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Management Communication

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Running Head: MANAGEMENT COMMUNICATION 1
Management Communication
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MANAGEMENT COMMUNICATION 2
Management Communication
A. Motivational Email
To: All Sales and Customer Service Representatives
From: Charlotte Johnson (Manager)
Subject: New Medication Announcement
Good Morning and Happy Wednesday! I am happy, overjoyed, and proud to announce that our
company has been exclusively contracted to distribute a new medication, Nasaquil, which is an
over-the-counter medication that treats influenza. With this exclusive contract comes a great
opportunity to grow our company and Nasaquil, in particular, has the potential to dominate the
market with our already well-established relationships with medical providers.
As proven by clinical trials, one of the benefits of Nasaquil is it lowers the duration and severity
of influenza. Secondly, Nasaquil is a highly anticipated medication. As estimated by the CDC
(Centers for Disease Control and Prevention), between 1 October 2018 and 16 February 2019,
there were about 19 million flu illnesses and approximately 8-9 million flu-related hospital visits,
and the efficacy of Nasaquil may help lower the severity of the flu. I know that launching a new
product into the market can be daunting, but you do not have to worry about that because we
have an extensive relationship with medical providers, which will help us quickly gain traction
on the ground.
As with any new product, there are setbacks and hurdles that must be mitigated. One of these
setbacks is the success of Nasaquil relies on Pruhart Tech, an external business partner who
manufactures the refrigerated casing in which the product is stored. Secondly, Pruhart Tech does
not have enough shipping containers, and the deliveries are mainly done over the weekend. To

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Running Head: MANAGEMENT COMMUNICATION Management Communication Name Institutional Affiliation Course Title/Section Instructor’s Name Due Date 1 MANAGEMENT COMMUNICATION 2 Management Communication A. Motivational Email To: All Sales and Customer Service Representatives From: Charlotte Johnson (Manager) Subject: New Medication Announcement Good Morning and Happy Wednesday! I am happy, overjoyed, and proud to announce that our company has been exclusively contracted to distribute a new medication, Nasaquil, which is an over-the-counter medication that treats influenza. With this exclusive contract comes a great opportunity to grow our company and Nasaquil, in particular, has the potential to dominate the market with our already well-established relationships with medical providers. As proven by clinical trials, one of the benefits of Nasaquil is it lowers the duration and severity of influenza. Secondly, Nasaquil is a highly anticipated medication. As estimated by the CDC (Centers for Disease Control and Prevention), between 1 October 2018 and 16 February 2019, there were about 19 million flu illnesses and approximately 8-9 million flu-related hospital visits, and the efficacy of Nasaquil may help lower the severity of the flu. I know that launching a new product into the market can be daunting, but you do not have to worry about that because we have an extensive relationship with medical providers, which will help us quickly gain traction on the ground. As with any new ...
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