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What are the 7 c of effective communication

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LAHORE COLLEGE FOR WOMEN UNIVERSITY
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What are the 7 C’s of effective Communication?
We communicate all day long; at home, at work, with our next-door neighbour and at
the sports club. We communicate verbally, non-verbally and in writing. Unfortunately,
the message does not always come across as intended. NOISE! This can lead to
miscommunication and (small) misunderstanding or the wrong impression.
The 7 C’s of communication, also known as the 7 principles of communication are a
useful way to ensure good and business communication. The 7 C’s of
Communication provide a useful check list as a result of which both written and verbal
communication pass off in a clear, plain, target group-oriented and well-structured
manner.
1. Completeness
The message must be complete and geared to the receiver’s perception of the world.
The message must be ba on facts and a complex message needs additional information
and / or explanation. A good subdivision of subjects will clarify the message as a result
of which there will be a complete overview of what is said.
2. Concreteness
Concrete business communication is also about a clear message. This is often
supported by factual material such as research data and figures. The words used as
well as the sentence structure can be interpreted uni-vocally. Nothing is left to the
imagination.
3. Courtesy
In addition to considering the feelings and points of view of the target group, it is also in
portant to approach the audience in a friendly and courteous manner. Use of terms that
show respect for the receiver contribute towards effective communication. The same
goes for the manner in which you address someone. Not everyone will be charmed if
you use a familiar form of address and use of a formal address could come across as
too distant. By using the word ‘they’ a larger audience is immediately addressed.
4. Correctness
A correct use of language has the preference. In written business communication,
grammatical errors must be avoided and stylistic lapses or a wrong use of verbs are not
sufficient either in verbal communication. A correct use of language increases
trustworthiness and the receiver will feel that they are taken seriously.

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What are the 7 C’s of effective Communication? We communicate all day long; at home, at work, with our next-door neighbour and at the sports club. We communicate verbally, non-verbally and in writing. Unfortunately, the message does not always come across as intended. NOISE! This can lead to miscommunication and (small) misunderstanding or the wrong impression. The 7 C’s of communication, also known as the 7 principles of communication are a useful way to ensure good and business communication. The 7 C’s of Communication provide a useful check list as a result of which both written and v ...
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