Showing Page:
1/1
Module 1 Homework: Reading, Case Studies, and Videos
Case Studies
1. Proctor & Gamble: A Gateway to Consumer and Customer Behaviour
Why does P&G feel that keeping in touch with consumers’ lives is of paramount importance?
Consumers are the business's most valuable source. Staying in touch with your consumers makes
sure that they feel valued and more likely to remain loyal to the business.
Consumers feel a connection to the brand and a sense of belonging. People enjoy it
when others show interest in their lives so they can trust the brand more.
How does the company use brand management to facilitate this?
Gillette will have to be concerned with sustaining the relevance of the brand for men, younger and
older for ensuring that associations they hold in the brand remain valid and meaningful.
The company may derive the extent to which razors have to provide a closer shave and accuracy;
The main concern of male users may be that shaving will be easy and convenient, and without taking
too much time. They also noted for enhancing Gillette with an emotional benefit.
2. Read the case study on Pizza and answer the question
In what way have consumers been changing?
Trying something new is the new trend. Consumers have been changing by going to places that offer
them a wide variety of foods, avoiding repetitive restaurants specialized with one of a kind.
What recommendation would you have for Pizza hut?
Nowadays, diversity dominates in all sectors. Trying new cuisines and cultures is the most attractive
way to bring in new customers. People tend to go out and choose a restaurant that offers different
kinds of food. People's taste differs from one to another. For example, when going out with my
friends, I don't choose a restaurant with only one type of menu in case no one likes pizza or burgers,
etc. Trying new foods, can widen our nutrition and helps us discover more cultures. For Pizza Hut, I
recommend the company to get out of the box, by meaning, adding new items to their menu,
creating something new so they can attract the customers.
Exercise
Website: https://www.amazon.com
Amazon stores recordings of each interaction you have had with Alexa, on the market for listening
within the smartphone app, on the market by clicking Settings and Alexa Privacy. There, you'll scan
and hear your past conversations with Alexa, delete all or individual recordings. Jeff Bezos contains a
hidden weapon: your information. Whereas Amazon’s retail empire is made on a posh net of
infrastructure and murky operating practices, its mercantilism success relies on AN tortuous
information of what countless individuals obtain and browse daily. Amazon has been addicted to
your information since it absolutely was an internet shop. Virtually twenty years past the firm’s chief
technology officer, Werner Vogel, that the corporate tries to “collect the maximum amount info as
possible” therefore it will give individuals recommendations. And, as Amazon has distended,
therefore has its information assortment operation. “They happen to sell a product, however,
they're an information company,”

Unformatted Attachment Preview

Module 1 Homework: Reading, Case Studies, and Videos Case Studies 1. Proctor & Gamble: A Gateway to Consumer and Customer Behaviour Why does P&G feel that keeping in touch with consumers’ lives is of paramount importance? Consumers are the business's most valuable source. Staying in touch with your consumers makes sure that they feel valued and more likely to remain loyal to the business. Consumers feel a connection to the brand and a sense of belonging. People enjoy it when others show interest in their lives so they can trust the brand more. How does the company use brand management to facilitate this? Gillette will have to be concerned with sustaining the relevance of the brand for men, younger and older for ensuring that associations they hold in the brand remain valid and meaningful. The company may derive the extent to which razors have to provide a closer shave and accuracy; The main concern of male users may be that shaving will be easy and convenient, and without taking too much time. They also noted for enhancing Gillette with an emotional benefit. 2. Read the case study on Pizza and answer the question In what way have consumers been changing? Trying something new is the new trend. Consumers have been changing by going to places that offer them a wide variety of foods, avoiding repetitive restaurants specialized with one of a kind. What recommendation would you have for Pizza hut? Nowadays, diversity dominates in all sectors. Trying new cuisines and cultures is the most attractive way to bring in new customers. People tend to go out and choose a restaurant that offers different kinds of food. People's taste differs from one to another. For example, when going out with my friends, I don't choose a restaurant with only one type of menu in case no one likes pizza or burgers, etc. Trying new foods, can widen our nutrition and helps us discover more cultures. For Pizza Hut, I recommend the company to get out of the box, by meaning, adding new items to their menu, creating something new so they can attract the customers. Exercise Website: https://www.amazon.com Amazon stores recordings of each interaction you have had with Alexa, on the market for listening within the smartphone app, on the market by clicking Settings and Alexa Privacy. There, you'll scan and hear your past conversations with Alexa, delete all or individual recordings. Jeff Bezos contains a hidden weapon: your information. Whereas Amazon’s retail empire is made on a posh net of infrastructure and murky operating practices, its mercantilism success relies on AN tortuous information of what countless individuals obtain and browse daily. Amazon has been addicted to your information since it absolutely was an internet shop. Virtually twenty years past the firm’s chief technology officer, Werner Vogel, that the corporate tries to “collect the maximum amount info as possible” therefore it will give individuals recommendations. And, as Amazon has distended, therefore has its information assortment operation. “They happen to sell a product, however, they're an information company,” Name: Description: ...
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4