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Examples of strategies for an e-commerce company.
When merchants and buyers utilize the internet to make commercial transactions, this is
known as e-commerce. Thanks to modern technology, anyone can purchase or sell almost
anything online. Also, to sustain an e-commerce company in the economy and grow its business
in the marketplace worldwide, e-commerce companies are using some strategies to outgrow their
business, products, and reach their targeted consumers worldwide.
Some of the examples of the strategies for an e-commerce company are as follows:
1. Learn about your online audience. In this strategy, establishing your business and knowing
your targeted consumers will give you an idea of what products you need to sell (Evans,
2016). This is also to attract your audience and utilize what you have to offer them.
2. Offer Subscriptions. Both the company and the customer gain from the e-commerce
subscription. You can easily estimate demand and have a predictable monthly income (Sumo
Group, 2019). It’s all about customers patronizing your business.
3. Include testimonials and star ratings on your website. This will build the e-commerce
company's reputation and gain trust from its customers (Sumo Group, 2019). Also, customers
who visit the site will trust your company and your product because they know that the site is
true. Also, they will not think that their money is going to waste.
4. Multi-Channel Distribution Strategy. Manufacturers of consumer goods must have a
knowledge of multichannel distribution in order to increase sales and market share (Spring,
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2019). By utilizing sources and distribution channels, sellers and manufacturers can achieve
more potential in creating successful e-commerce businesses.
5. A Strategy for Social Media Marketing. Utilize available social networks like Facebook,
Twitter, or Instagram. This will help the e-commerce company boost their exposure
worldwide since we all know that a lot of people spend more time on social media networks.
For this strategy, the e-commerce company may post pictures of their products or events for
their customers. It will also attract new customers.
We can see from these examples of e-commerce company strategies that e-commerce
expands the new level of business environment and provides people's interest by selling their
products. It is an important part of the business, not only for retail but also for other economic
aspects. Small businesses should also consider selling their products online, not only to increase
their income, but also to expose their products to different audiences geographically and grow
their brand. Furthermore, these strategies will assist the company in innovating their products,
providing excellent customer service, and expanding their business into new markets.
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Evans, M. (2016, January 14). 12 E-Commerce Strategies to Grow Your Business This Year.
Sumo Group. (2019, April 26). 12 Simple Ecommerce Strategies (Testing Framework Included).
Spring, T. (2019, June 10). Council Post: E-Commerce Strategy: Keys To Mastering Multi-
Channel Distribution. Forbes.

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