Showing Page:
1/3
1
Market Positioning and Place (Basketique)
Research by: Mian Muhammad Amjad
Course: Marketing
Date: February 20, 2022
Showing Page:
2/3
2
Market Positioning and Place (Basketique)
Marketing Positioning Strategy
As far as the company’s image is concerned, it is good in the perception of its customers.
However, roam for improvement is always available, mainly if we talk about the market
positioning strategy, the company should focus on the most lucrative time for exchanging gifts:
holidays. Since the company has a Slogan, “Gift for All Occasions,” they should have an entirely
different strategy for peak sales season. The target customer is the regular year; they usually
attend gift buyers. In contrast, most buyers come to buy a gift as a present for their loved ones on
holidays. Your message must be concise, clear, and quick for this particular target customer. It
should be designed for gift-givers, having some benefit, sales offer, product features, or
additional services. A gift card may also be designed for gift-givers who will buy gift cards and
add remunerative income to the company’s revenues. The card receiver will also be targeted
indirectly to become a regular customer later throughout the year.
These gift-givers are typically first-time buyers at your company, so you may offer some
discount coupons to add them as repeat customers. Another positioning tool can be utilized for
this new target customer in the shape of a customized, unique gift basket prepared only for these
special occasions to give them pride for coming to your company. Another positioning tool can
be designing a message for the people who like the company’s Facebook page for their friends
and families as they are the gift-givers to the people who liked your Facebook page. Another
strategy to improve your positioning is to give the complete detail of your products and services
in all the advertising material and medium you are using and elaborate it as simply as possible,
enabling your target customers to understand everything. You can further enhance your market
reach by categorizing your product range according to the needs of your target customers in
Showing Page:
3/3
3
Market Positioning and Place (Basketique)
recommended products and similar products, and offering them to cross-sell will increase
customer loyalty with your company. You can also engage good content writers for writing blogs
to address the common question and guide the visitors on the company site to choose from your
product range. Another positioning to increase market reach may be integrating and cross-selling
your product range with multiple unrelated brands.
Place Marketing Strategy
Selling expenses of the company are proportionate to results and potentials within markets and
territories. As per the customers' perception, its staff is well trained and has excellent
interpersonal skills. However, training is an ongoing process that must keep the team motivated,
enthusiastic, and passionate about achieving their set targets. The distribution and trade system
of the company gives adequate access to its target market. However, its product characteristics
need special channels to add value to its product range; the product display stores and shops must
be selected where the product range can be displayed prominently and adequately. Although the
company has objective control over the selling activity, proper technological solutions and
software must be dynamic with the customer’s changing requirements. The product range and
processing and delivery system must be efficient to have a competitive edge. The company can
increase its customer reach by establishing a virtual store at Metaverse. Other applications like
Instagram, Facebook, WhatsApp, Net flex, Twitter, YouTube, and many more solutions can
strengthen the distribution channel.

Unformatted Attachment Preview

1 Market Positioning and Place (Basketique) Research by: Mian Muhammad Amjad Course: Marketing Date: February 20, 2022 2 Market Positioning and Place (Basketique) Marketing Positioning Strategy As far as the company’s image is concerned, it is good in the perception of its customers. However, roam for improvement is always available, mainly if we talk about the market positioning strategy, the company should focus on the most lucrative time for exchanging gifts: holidays. Since the company has a Slogan, “Gift for All Occasions,” they should have an entirely different strategy for peak sales season. The target customer is the regular year; they usually attend gift buyers. In contrast, most buyers come to buy a gift as a present for their loved ones on holidays. Your message must be concise, clear, and quick for this particular target customer. It should be designed for gift-givers, having some benefit, sales offer, product features, or additional services. A gift card may also be designed for gift-givers who will buy gift cards and add remunerative income to the company’s revenues. The card receiver will also be targeted indirectly to become a regular customer later throughout the year. These gift-givers are typically first-time buyers at your company, so you may offer some discount coupons to add them as repeat customers. Another positioning tool can be utilized for this new target customer in the shape of a customized, unique gift basket prepared only for these special occasions to give them pride for coming to your company. Another positioning tool can be designing a message for the people who like the company’s Facebook page for their friends and families as they are the gift-givers to the people who liked your Facebook page. Another strategy to improve your positioning is to give the complete detail of your products and services in all the advertising material and medium you are using and elaborate it as simply as possible, enabling your target customers to understand everything. You can further enhance your market reach by categorizing your product range according to the needs of your target customers in 3 Market Positioning and Place (Basketique) recommended products and similar products, and offering them to cross-sell will increase customer loyalty with your company. You can also engage good content writers for writing blogs to address the common question and guide the visitors on the company site to choose from your product range. Another positioning to increase market reach may be integrating and cross-selling your product range with multiple unrelated brands. Place Marketing Strategy Selling expenses of the company are proportionate to results and potentials within markets and territories. As per the customers' perception, its staff is well trained and has excellent interpersonal skills. However, training is an ongoing process that must keep the team motivated, enthusiastic, and passionate about achieving their set targets. The distribution and trade system of the company gives adequate access to its target market. However, its product characteristics need special channels to add value to its product range; the product display stores and shops must be selected where the product range can be displayed prominently and adequately. Although the company has objective control over the selling activity, proper technological solutions and software must be dynamic with the customer’s changing requirements. The product range and processing and delivery system must be efficient to have a competitive edge. The company can increase its customer reach by establishing a virtual store at Metaverse. Other applications like Instagram, Facebook, WhatsApp, Net flex, Twitter, YouTube, and many more solutions can strengthen the distribution channel. Name: Description: ...
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4