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Strategic planing projet unilver pakistan

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UNILEVER PAKISTAN
Project Outline
History
Introduction to Unilever
Brands
Vision
Mission
Analysis of Mission Statement
Core Values
Strategy Formulation Analytical Framework
Input Stage (Stage 1)
a. IFE matrix (Internal factor evaluation)
b. EFE matrix (External factor evaluation)
c. CPM matrix (Competitive Profile Matrix)
Matching Stage (Stage 2)
a. SWOT matrix (Strengths-Weaknesses-Opportunity-Threats)
b. BCG matrix (Boston Consulting Group)
c. SPACE matrix (Strategic position and Action Evaluation)
d. IE Matrix (Internal External Matrix)
Decision Stage (Stage 3)
a. QSPM (Quantitative Strategic Position Matrix)

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About
Unilever is the largest FMCG industry in Pakistan, as well as one of the largest multinationals
operating in the country. Unilever Group has been operating in Pakistan since 1948
History
UPL was established some fifty years ago in the newly created Pakistan. The town of Rahim Yar
Khan was the site chosen for setting up vegetable oil factory in 1958 and that is where the first
UPL manufacturing facility developed. Today, Unilever Pakistan is a force to reckon with. Its
contribution to Pakistan’s economic development cannot be overestimated. Now operating four
factories at different locations around the country, the company contributes a significant proportion
of the country's taxes. It employs a large number of local managers and workers. It provides a pool
of well-trained and highly motivated manpower to other segments and has introduced new and
innovative technologies into the country. The UPL Head Office was shifted to Karachi form the
Rahim Yar Khan site in the mid 60’s.
Introduction to Unilever
“No matter who you are, or where in the world you are, the chances are that our products are a
familiar part of your daily routine. Every day, around the world, people reach for Unilever
products”.
The company had a turnover of Rs.15 billion in 2020, and enjoys a leading position in most of its
core Home and Personal Care and Foods categories, e.g. Personal Wash, Personal Care, Laundry,
Beverages (Tea) and Ice Cream. The company operates through 5 regional offices, 4 wholly owned
and 6 third party manufacturing sites across Pakistan.
The Company has been closely connected to the Pakistani people and its brands have been an
integral feature in their daily lives. In fact, the nature of our business enables our brands to be the
pulse and heartbeat of the 164 million people in Pakistan. This is a huge commitment, which makes
us responsible and accountable to all our stakeholders and society as a whole and strengthens our
resolve to:
Make a positive difference to the lives of low income consumers.
Create new opportunities for growth.
Improve the overall quality of life in Pakistan, by promoting education, nutrition, health
and hygiene.
Brands
Unilever makes and sells products under more than 400 brand names worldwide. Two billion
people use them on any given day.
Food & Drink
Home Care
Personal Care

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UNILEVER PAKISTAN Project Outline • • • • • • • • • a. b. c. • a. b. c. d. • a. History Introduction to Unilever Brands Vision Mission Analysis of Mission Statement Core Values Strategy Formulation Analytical Framework Input Stage (Stage 1) IFE matrix (Internal factor evaluation) EFE matrix (External factor evaluation) CPM matrix (Competitive Profile Matrix) Matching Stage (Stage 2) SWOT matrix (Strengths-Weaknesses-Opportunity-Threats) BCG matrix (Boston Consulting Group) SPACE matrix (Strategic position and Action Evaluation) IE Matrix (Internal External Matrix) Decision Stage (Stage 3) QSPM (Quantitative Strategic Position Matrix) About Unilever is the largest FMCG industry in Pakistan, as well as one of the largest multinationals operating in the country. Unilever Group has been operating in Pakistan since 1948 History UPL was established some fifty years ago in the newly created Pakistan. The town of Rahim Yar Khan was the site chosen for setting up vegetable oil factory in 1958 and that is where the first UPL manufacturing facility developed. Today, Unilever Pakistan is a force to reckon with. Its contribution to Pakistan’s economic development cannot be overestimated. Now operating four factories at different locations around the country, the company contributes a significant proportion of the country's taxes. It employs a large number of local managers and workers. It provides a pool of well-trained and highly motivated manpower to other se ...
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