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Health Care Marketing Information Matrix
HCS/490 Version 2
1
University of Phoenix Material
Health Care Marketing Information Matrix
There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products
and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of
marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example,
identify three examples of your own.
Source of Health Information
Type of Health-
Related Information
Marketing Messages
How the
Consumer May
Assess the
Accuracy or
Reliability of the
Marketing
Messages
List the information source, such as Internet websites,
WebMD, MedLine, or the news media.
Type of information provided by
the source
List at least one marketing
message being communicated
to the consumer within this
information source.
List one approach the
consumer may use to
verify the accuracy of
the marketing message.
Example:
Website relating to Zyrtec
McNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved
from http://www.zyrtec.com/econsumer/zyrtec/index.view
Example:
Information relating to the use
of Zyrtec in the treatment of
allergies
Example:
Zyrtec is a fast-acting allergy
medicine that maintains its
effect for 24 hours after a single
dose.
Example:
Use the product to
assess whether it works
as stated.
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Health Care Marketing Information Matrix
HCS/490 Version 2
2
Website relating to Wellbutrin SR
Retrieved from http://www.wellbutrinsr.com
Information relating to the
use of Wellbutrin SR in the
treatment of quitting
smoking
Wellbutrin was typically
manufactured as an anti-
depression medication;
however, smokers using
the anti-depression drug
often reported a
lessening in their
craving for cigarettes.
Testing showed that
Wellbutrin was indeed
effective in treating
smoking addiction and
helping smokers quit. It
was reintroduced on the
market as Zyban, and
promoted as a smoking
cessation aid.
Use this product to see
if it works for you as
stated.
Website relating to Advair
Retrieved from http://www.advair.com
Information relating to the
use of advair in the treatment
of asthma.
Advair helps prevent asthma
symptoms from occurring in
the first place. Advair is not
for, and should not be used to
treat, sudden severe
symptoms of asthma. Advair
won’t replace a rescue
inhaler.
Use this product as
directed by your
physician.
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Health Care Marketing Information Matrix
HCS/490 Version 2
3
Website relating to Lipitor
Retrieved from http://www.lipitor.com
Information relating to the
use of Lipitor in the
treatment of high cholesterol.
Before taking any medicine
it’s good to know how it
works. Lipitor is a statin.
Statins lower cholesterol in
the body by blocking an
enzyme in the liver. The
body uses this enzyme to
make cholesterol. When less
cholesterol is made, the liver
uses more of it from the
blood. This results in lower
levels of cholesterol in the
blood. Along with diet and
exercise, Lipitor is clinically
proven to lower LDL (bad)
cholesterol by 39% - 60%. If
you have high cholesterol,
don’t kid yourself. You may
be at risk for a heart attack.
Talk to your doctor about
your risk and see if Lipitor is
right for you.
Use this product as
directed by your
physician.

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Health Care Marketing Information Matrix HCS/490 Version 2 1 University of Phoenix Material Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own. Source of Health Information Type of HealthRelated Information List the information source, such as Internet websites, WebMD, MedLine, or the news media. Type of information provided by the source Example: Example: Website relating to Zyrtec Information relating to the use of Zyrtec in the treatment of allergies McNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved from http://www.zyrtec.com/econsumer/zyrtec/index.view Marketing Messages How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages List at least one marketing message being communicated to the consumer within this information source. Example: List one approach the consumer may use to verify the accuracy of the marketing message. Example: Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose. Use the product to assess whether it works as stated. Health Care Marketing Information Matrix HCS/490 Version 2 Website relating to Wellbutrin SR Retrieved from http://www.wellbutrinsr.com Website relating to Advair Retrieved from http://www.advair.com Information relating to the use of Wellbutrin SR in the treatment of quitting smoking Wellbutrin was typically manufactured as an antidepression medication; however, smokers using the anti-depression drug often reported a lessening in their craving for cigarettes. Testing showed that Wellbutrin was indeed effective in treating smoking addiction and helping smokers quit. It was reintroduced on the market as Zyban, and promoted as a smoking cessation aid. 2 Use this product to see if it works for you as stated. Information relating to the Advair helps prevent asthma Use this product as use of advair in the treatment symptoms from occurring in directed by your of asthma. the first place. Advair is not physician. for, and should not be used to treat, sudden severe symptoms of asthma. Advair won’t replace a rescue inhaler. Health Care Marketing Information Matrix HCS/490 Version 2 Website relating to Lipitor Retrieved from http://www.lipitor.com 3 Information relating to the Before taking any medicine Use this product as use of Lipitor in the it’s good to know how it directed by your treatment of high cholesterol. works. Lipitor is a statin. physician. Statins lower cholesterol in the body by blocking an enzyme in the liver. The body uses this enzyme to make cholesterol. When less cholesterol is made, the liver uses more of it from the blood. This results in lower levels of cholesterol in the blood. Along with diet and exercise, Lipitor is clinically proven to lower LDL (bad) cholesterol by 39% - 60%. If you have high cholesterol, don’t kid yourself. You may be at risk for a heart attack. Talk to your doctor about your risk and see if Lipitor is right for you. Name: Description: ...
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