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Mission and vision statements of top 10 companies

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AssignmentNo.01
SubmittedBy:WaqasAhmed
Class:BS-SE
Department:SoftwareEngineering
Subject:HumanResourceManagement
UniversityOfKotli,AzadKashmir
MissionandVisionStatementsOfTop10Companies
WhatisaMissionStatement?
Amissionstatementisashortsummaryofanorganization’scorepurpose,focus,andaims.Thisusuallyin
cludesabriefdescriptionofwhattheorganizationdoesanditskeyobjectives.

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WhatisaVisionStatement?
Avisionstatementisashortdescriptionofanorganization’saspirationsandthewiderimpactitaimstocrea
te.Itshouldbeaguidingbeacontoeveryonewithintheorganizationandsomethingwhichunderpinsinter
naldecision-makinganddeterminestheintendeddirectionoftheorganization.
MissionStatementvsVisionStatement:What’sTheDifference?
Inshort:Themissionisthe“what”andthe“how,”andthevisionisthe“why.”
Themissionstatementdefineswhatanorganizationdoesandincludestangiblegoalswhichtheorganizati
onstrivestoaccomplish.Thevisionstatement,meanwhile,shouldclarifytheaspirationsoftheorganizati
onanddefinethedirectionit’sheadingin.
Manyorganizationscombinethetwostatementstoformoneclearlydefinedreasonforexistingthatunites
theeffortsofeveryoneinvolved.
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MissionandVisionStatementExamples
01.Tesla
Missionstatement:Tocreatethemostcompellingcarcompanyofthe21
st
centurybydrivingthe
world’stransitiontoelectricvehicles.
Visionstatement:Toacceleratetheworld’stransitiontosustainableenergy.
Description:Theirmissionstatementclearlydefinestheircoregoal:“Tocreatethemostcompelli
ngcarcompanyofthe21
st
century.”Thenittellsyouhowtheyintendtoaccomplishthatgoal:“Bydrivi
ngtheworld’stransitiontoelectricvehicles.”
It’ssimpleanditworks.However,it’sTesla’svisionstatementthatstandsout.
Thecarcompany’scleveruseoftheworld“accelerate”helpstoenliventheirloftyaspiration.Thisvisionst
atementalsoshowcasestheirdrive(punintended)forsustainableenergyandhowitsteers(punintended)t
hebusiness.
Italsoallowsthemroomtoexploreanddeveloptheirothersetofenergysolutions,Powerwall,Powerpack
andSolarRoof.
Allinall,Tesla’svisionforsustainableenergyisonethatresonateswithcountlesspeoplearoundthe
world.

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