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1_MARKETING STRATEGIES
THIS strategy is adopted by new companies that wish to
present themselves to the market for the first time, and then
this strategy enables them to penetrate this market and occupy
position among the already existing competitors who dominate
the market.
_COMPETITION STRATEGIES TACTICS
_COMPETITIVE PRICE
In this type of marketing strategy based on a highly competitive
market it depends on price as a tactic to penetrate this market
and occupy a place among all those competitors in the market,
that is this strategy is based on reducing the price to impose its
presence in the market and attract a new segment to it
EXAMPLE
Chines mobile phone that managed to penetrate the Arabic
market and Egyptian market and create a presence for them in
a market dominated by the giants of the mobile phone
industry, in this market strategy it relied on price as a tool to
penetrate the Egyptian and Arabic market
ANOTHER EXAMPLE
The big cola company for soft water which penetrated the
Egyptian market which is controlled by two giants in the market
namely the soft water industry Pepsi and coco-cola it has also
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used in its marketing strategy price as a tool or means to
penetrate this market and attract a segment to it. Therefore it
is possible to use the price competition strategy, when
choosing the marketing strategy that you can follow to market
your tourism project if your product will be presented within a
market controlled by several other companies and has
presence and history
_THE COMPETITIVE ADVANTEGIES TACTIC:
In this type of marketing strategy based on a market in which
competition is intense we rely on distinguishing or products
from other competing products and this distinction is called a
competitive advantage
_COMPETITIVE ADVANTAGE TAKE TWO FOM:
Either by adding something new to the product that
distinguishing itself from other, or a new segment is targeted
that is not targeted by exiting companies in the market
_EXAMPLE:
There are many fast food restaurants in Egyptian but KFC or
MCDONALDs were able to distinguish themselves with a special
flavor for the meals they provide
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_ANOTHER EXAMPLE:
Cola company which was able to penetrate the Egyptian market
with its products by targeting the areas of upper Egypt the
north delta or the poor areas of the capital. Therefore it is
possible to rely on the competitive advantage strategy when
choose the marketing strategy that you can follow to market
your tourism project and distinguish yourself with the tourism
service that you will provide or the level of quality, or by
targeting a new segment such as the elderly people with special
needs or conservation families, so that you can seize a position
presented to you in a market that is controlled by several other
companies and has a presence and history
_GROWTH STRATEGY:
Companies resort to relying on the growth strategy when that
company wants to expand its market presence meaning that
the company already has a presence in the market and has a
market share of customers for its products but it wants to
increase this presence and seize a larger segment of customers,
so it resorts in this case to one growth strategy tactics
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_GROWTH STRATEGIES TACTICS:
1_market penetration tactics: this strategy depends on offering
the same products to the same market in which more
penetration into the same market with the same customers
and the same product but by persuading new customers from
the same market segment to buy the same product you offer,
here advertising plays a major role in this strategy that aims to
expand the presence of the same product in the same market
Product development tactics this strategy depends on
developing the existing product to present it to the same
market and then penetrating more into the same market and
with the same customer segment by developing the existing
product or adding a new feature to it
_MARKET DEVELOPMENT TICTICS:
This strategy depends on opening a new market with the same
existing product in which the company market share is increase
or expanded b opening new market with the same product for
example beryl depends on the male customer segment be
more manly and drink beryl and here it is possible to
implement the market development strategy by targeting
females with their beryl product without changing it
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_DIVERSITY TACTIS:
This strategy depends on opening new market by introducing a
new product bearing the same name in which the company
market share is increased or expanded by opening new markets
and introducing new products whether in the same field of the
company or in a new field for example Daewoo which was
originally selling cars however it now offers home appliances
_SEGMENTAION STRATEGY TARGETING AND POSITIONING:
This strategy is known as STP and it has three section
1_MARKET SEGMENTATION, i.e. its division into a group of sub-
market each of which has a set of distinctive characteristics,
and this means dividing the total market into sector and
homogenous groups of consumers known as market sectors
and working to satisfy the needs of each market according to its
distinctive characteristics by providing the best market mix for
it among its advantage are identifying individual differences in
the demographic social and psychological characteristics of
each market sector achieving a higher degree of satisfaction for
the needs and desires of consumers within each sector
identifying available marketing opportunities and determining
the target market sector
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_BASICS OF MARKET SEGMENTATION:
Classification on the basis of geographical factors:
Division and segmentation of the international tourism market
into regions such as the middle east western Europe and
southeast Asia dividing the international tourism market into
countries such as England France Germany and Russia
_TARGETING THE MARKET:
Defining the target market sector or sectors that the project
will focus is on the part when discussing graduation projects
where the question is asked about what market you are
targeting from your project and why it was targeted, the
answer is to determine the sector or market sector you target
whether according to geographical factors such as European
longing and Arab market southeast Asia or according to
demographic factors, age, gender or educational level
_POSITIONING: help business organization perceive your
product like a brand dividing the tourist market into regions
such as the greater Cairo region the north Coast regions the
north Sinai region and other and into cities and governorates ,
segment on the basis of demographics factors such as age,
gender, income.
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Unformatted Attachment Preview

1_MARKETING STRATEGIES THIS strategy is adopted by new companies that wish to present themselves to the market for the first time, and then this strategy enables them to penetrate this market and occupy position among the already existing competitors who dominate the market. _COMPETITION STRATEGIES TACTICS _COMPETITIVE PRICE In this type of marketing strategy based on a highly competitive market it depends on price as a tactic to penetrate this market and occupy a place among all those competitors in the market, that is this strategy is based on reducing the price to impose its presence in the market and attract a new segment to it EXAMPLE Chines mobile phone that managed to penetrate the Arabic market and Egyptian market and create a presence for them in a market dominated by the giants of the mobile phone industry, in this market strategy it relied on price as a tool to penetrate the Egyptian and Arabic market ANOTHER EXAMPLE The big cola company for soft water which penetrated the Egyptian market which is controlled by two giants in the market namely the soft water industry Pepsi and coco-cola it has also used in its marketing strategy price as a tool or means to penetrate this market and attract a segment to it. Therefore it is possible to use the price competition strategy, when choosing the marketing strategy that you can follow to market your tourism project if your product will be presented within a market controlled by several other companies and has presence and history _THE COMPETITIVE ADVANTEGIES TACTIC: In this type of marketing strategy based on a market in which competition is intense we rely on distinguishing or products from other competing products and this distinction is called a competitive advantage _COMPETITIVE ADVANTAGE TAKE TWO FOM: Either by adding something new to the product that distinguishing itself from other, or a new segment is targeted that is not targeted by exiting companies in the market _EXAMPLE: There are many fast food restaurants in Egyptian but KFC or MCDONALDs were able to distinguish themselves with a special flavor for the meals they provide _ANOTHER EXAMPLE: Cola company which was able to penetrate the Egyptian market with its products by targeting the areas of upper Egypt the north delta or the poor areas of the capital. Therefore it is possible to rely on the competitive advantage strategy when choose the marketing strategy that you can follow to market your tourism project and distinguish yourself with the tourism service that you will provide or the level of quality, or by targeting a new segment such as the elderly people with special needs or conservation families, so that you can seize a position presented to you in a market that is controlled by several other companies and has a presence and history _GROWTH STRATEGY: Companies resort to relying on the growth strategy when that company wants to expand its market presence meaning that the company already has a presence in the market and has a market share of customers for its products but it wants to increase this presence and seize a larger segment of customers, so it resorts in this case to one growth strategy tactics _GROWTH STRATEGIES TACTICS: 1_market penetration tactics: this strategy depends on offering the same products to the same market in which more penetration into the same market with the same customers and the same product but by persuading new customers from the same market segment to buy the same product you offer, here advertising plays a major role in this strategy that aims to expand the presence of the same product in the same market Product development tactics this strategy depends on developing the existing product to present it to the same market and then penetrating more into the same market and with the same customer segment by developing the existing product or adding a new feature to it _MARKET DEVELOPMENT TICTICS: This strategy depends on opening a new market with the same existing product in which the company market share is increase or expanded b opening new market with the same product for example beryl depends on the male customer segment be more manly and drink beryl and here it is possible to implement the market development strategy by targeting females with their beryl product without changing it _DIVERSITY TACTIS: This strategy depends on opening new market by introducing a new product bearing the same name in which the company market share is increased or expanded by opening new markets and introducing new products whether in the same field of the company or in a new field for example Daewoo which was originally selling cars however it now offers home appliances _SEGMENTAION STRATEGY TARGETING AND POSITIONING: This strategy is known as STP and it has three section 1_MARKET SEGMENTATION, i.e. its division into a group of submarket each of which has a set of distinctive characteristics, and this means dividing the total market into sector and homogenous groups of consumers known as market sectors and working to satisfy the needs of each market according to its distinctive characteristics by providing the best market mix for it among its advantage are identifying individual differences in the demographic social and psychological characteristics of each market sector achieving a higher degree of satisfaction for the needs and desires of consumers within each sector identifying available marketing opportunities and determining the target market sector _BASICS OF MARKET SEGMENTATION: Classification on the basis of geographical factors: Division and segmentation of the international tourism market into regions such as the middle east western Europe and southeast Asia dividing the international tourism market into countries such as England France Germany and Russia _TARGETING THE MARKET: Defining the target market sector or sectors that the project will focus is on the part when discussing graduation projects where the question is asked about what market you are targeting from your project and why it was targeted, the answer is to determine the sector or market sector you target whether according to geographical factors such as European longing and Arab market southeast Asia or according to demographic factors, age, gender or educational level _POSITIONING: help business organization perceive your product like a brand dividing the tourist market into regions such as the greater Cairo region the north Coast regions the north Sinai region and other and into cities and governorates , segment on the basis of demographics factors such as age, gender, income. 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