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ZAHRA WEAR
SCOPE:
Due to rising purchasing power, the quantity of fashion products produced and offered to
Pakistani women has increased in recent years. Pakistan's fashion business is fast expanding,
and it has emerged as one of the country's most popular industries, with numerous domestic
and international companies investing considerably over the previous decade. Fashion stores in
Pakistan have seen annual growth of 25-35 percent over the last few years. Because of the
surge in women's purchasing power, fashion merchants have begun to modify their marketing
techniques to fit the needs of the hijab fashion market. The major goal of this project was to
assess how well hijab-wearing women in Pakistan felt their fashion needs were being satisfied,
as well as to determine whether their clothing needs differed from those of non-hijab-wearing
women.
Women these days not only want the perfect fittings, but also want their Abaya designs,
fabrics, sequins, or embroidery to be unique. In addition to this beautification of Abaya as an
outfit for every occasion, women presently also prioritize comfort in what they wear. Demand
and Supply of Abaya have grown tremendously in the recent years with designer labels,
boutiques, customized fittings to online shopping of Abaya. Consumers these days want to
purchase Abaya so we supports them as an outfit to blend into the culture, religion of the
Country as well as imply their choices for latest trends and fashion.
Uniqueness of Idea ZAHRA WEAR is special in its role to offer women respect. " will deliver
ZAHRA WEAR a High quality Abaya with an elegant & simple design yet in a competitive
price.." To deliver this value proposal, we design each Abaya with enthusiasm and review the
content and ends before shipping them to our customers, and we also provide home delivery
services. The opportunity to build and shape the foundation of our strategic edge took much
time and effort. ZAHRA WEAR was built with a strong eye on our customers' needs. Via a
systematic consumer discovery method the main customer challenge has been validated as
high costs, inefficient customer support and low quality. This is a crucial concern for our chosen
women’s target group. ZAHRA WEAR is distinctive when it delivers facilities otherwise than:
type assessments, improvements, personal shopping and unique consumer requests during
shopping hours and on personal appointments.
THE SPECIFIC AIM OF ZAHRA WEAR IS:
1. Their design preferences for hijab and abayas
2. Hijab-wearing women’s satisfaction with the marketing, clothing sizes, and the
influence of tradition market
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TARGET MARKET:
Pakistan is a state with rich traditions and strong ethnic hold. It welcomes the tourists and
foreigners from all over the world that enjoys the shopping of their cultural clothes like
fashionable. Foreigners and tourists also attract Muslim fashion due to their modesty and
privacy. Many new brands are opening and coming to the new trends of Islamic clothing.
SO Zahra wear target In the beginning the young and the middle aged women. This became
their default target market. But with time they tried to target the women from all the age
segments through their fashion intrust.
Through their women's apparel they have tried to target young women of the age of 20 and
above who prefer ready-made modern yet traditional abbays. It has also tried to cater to the
working women, both executive and non-executive with their formal and semi-formal line of
women abbays.
Age Group
Percentage
Male
Female
0 14 Years
33.3%
33.5 Crore
31.7 Crore
15 24 Years
21.5%
21.8 Crore
20.4 Crore
25 54 Years
35.7%
36.3 Crore
33.6 Crore
54 Years +
4.7%
0.44 Crore
0.47 Crore
LOCATION:
ZAHRA WERA first outlet in F-7 MARKAZ
MARKETING STRATEGIES:
TARGE

Unformatted Attachment Preview

ZAHRA WEAR SCOPE: Due to rising purchasing power, the quantity of fashion products produced and offered to Pakistani women has increased in recent years. Pakistan's fashion business is fast expanding, and it has emerged as one of the country's most popular industries, with numerous domestic and international companies investing considerably over the previous decade. Fashion stores in Pakistan have seen annual growth of 25-35 percent over the last few years. Because of the surge in women's purchasing power, fashion merchants have begun to modify their marketing techniques to fit the needs of the hijab fashion market. The major goal of this project was to assess how well hijab-wearing women in Pakistan felt their fashion needs were being satisfied, as well as to determine whether their clothing needs differed from those of non-hijab-wearing women. Women these days not only want the perfect fittings, but also want their Abaya designs, fabrics, sequins, or embroidery to be unique. In addition to this beautification of Abaya as an outfit for every occasion, women presently also prioritize comfort in what they wear. Demand and Supply of Abaya have grown tremendously in the recent years with designer labels, boutiques, customized fittings to online shopping of Abaya. Consumers these days want to purchase Abaya so we supports them as an outfit to blend into the culture, religion of the Country as well as imply their choices for latest trends and fashion. Uniqueness of Idea ZAHRA WEAR is special in its role to offer women respect. " will deliver ZAHRA WEAR a High quality Abaya with an elegant & simple design yet in a competitive price.." To deliver this value proposal, we design each Abaya with enthusiasm and review the content and ends before shipping them to our customers, and we also provide home delivery services. The opportunity to build and shape the foundation of our strategic edge took much time and effort. ZAHRA WEAR was built with a strong eye on our customers' needs. Via a systematic consumer discovery method the main customer challenge has been validated as high costs, inefficient customer support and low quality. This is a crucial concern for our chosen women’s target group. ZAHRA WEAR is distinctive when it delivers facilities otherwise than: type assessments, improvements, personal shopping and unique consumer requests during shopping hours and on personal appointments. THE SPECIFIC AIM OF ZAHRA WEAR IS: 1. Their design preferences for hijab and abayas 2. Hijab-wearing women’s satisfaction with the marketing, clothing sizes, and the influence of tradition market TARGET MARKET: Pakistan is a state with rich traditions and strong ethnic hold. It welcomes the tourists and foreigners from all over the world that enjoys the shopping of their cultural clothes like fashionable. Foreigners and tourists also attract Muslim fashion due to their modesty and privacy. Many new brands are opening and coming to the new trends of Islamic clothing. SO Zahra wear target In the beginning the young and the middle aged women. This became their default target market. But with time they tried to target the women from all the age segments through their fashion intrust. Through their women's apparel they have tried to target young women of the age of 20 and above who prefer ready-made modern yet traditional abbays. It has also tried to cater to the working women, both executive and non-executive with their formal and semi-formal line of women abbays. Age Group Percentage Male Female 0 – 14 Years 33.3% 33.5 Crore 31.7 Crore 15 – 24 Years 21.5% 21.8 Crore 20.4 Crore 25 – 54 Years 35.7% 36.3 Crore 33.6 Crore 54 Years + 4.7% 0.44 Crore 0.47 Crore LOCATION: ZAHRA WERA first outlet in F-7 MARKAZ MARKETING STRATEGIES: TARGE Name: Description: ...
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