals, which the ZSL reported to be around £1,000,000 ($1.344m) per month. The organization had put off its plans for capital expenditure. During the first national lockdown in the UK, the zoo was forced to close for an unprecedented three months due to the pandemic. London Zoo says a loss of income from ticket sales has put a “huge financial pressure” on its operation. The zoo usually welcomes 1.25 million of visitors and tourists each year (that's more than 3,400 paying customers each day). In early November 2020, as London Zoo had been looking forward to welcoming guests for the December holiday season, the zoo's website stated "While we understand this national action is necessary to curb the spread of Coronavirus, it adds a huge burden to an incredibly tough year for us. Our focus throughout has always been keeping our animals happy and well cared for, and knowing we would be able to share the joy of the zoo with visitors again." Dominic Jermey, ZSL director general, said: “The impact of coronavirus on ZSL cannot be understated. Lockdown saw us closed for longer than any time in our history with fixed costs of more than £1 million a month just on food and care for our animals, let alone our conservation and science and almost no income. This has been catastrophic for us and we are seeking funding from a range of places.” To prevent possible collapse of London Zoo, celebrities including Sir David Attenborough, Jonathan Ross, and Catherine Tate have fronted videos aiming to raise funds for the Zoological Society of London. The government also provided support to businesses through its furlough scheme which allows employers to put some or all of their staff on temporary leave (during the lockdowns), with the government funding their pay during this period of time. Sources: adapted from https://www.zsl.org/news/our-zoos-will-close-on-thursday-5-november and https://www.itv.com/news/london/2020-08-27/london-zoo-weigh-in-more-than-19000animals-step-on-the-scales-as-zoo-warns-of-catastrophic-covid-impact Questions (a) Define the term capital expenditure. [2 marks] (b) Define the term fixed costs. [2 marks] (c) Apart from admissions tickets, explain three other appropriate sources of finance for ZSL. [6 marks] (d) Discuss the value of STEEPLE analysis as a situational tool of the external environment for ZSL. [10 marks] Name: Description: ...
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