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Kraft Heinz Company Revised

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Business
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uc riverside
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Purpose Statement: Determine if inadequate
adoption of new technology is a significant
weakness of the company
EVALUATION OF SPECIFIC
COMPANY WEAKNESS
Problem Statement: Address and Remedy a Specific Company Weakness
Table of Contents
3
4
5
6
8
DAVID ABDHIR
862069680

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1 EVALUATION OF SPECIFIC COMPANY WEAKNESS Problem Statement: Address and Remedy a Specific Company Weakness Purpose Statement: Determine if inadequate adoption of new technology is a significant weakness of the company Table of Contents 3 4 5 6 8 DAVID ABDHIR 862069680 Executive Summary The contemporary food industry has demonstrated, through recent researches, that it has been profoundly affected by unhealthy foods that cause significant health concerns to most customers across the world. However, the Kraft Heinz Company, frequently referred to as Kraft Heinz, changes this conception through the emphasis on quality healthy foods to its customers. With its co-headquarters in Pittsburgh, Pennsylvania, and Chicago, Illinois, the food company is currently considered among the top three companies in North America’s Food and Beverage Company. This is demonstrated in the company’s annual sales, which totals slightly more than $26.2 billion as of 2018. The company has more than 38,000 employees in all its locations around the world that serve a variety of food products, including snack foods, convenience foods, beverages, dairy foods, and cheese. The company has placed much emphasis on healthconscious foods and takes pride in innovating healthy food products that are in line with the preferences and demands of the customers. The company faces significant competition from companies such as McDonald’s, Starbucks, and Dunking Donuts, among others. To address this competit ...
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