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Kodak enjoyed a market leader position in the past. Its business in photography and
camera related products was very profitable but gradually, it started to lose its
business to other new entrants. Critics claim that their negligence to move with the
new market trends has caused them to decline.
Discuss the factors behind Kodak’s failure particularly; related to technology
ignorance. Please relate it with the chapters you studied. (Min 300 words)
Q. 2 "Pressure for change originates in the environment; whereas pressure for
stability originates within the organization." Do you agree or disagree? Discuss for
kodak situation. (Min 300 words)
Q. 3 Which strategies kodak could not fix according to the class discussion? Write
them all. (Min 300 words)
Answer 1: Kodak made its name and created a market over in late 1980’s, of camera
and video recorders, unfortunately over the years, the technology advancement that
thrift the market and a trend was being followed, kodak lost its way by funding into
other small business while neglecting how dreadful an outcome would be, not only
that, Kodak’s management failed to respond to the feedback of the market causing
them to fail in capturing the market as well, whereas kodak came up with razor and
blades strategy, which was another reason for a downfall, that they use a small profit
margin when it comes to camera but huge profits were made when operating
accessories were sold on high profit margin creating a gap in customer and company
trust. Thus, the competitors took it as an advantage.
Answer 2: Disagree, as the pressure to change can originates both ways, and so far,
stability is concerned that happens only in an organization as an environment can
only be stable in a closed system, either an organization can change the environment
or it can improvise it in internal environment through some of the factors like domain
choice, recruitment, environmental scanning etc.
However, Kodak company specifically lacked in change of internal environment, as
during the years of environmental scanning and improvising the change in
environment, Kodak company change the domain of their business, which drag their
attention to least profitable outcomes, however their domain of camera industry
could have made them more profits rather than on switching to a new field. As
change of environment could have not been possible to cherish as of the invention
and a different direction in the market trend of switching to digital cameras.
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Answer 3: A balanced scorecard approach could altered the problems that were
faced by Kodak, as kodak needed to learn and focus on the growth of the company
with the changing environment, as the learning about the market trends and
environment could have automatically increased the growth of Kodak, however the
business process could also have been covered in the balance score card approach,
as the change in internal environment was the basic necessity of that time, therefore
if company could have been in a stable condition, they could focus on the customer
response to their product which they couldn’t and Kodak became an outdated
company which used to had good products in the market, as the gap is not only
created by an absolute change in environment, a customer feedback for more was
also let down by the management.
Kodak’s merchandise problems arise as their negative film camera, which had been
a top success and longest run product in kodak production line, created blur results
which technologically was outdated, and people were focusing on the colour pattern
as they see in real.
Unfortunately the final blow was their strategy of razor blades, as they were selling
accessory parts of camera for relatively higher prices, whereas companies who were
the competitor used smoothing techniques as they made high profits as well as
consumer loyalty was earned too by selling products in those season in which they
were least expected to be sell through cutting off prices.

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Kodak enjoyed a market leader position in the past. Its business in photography and camera related products was very profitable but gradually, it started to lose its business to other new entrants. Critics claim that their negligence to move with the new market trends has caused them to decline. Discuss the factors behind Kodak’s failure particularly; related to technology ignorance. Please relate it with the chapters you studied. (Min 300 words) Q. 2 "Pressure for change originates in the environment; whereas pressure for stability originates within the organization." Do you agree or disagree? Discuss for kodak situation. (Min 300 words) Q. 3 Which strategies kodak could not fix according to the class discussion? Write them all. (Min 300 words) Answer 1: Kodak made its name and created a market over in late 1980’s, of camera and video recorders, unfortunately over the years, the technology advancement that thrift the market and a trend was being followed, kodak lost its way by funding into other small business while neglecting how dreadful an outcome would be, not only that, Kodak’s management failed to respond to the feedback of the market causing them to fail in capturing the market as well, whereas kodak came up with razor and blades strategy, which was another reason for a downfall, that they use a small profit margin when it comes to camera but huge profits were made when operating accessories were sold on high profit margin creating a gap in customer and company trust. Thus, the competitors took it as an advantage. Answer 2: Disagree, as the pressure to change can originates both ways, and so far, stability is concerned that happens only in an organization as an environment can only be stable in a closed system, either an organization can change the environment or it can improvise it in internal environment through some of the factors like domain choice, recruitment, environmental scanning etc. However, Kodak company specifically lacked in change of internal environment, as during the years of environmental scanning and improvising the change in environment, Kodak company change the domain of their business, which drag their attention to least profitable outcomes, however their domain of camera industry could have made them more profits rather than on switching to a new field. As change of environment could have not been possible to cherish as of the invention and a different direction in the market trend of switching to digital cameras. Answer 3: A balanced scorecard approach could altered the problems that were faced by Kodak, as kodak needed to learn and focus on the growth of the company with the changing environment, as the learning about the market trends and environment could have automatically increased the growth of Kodak, however the business process could also have been covered in the balance score card approach, as the change in internal environment was the basic necessity of that time, therefore if company could have been in a stable condition, they could focus on the customer response to their product which they couldn’t and Kodak became an outdated company which used to had good products in the market, as the gap is not only created by an absolute change in environment, a customer feedback for more was also let down by the management. Kodak’s merchandise problems arise as their negative film camera, which had been a top success and longest run product in kodak production line, created blur results which technologically was outdated, and people were focusing on the colour pattern as they see in real. Unfortunately the final blow was their strategy of razor blades, as they were selling accessory parts of camera for relatively higher prices, whereas companies who were the competitor used smoothing techniques as they made high profits as well as consumer loyalty was earned too by selling products in those season in which they were least expected to be sell through cutting off prices. Name: Description: ...
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