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Marketing assignment

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MARKETING 1
MARKETING ASSIGNMENT
STUDENT NAME
UNIVERSITY NAME
PROFESSOR NAME
DATE

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MARKETING 2
Marketing
Executive Summary
COVID-19 pandemic also hit Zara brand and due to changes in clothing trends, the sales of Zara
brand reduce day by day. Both quantitative survey data and qualitative focus groups were
evaluated by using statistical methods and thematic analysis methods respectively. Pie-charts are
designed for giving the results attained from the customers. The findings show that customers want
good quality, physical proximity, unique designs, affordable pricing, and brand image from the
Zara brand. Product quality is the major source of satisfaction for customers, once it comes with
an affordable price. Unique designs also get the attention of customers and people like to wear
those dresses that are purchased from famous brands. Therefore, the Zara brand should also focus
on the texture and comfortability of clothing while buying products.

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MARKETING 1 MARKETING ASSIGNMENT STUDENT NAME UNIVERSITY NAME PROFESSOR NAME DATE MARKETING 2 Marketing Executive Summary COVID-19 pandemic also hit Zara brand and due to changes in clothing trends, the sales of Zara brand reduce day by day. Both quantitative survey data and qualitative focus groups were evaluated by using statistical methods and thematic analysis methods respectively. Pie-charts are designed for giving the results attained from the customers. The findings show that customers want good quality, physical proximity, unique designs, affordable pricing, and brand image from the Zara brand. Product quality is the major source of satisfaction for customers, once it comes with an affordable price. Unique designs also get the attention of customers and people like to wear those dresses that are purchased from famous brands. Therefore, the Zara brand should also focus on the texture and comfortability of clothing while buying products. MARKETING 3 Table of Contents Executive Summary ........................................................................................................................ 2 Introduction ..................................................................................................................................... 4 Marketing Problem ...................................................................................................................... 4 Marketing Objectives ...................................................... ...
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