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Wine and Food Itinerary 1
Heading: Wine and Food Itinerary
Your name:
Course name:
Professors’ name:
Date
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Wine and Food Itinerary 2
Introduction
Wine is a necessary constituent for wine tourism growth, because many tourism ventures can be
developed around it. Wine tourism goes beyond a mere consumption of the drink (Alebaki &
Iakovidou 2011, pp. 123-140). It includes making visits to wineries, vineyards, wine shows (like
wine tasting), and wine festivals (Mitchell 2006). In order to realize effective tourism for all
market segments, it is imperative to understand their characteristics. This is also significant in
providing them with products and services that fully meet their needs. For wine lovers, it is
crucial to understand what they are most interested in when visiting a place so as to meet their
interests. Wine tourists like wine drinking, tasting, festivals, blending, and shows. On the other
hand, food tourists enjoy eating a variety of modern and exotic food; cooking classes; and food
tasting among other options. Both market segments also need great attractions, restaurants,
products, tours and activities to fully enjoy themselves. This paper, therefore, seeks to explore
these characteristics through a wine and food itinerary in light of Barossa Valley (Jacob’s Creek
and Penfolds Winery) in Adelaide and Handorf respectively. South Australia is well-known for
its wine, as it produces most of the country’s wine exports. Barossa Valley is a world’s renowned
wine region, which is near to Adelaide. The region is about an hour’s drive from Adelaide, and
fit for three-day Barossa wine tours from the city. In this valley, wine brands like Jacobs Creek,
Penfolds, and Wolf Blass (Wine Tours Down Under 2012 & Adelaide Convention Bureau 2012).
The wine tourist Barossa Valley (Jacobs Creek & Penfolds Winery) in Adelaide
The following is a 2-day wine itinerary in Barossa Valley.
Day one (Barossa Valley)
Morning: Upon arrival at Adelaide City, you go straight to Wolf Blass winery in a special van.
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Wine and Food Itinerary 3
Afternoon: you can enjoy a sizzling lunch at the winery restaurant at your own expense. After
lunch, you can visit the renowned vineyard of Wolf Blass. Here, you can also have an
opportunity to taste wine, as upgrades have been organized for you to taste Platinum Label and
Black Label wines. Afterwards, you can drop by the neighboring stores to buy a variety products
and souvenirs (Adelaide Convention Bureau 2012).
Evening: check into one of the prestigious resorts in the region, for instance, Novetel Barossa
Valley Resort. This is a relaxing haven situated in the vineyard, and adjacent to Tanunda Pines’
18-hole Golf Course. This is where you can also experience great panoramic views across Jacobs
Creek vineyards and Barossa Ranges. Upon settling in, a chauffeured van can take you to have
dinner at your expense at a domestic restaurant (Adelaide Convention Bureau 2012).
Day two (Barossa Valley)
Morning: upon having breakfast in the resort, take an exceptional van to Penfolds winery. Here,
you will have an opportunity to have self-blended wine from Grenache, with the help of
Mourverde and Shiraz at Winemaker’s Laboratory. The blended wine is then given to you in
personalized bottle to take.
Afternoon: have lunch at your expense at Vintners Bar & Grill, and head to Barossa Golf Club
for thrilling games, as you also enjoy the sight of Kangaroos and birds wandering in the area.
Evening: head to back to Novetel Barossa Resort for dinner and night’s sleep.
Day three (Barossa Valley)
Morning: savor breakfast and head to Jacob’s Creek winery in a special van. Here, you can
freely explore and be involved winery tour.
Afternoon: at your expense, enjoy lunch at a winery restaurant, after which you can proceed to
18-hole Tanunda Pines Golf for an exciting game. Enjoy the stunning par 72, 18-hole,
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Wine and Food Itinerary 4
championship golf club located in the middle of the Valley. Also enjoy a broad range of animal
and bird life, and 100-year old gum trees undulating across hilltops.
Evening: Enjoy great dinner at your expense, with advance table reservations.
The food tourist: Handorf in Adelaide
Day one (Adelaide Hills)
Morning: Start your journey with a beautiful view of Mount Lofty, and explore the admirable
the Adelaide cityscape your journey with a view from Mount Lofty and admire the thrilling
cityscape of Adelaide from on your way to Adelaide Hills. It is a relaxing place from town
bustles, and a home Australian leading for cool-climate wines and food (Russell 2010).
Afternoon: enjoy luscious lunch at restaurants at the hills consisting of exotic food. If you are a
fan of cooking lessons, the area gives a variety of choices. Enjoy a variety chocolates and ice
creams. Feel free to take a tour through beautiful pathways, and learn about hill’s indigenous
inhabitants (Permangk people); and European food, culture, and arts.
Evening: proceed to Handorf for a night at a local hotel, which offers sumptuous dinners, at you
won expense.
Day two (Handorf)
Morning: enjoy great breakfast at the hotel, and then proceed to various stores around the area to
explore beautiful arts and crafts. Then head to Harris Smokehouse which is an exemplary food
outlet for lunch (Russell 2010).
Afternoon: savor delicious seafood at Harris Smokehouse, a family business that that has
engaged in seafood business for four generations with coastal England’s origin. Here, enjoy
many varieties of smoked food prepared in your full view; chowders and fish stocks from
Tasmania Mures. Just across, there is the Max and Son family butchery, where you can get
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Wine and Food Itinerary 5
marvelous Metwurse, renowned Kassler, and generously sized, and juicy pork ribs. In fact, this
will tempt to eat meat throughout the day (Russell 2010).
Evening: proceed to Udder Delights Cheese Cellar for tasty evening coffee before heading
prestigious German restaurants for restaurants for sumptuous dinner and accommodation
facilities (Russell 2010).
Day three (Handorf)
Morning: savor scrumptious morning coffee or tea with delectable shop-made cakes and pastries,
a variety of domestic and foreign cheeses, and many other mouth-watering foods. Also feel free
to take part in cheese-making classes offered there.
Afternoon: enjoy delicious two-course lunch at the Lane cellar. Here, taste some of the best
wines at Handorf Hill winery, as you take pleasure in a ChocoVino experience at the place. You
can also tour around the village to discover Handorf Village history (Russell 2010).
Evening: get back to City of Churches in Adelaide to en your exciting day.
Conclusion
Wine and food tourism is booming in Australia, especially in South Australia. Wine tourism is
not restricted to drinking wine only, but involves a number of activities and events. It entails
making visits to wineries, vineyards, wine shows (like wine tasting), and wine festivals (Mitchell
2006). Understanding characteristics of market segments is crucial satisfying the consumers’
needs.
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Wine and Food Itinerary 6
Reference
Alebaki, M & Iakovidou, O 2011, Market segmentation in wine tourism: A comparison of
approaches’, Tourismos: An International Multidisciplinary Journal of Tourism, vol. 6, no. 1, pp.
123-140. http://www.chios.aegean.gr/tourism/VOLUME_6_No1_art07.pdf
Adelaide Convention Bureau 2012, World's Best Wine, retrieved on May 5, 2012 from:
http://www.adelaideconvention.com.au/adelaide/world-s-best-wine
Mitchell, R 2006, Influences on post-visit wine purchase (and non-purchase) by New Zealand
winery visitors. In J. Carlsen and S. Charters (Eds.) Global Wine Tourism: Research
Management and Marketing, London: CABI Publishing.
Russell, S 2010, South Australia Adelaide Hills Hans Heysen, Handdorf and the Hills,
retrieved on May 5, 2012 from: http://www.visitvineyards.com/south-australia/adelaide-
hills/tours/itineraries-trails/wine-food-travel-articles/itinerary-south-australia-adelaide- hills-
hans-heysen-hahndorf-and-the-hills
Wine Tours Down Under 2012, Barossa Valley Wine Tours Explore the Barossa Wineries,
retrieved on May 5, 2012 from: http://www.winetoursdownunder.com.au/regions/barossa-valley
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Wine and Food Itinerary 7
Appendices
Wine tourism in Australia, for the last 10 years, has been considerable, and this growth has been
reflected in other wine-producing parts of the world, especially New Zealand, and North
America. There are two ways of segmenting and analyzing of wine tourists as prospective
market. First, they can be categorized in terms of demographics (education, age, family, marital
status). Secondly, categorization can be done in terms of the tourists’ psychographic background
(attitudes, values and lifestyles). Many early researchers have focused on three market segment
factors including psychographic, demographic, and socio-economic factors.
What is more, there are four major conceptual mechanisms to tourist motivation, which are
founded on earlier motivation theories; value-based, needs-based, benefits realized or sought,
and expectancy theory-based motivation. There are also pull or external factors that include
wine tasting, wine buying, eating at rural and winery setting, and tours. Push factors (internal
factors) include information about wine, socializing, meeting winemaker, and relaxation.
Barossa valley
It is a well-known wine producing area in South Australia, and the country’s main wine exports
originate from there. It is categorized into four key areas including Lyndoch, Angaston,
Tanunda, and Nuriootpa. Some of the small townships are cockatoo Valley, Bethany, Eden
Valley, Springton, Stockwell, Williamston, Rowland, Penrice, Mount Pleasant, and Truro.
Harford
It has amazing scenery, historical Handorf, just outside Adelaide. Tourists can enjoy wine tasting
opportunities in different cellar doors, and engage in sumptuous lunch at Handorf & Adelaide
Hills Winery Tour
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Wine and Food Itinerary 8

Unformatted Attachment Preview

Wine and Food Itinerary 1 Heading: Wine and Food Itinerary Your name: Course name: Professors’ name: Date Wine and Food Itinerary 2 Introduction Wine is a necessary constituent for wine tourism growth, because many tourism ventures can be developed around it. Wine tourism goes beyond a mere consumption of the drink (Alebaki & Iakovidou 2011, pp. 123-140). It includes making visits to wineries, vineyards, wine shows (like wine tasting), and wine festivals (Mitchell 2006). In order to realize effective tourism for all market segments, it is imperative to understand their characteristics. This is also significant in providing them with products and services that fully meet their needs. For wine lovers, it is crucial to understand what they are most interested in when visiting a place so as to meet their interests. Wine tourists like wine drinking, tasting, festivals, blending, and shows. On the other hand, food tourists enjoy eating a variety of modern and exotic food; cooking classes; and food tasting among other options. Both market segments also need great attractions, restaurants, products, tours and activities to fully enjoy themselves. This paper, therefore, seeks to explore these characteristics through a wine and food itinerary in light of Barossa Valley (Jacob’s Creek and Penfolds Winery) in Adelaide and Handorf respectively. South Australia is well-known for its wine, as it produces most of the country’s wine exports. Barossa Valley is a world’s renowned wine region, which is near to Adelaide. The region is about an hour’s drive from Adelaide, and fit for three-day Barossa wine tours from the city. In this valley, wine brands like Jacobs Creek, Penfolds, and Wolf Blass (Wine Tours Down Under 2012 & Adelaide Convention Bureau 2012). The wine tourist: Barossa Valley (Jacobs Creek & Penfolds Winery) in Adelaide The following is a 2-day wine itinerary in Barossa Valley. Day one (Barossa Valley) Morning: Upon arrival at Adelaide City, you go straight to Wolf Blass winery in a special van. Wine and Food Itinerary 3 Afternoon: you can enjoy a sizzling lunch at the winery restaurant at your own expense. After lunch, you can visit the renowned vineyard of Wolf Blass. Here, you can also have an opportunity to taste wine, as upgrades have been organized for you to taste Platinum Label and Black Label wines. Afterwards, you can drop by the neighboring stores to buy a variety products and souvenirs (Adelaide Convention Bureau 2012). Evening: check into one of the prestigious resorts in the region, for instance, Novetel Barossa Valley Resort. This is a relaxing haven situated in the vineyard, and adjacent to Tanunda Pines’ 18-hole Golf Course. This is where you can also experience great panoramic views across Jacobs Creek vineyards and Barossa Ranges. Upon settling in, a chauffeured van can take you to have dinner at your expense at a domestic restaurant (Adelaide Convention Bureau 2012). Day two (Barossa Valley) Morning: upon having breakfast in the resort, take an exceptional van to Penfolds winery. Here, you will have an opportunity to have self-blended wine from Grenache, with the help of Mourverde and Shiraz at Winemaker’s Laboratory. The blended wine is then given to you in personalized bottle to take. Afternoon: have lunch at your expense at Vintners Bar & Grill, and head to Barossa Golf Club for thrilling games, as you also enjoy the sight of Kangaroos and birds wandering in the area. Evening: head to back to Novetel Barossa Resort for dinner and night’s sleep. Day three (Barossa Valley) Morning: savor breakfast and head to Jacob’s Creek winery in a special van. Here, you can freely explore and be involved winery tour. Afternoon: at your expense, enjoy lunch at a winery restaurant, after which you can proceed to 18-hole Tanunda Pines Golf for an exciting game. Enjoy the stunning par 72, 18-hole, Wine and Food Itinerary 4 championship golf club located in the middle of the Valley. Also enjoy a broad range of animal and bird life, and 100-year old gum trees undulating across hilltops. Evening: Enjoy great dinner at your expense, with advance table reservations. The food tourist: Handorf in Adelaide Day one (Adelaide Hills) Morning: Start your journey with a beautiful view of Mount Lofty, and explore the admirable the Adelaide cityscape your journey with a view from Mount Lofty and admire the thrilling cityscape of Adelaide from on your way to Adelaide Hills. It is a relaxing place from town bustles, and a home Australian leading for cool-climate wines and food (Russell 2010). Afternoon: enjoy luscious lunch at restaurants at the hills consisting of exotic food. If you are a fan of cooking lessons, the area gives a variety of choices. Enjoy a variety chocolates and ice creams. Feel free to take a tour through beautiful pathways, and learn about hill’s indigenous inhabitants (Permangk people); and European food, culture, and arts. Evening: proceed to Handorf for a night at a local hotel, which offers sumptuous dinners, at you won expense. Day two (Handorf) Morning: enjoy great breakfast at the hotel, and then proceed to various stores around the area to explore beautiful arts and crafts. Then head to Harris Smokehouse which is an exemplary food outlet for lunch (Russell 2010). Afternoon: savor delicious seafood at Harris Smokehouse, a family business that that has engaged in seafood business for four generations with coastal England’s origin. Here, enjoy many varieties of smoked food prepared in your full view; chowders and fish stocks from Tasmania Mures. Just across, there is the Max and Son family butchery, where you can get Wine and Food Itinerary 5 marvelous Metwurse, renowned Kassler, and generously sized, and juicy pork ribs. In fact, this will tempt to eat meat throughout the day (Russell 2010). Evening: proceed to Udder Delights Cheese Cellar for tasty evening coffee before heading prestigious German restaurants for restaurants for sumptuous dinner and accommodation facilities (Russell 2010). Day three (Handorf) Morning: savor scrumptious morning coffee or tea with delectable shop-made cakes and pastries, a variety of domestic and foreign cheeses, and many other mouth-watering foods. Also feel free to take part in cheese-making classes offered there. Afternoon: enjoy delicious two-course lunch at the Lane cellar. Here, taste some of the best wines at Handorf Hill winery, as you take pleasure in a ChocoVino experience at the place. You can also tour around the village to discover Handorf Village history (Russell 2010). Evening: get back to City of Churches in Adelaide to en your exciting day. Conclusion Wine and food tourism is booming in Australia, especially in South Australia. Wine tourism is not restricted to drinking wine only, but involves a number of activities and events. It entails making visits to wineries, vineyards, wine shows (like wine tasting), and wine festivals (Mitchell 2006). Understanding characteristics of market segments is crucial satisfying the consumers’ needs. Wine and Food Itinerary 6 Reference Alebaki, M & Iakovidou, O 2011, Market segmentation in wine tourism: A comparison of approaches’, Tourismos: An International Multidisciplinary Journal of Tourism, vol. 6, no. 1, pp. 123-140. http://www.chios.aegean.gr/tourism/VOLUME_6_No1_art07.pdf Adelaide Convention Bureau 2012, World's Best Wine, retrieved on May 5, 2012 from: http://www.adelaideconvention.com.au/adelaide/world-s-best-wine Mitchell, R 2006, Influences on post-visit wine purchase (and non-purchase) by New Zealand winery visitors. In J. Carlsen and S. Charters (Eds.) Global Wine Tourism: Research Management and Marketing, London: CABI Publishing. Russell, S 2010, South Australia – Adelaide Hills – Hans Heysen, Handdorf and the Hills, retrieved on May 5, 2012 from: http://www.visitvineyards.com/south-australia/adelaidehills/tours/itineraries-trails/wine-food-travel-articles/itinerary-south-australia-adelaide- hills- hans-heysen-hahndorf-and-the-hills Wine Tours Down Under 2012, Barossa Valley Wine Tours – Explore the Barossa Wineries, retrieved on May 5, 2012 from: http://www.winetoursdownunder.com.au/regions/barossa-valley Wine and Food Itinerary 7 Appendices Wine tourism in Australia, for the last 10 years, has been considerable, and this growth has been reflected in other wine-producing parts of the world, especially New Zealand, and North America. There are two ways of segmenting and analyzing of wine tourists as prospective market. First, they can be categorized in terms of demographics (education, age, family, marital status). Secondly, categorization can be done in terms of the tourists’ psychographic background (attitudes, values and lifestyles). Many early researchers have focused on three market segment factors including psychographic, demographic, and socio-economic factors. What is more, there are four major conceptual mechanisms to tourist motivation, which are founded on earlier motivation theories; value-based, needs-based, benefits realized or sought, and expectancy theory-based motivation. There are also pull or external factors that include wine tasting, wine buying, eating at rural and winery setting, and tours. Push factors (internal factors) include information about wine, socializing, meeting winemaker, and relaxation. Barossa valley It is a well-known wine producing area in South Australia, and the country’s main wine exports originate from there. It is categorized into four key areas including Lyndoch, Angaston, Tanunda, and Nuriootpa. Some of the small townships are cockatoo Valley, Bethany, Eden Valley, Springton, Stockwell, Williamston, Rowland, Penrice, Mount Pleasant, and Truro. Harford It has amazing scenery, historical Handorf, just outside Adelaide. Tourists can enjoy wine tasting opportunities in different cellar doors, and engage in sumptuous lunch at Handorf & Adelaide Hills Winery Tour Wine and Food Itinerary 8 Name: Description: ...
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