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Selling A Product

Content type

User Generated

Subject

Marketing

School

Barry University

Type

Homework

Uploaded By

Znqvanovyn099

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Running head: SELLING A PRODUCT - SIPCHIP

Selling a Product – SipChip

Student’s Name

Institution Affiliation

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SELLING A PRODUCT – SIPCHIP 2

1. Prospect information

Undercover Colors Inc. is a company located in Raleigh, North Carolina. We produce SipChip,

a product that can detect drugs and poisons present in drinks. Undercover Colors has thirteen

employees having started in 2014. The company purchasing decision is led by the sales manager,

who determines and approves the strategies employed in the selling process. Besides, the finance

manager is entrusted with approving budgets and ensuring successful business transactions. We

aim to provide customer safety when enjoying the drinks in clubs and parties. Undercover Colors

Inc. is the ultimate solution to your safety.

2. Customer value proposition

There are many cases reported about people getting drugged when having fun and sharing

drinks. The targeted people are both men and women who are later sexually assaulted by their

subjects. SipChip is a product developed by Undercover Colors Inc., that will enable our customers

to test both alcoholic and non-alcoholic drinks before they consume it. The testing method is

simple as the user has to add a drop of ink into the chip and wait for about 30 seconds to 3 minutes.

The chip will provide one line if the drink was drugged and two lines prove that the drink is safe

for human consumption ("Drink Spiking Tests," n.d.). SipChip, therefore, helps to prevent our

customers from the risk of falling prey to the criminals.

3. Sales call objective

The company sales personnel ensure that our customers can promptly access the product. We

produce the product in bulk and ensure a steady supply. We educate the customers on essential

steps to follow when testing the drink to avoid complexity. We have provided information on the

company website to ensure the customers understand how to use the chip. Besides, we provide a

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Running head: SELLING A PRODUCT - SIPCHIP Selling a Product – SipChip Student’s Name Institution Affiliation SELLING A PRODUCT – SIPCHIP 2 1. Prospect information Undercover Colors Inc. is a company located in Raleigh, North Carolina. We produce SipChip, a product that can detect drugs and poisons present in drinks. Undercover Colors has thirteen employees having started in 2014. The company purchasing decision is led by the sales manager, who determines and approves the strategies employed in the selling process. Besides, the finance manager is entrusted with approving budgets and ensuring successful business transactions. We aim to provide customer safety when enjoying the drinks in clubs and parties. Undercover Colors Inc. is the ultimate solution to your safety. 2. Customer value proposition There are many cases reported about people getting drugged when having fun and sharing drinks. The targeted people are both men and women who are later sexually assaulted by their subjects. SipChip is a product developed by Undercover Colors Inc., that will enable our customers to test both alcoholic and non-alcoholic drinks before they consume it. The testing method is simple as the user has to add a drop of ink into the chip and wait for about 30 seconds to 3 minutes. The chip will provide one line if the drink was drugged and two lines prove that the drink is safe for human consumption ("Drink Spiking Tests," n.d.). SipChip, therefore, helps to prevent our customers fro ...
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