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Campaign Analysis.edited 1

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Subject
Marketing
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Homework
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Running Head: MARKETING 1
Campaign Analysis and Profile Comparison
Name of Student
Institutional Affiliation

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MARKETING 2
Group consumer profile
Amazon is definitely the most advanced retail organization and continues to grow
globally despite the stiff market competition. It attracts different ranges of consumers,
considering the varied services and products offered. The Amazon majorly deals in household
items, media sets, and groceries, automotive, among others. The consumers of these products
depict almost equal characteristics as in the consumer profile. First, the age range of our group
consumer is between 20 to 24 years of age. The female gender is relatively higher than the male
since the females are always on the market sorting for the new products and fashions. They also
prefer the varieties of groceries and would buy in high quantities. The average earnings of the
clients range from $40,000 to $75,000 per annum. Geographically,we all live in New England - a
region is recognized for a variety of outdoor activities. New England's population loves attending
many professional sports events. The climate in New England differs significantly through the
year - warm and dry in summer, freezing and snowy during winter. . In terms of psychographics,
our group hasconvergent beliefs, behaviors, and personalities. Most like going shopping with
their families, watch different TV programs and movies and are generally social. In terms of
personality, we are average for surgency, high in agreeableness, high in conscientiousness, and
average on neuroticism and openness. Geodemographically, our group can be qualified to group
34 - Upper-midscale younger influential without kids using Prizm by Claritas. Our group has
common interests in sports, food, and technology. Regular activities are usually studying, eating,

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Running Head: MARKETING 1 Campaign Analysis and Profile Comparison Name of Student Institutional Affiliation MARKETING 2 Group consumer profile Amazon is definitely the most advanced retail organization and continues to grow globally despite the stiff market competition. It attracts different ranges of consumers, considering the varied services and products offered. The Amazon majorly deals in household items, media sets, and groceries, automotive, among others. The consumers of these products depict almost equal characteristics as in the consumer profile. First, the age range of our group consumer is between 20 to 24 years of age. The female gender is relatively higher than the male since the females are always on the market sorting for the new products and fashions. They also prefer the varieties of groceries and would buy in high quantities. The average earnings of the clients range from $40,000 to $75,000 per annum. Geographically,we all live in New England - a region is recognized for a variety of outdoor activities. New England's population loves attending many professional sports events. The climate in New England differs significantly through the year - warm and dry in summer, freezing and snowy during winter. . In terms of psychographics, our group hasconvergent beliefs, behaviors, and personalities. Most like going shopping with their families, watch different TV programs and movies and are generally social. In terms of personality, we are average for surgency ...
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