Title of the Proposal A BUSINESS PROPOSAL presented to College of Business Education and Technology Inc. A Partial Requirement On Bookkeeping NC III Entrepreneurship Name of Presenter Sharmaine Blas I. Business Overview Inspired by coffee lovers, Coffey Mini Cake was created to fulfill the cravings of customers with its unique concept. Since most of us are coffee drinkers, we decided to make coffee the main flavor of our product. With the result of our collaboration and creative mind, we ended up with Coffelly Mini Cake, a combination of jelly and cake with a twist of coffee. Considering people, they always sought affordable products. Hence, we used Marie Time biscuits and jelly powder which are cheap ingredients. Nevertheless, we made the money paid by our customers worth it. Aside from this, people are fond of sweets that is why we come to think of a cake with jelly as our product. The base cake is made from Marie Time biscuit and crushed graham coated with cream and milk. And to match with today’s summer season, Coffey Mini Cake is served chilled. Coffee plus jelly is Coffey and we came up with the name Coffelly Mini Cake. Our product is served in a cup for convenient distribution. Objectives Profitability Improved sales for different seasons to guarantee the profitability of the business and gain the capital invested. Market Share and Standing Increase our market share and continue aiming and striving for a greater state. Product Quality Maintain product quality and ensure food standards are met. Produce affordable, safe, and delicious products. Innovation Improve the product at its best. Produce other unique coffee flavored food items in the market and continuously aim innovation for the consumers' benefit. Productivity Increase productivity rate for higher profit and continue to satisfy a large number of people. Employee Morale Increase employment rate especially here in Cauayan City. Motivate workers for innovation and increase productivity. Support and enhance their skills and abilities. Giving them opportunities for improvement. Management Development Continue providing good service to customers and improve management for a great result. Mission Coffinesse aids to satisfy the demand for coffee-flavored food items, serve and establish a good relationship with the customer. Provide employment and continue to increase creativity. Discover, develop, and deliver innovative products for the benefit of people. Moreover, provide remarkable services that will leave a legacy to the business industry. Vision The number one company that produces delectable coffee-flavored food items in the market. Social Responsibility 1. Employ in the community. 2. Produce delectable coffee-flavored foods for people. 3. Organize II. Marketing Plan Overall Market Description (Customer) Coffinesse’s target customers are people ranging from the age of 5 years old and above, aside from this there is no gender, income, and any other kind of limitation existing. Coffee Mini Cake is for those people who want something sweet, creamy, and tasty to eat. It is expected to give them satisfaction in terms of dessert food items. Competitors Our competitors will be companies who also prproduceessert such as Nestle, Selecta, and Magnolia Company. Aside from the stated companies, we will also expect to compete with the homemade makers of dessert. Market Location/Vicinity The market location is in Cauayan City National High School that is located at Barangay Turayong, Cauayan City, Isabela. With the help of Google Map, you can easily find Cauayan City National High School. Inside of it is Coffinesse Company’s stall specifically in the vicinity of Senior High School. III. Operational Plan Market Product Feature Coffee Mini Cake is a unique dessert consisting of coffee-flavored gelatin. It is the new version of Coffee Jelly, though somewhat different because it has a mini cake on the base which gives sweet cream to light the coffee-flavored gelatin. The gelatin of Coffee Jelly was originally cut into cubes but the product of Coffinesse Company is somewhat shaped by the cup as the next layer. We also topped it with crash graham to make it more presentable. It is more affordable than the other product where only restaurants demand it for the customer. IV. Human Resources Plan Market Promotion Strategies We will use Media in promoting our product since this is the easy way to introduce Coffelly Mini Cake in the market. The company will not just use social media such as Facebook, Instagram, and the like but also utilize banners, posters, and other print media to reach potential customers out there. Creating our very own website can also help customers if they have questions and inquiries about our product. With this, it is accessible to many people. V. Financial Plan FINANCIAL ASPECT ESTIMATED COST Legal Fees Php. 3, 700.00 Fixed Asset Php. 10,070.00 Ingredients Php. 101, 757.00 Other Expenses Php. 79, 250.00 TOTAL ESTIMATED COST Php 194, 777.00/ year LIST OF FIXED ASSET EQUIPMENT ITEM UNIT UNIT COST TOTAL Refrigerator 1 Php. 8,000.00 Php 8,000.00 Kitchen Utensils 1 Php. 2,000.00 Php. 2,000.00 SUPPLIES Plastic Cup (Packed) 1 Php 50.00 Php 50.00 Plastic Spoons (Packed) 1 Php 20.00 Php 20.00 TOTAL Php. 10,070.00/ year INGREDIENTS ITEMS UNIT UNIT COST TOTAL Marie Time Biscuits 634 Php. 18.00 Php 11, 412.00 Graham 634 Php. 28.00 Php 17, 752.00 Condensed Milk 634 Php. 24.00 Php 15, 216.00 Evaporated Milk 634 Php. 28.00 Php 17, 752.00 Alaska Cream 634 Php 41.00 Php 25, 994.00 Unflavored Gelatin 634 Php 10.00 Php 6, 340.00 Coffee Powder 317 Php. 23.00 Php 7, 291.00 TOTAL Php. 101, 757.00/ year LEGAL FEES Business Permit Php. 350.00 Barangay Clearance Php. 50.00 Mayor’s Permit Php. 500.00 Advertising Expense Php. 1, 250.00 DTI Registration Fee Php 850.00 Sanitary Permit Php 250.00 Bureau of Internal Revenue Php 500.00 TOTAL Php 3, 700.00/ year OTHER EXPENSES Rent Expense Php. 2,000.00 Salaries Php. 72,000.00 Utility Expense Php. 5,000.00 Advertising Expense Php. 250.00 TOTAL Php. 79, 250.00 CAPITAL The collaborated capital is Php. 300,000.00 COFFINESSE COMPANY’S NET INCOME YEAR 1 NET INCOME SALES Coffelly Mini Cake 25,360 x 100% = 25,360 x 10 = Php 253, 600.00 COST OF SALE Coffelly Mini Cake 25,360 x 100% = 25,360 x 2.15 = Php 54,524.00 GROSS PROFIT Sales Less: Cost of Sales Cost of Goods Sold Less: Operating Expense Legal Fees Fixed Assets Other Expenses Php. 253, 600.00 Php. 54, 524.00 Php. 199, 076.00 Php. 3, 700.00 Php. 10, 070.00 Php. 79, 250.00 Php. 93, 020.00 NET INCOME = Php. 106, 056.00 YEAR 2 NET INCOME SALES Coffelly Mini Cake 27,896 x 100% = 27,896 x 10 = Php 278, 960.00 COST OF SALE Coffelly Mini Cake 27,896 x 100% = 27,896 x 2.15 = Php 59, 976.40 GROSS PROFIT Sales Less: Cost of Sales Cost of Goods Sold Less: Operating Expense Legal Fees Fixed Assets Other Expenses Php. 278,960.00 Php. 59,976.40 Php. 218, 983.60 Php. 3, 700.00 Php. 1, 270.00 Php. 79, 250.00 Php. 84, 220.00 NET INCOME = Php. 134, 763.60.00 YEAR 2 NET INCOME SALES Coffelly Mini Cake 30,685.5 x 100% = 30,685.5 x 10 = Php 306, 855.00 COST OF SALE Coffelly Mini Cake 30,685.5 x 100% = 30,685.5 x 2.15 = Php 65, 973.83 GROSS PROFIT Sales Less: Cost of Sales Cost of Goods Sold Less: Operating Expense Legal Fees Fixed Assets Other Expenses Php. 306,855.00 Php. 65,973.83 Php. 240, 881.17 Php. 3, 700.00 Php. 1, 270.00 Php. 79, 250.00 Php. 84, 220.00 NET INCOME VI. = Php. 156, 661.17 An Action plan The company’s success is based on achieving the sales target annually. If the proposed targets are not met, investigations will be implemented to detect if there are problems. However, if the low performance of the company prevails, we will proceed in our PLAN B which is to produce another prodthathich is flavored by coffee and make the most out of it. Then, aid the lapses in our first product to suit the customer’s demand in many ways and sell it at a very affordable price. Our plans will proceed but with a different product, so instead of having the Coffee Jelly we will sell and achieve every business dream, to be known not just locally but internationally. VII. Executive Summary Coffinesse Company introduces Coffelly Mini Cake in the market. It is a dessert, a combination of cake and jelly with a touch of coffee. It suits a variety of customers at a very affordable price. Kids and even adults can enjoy Coffelly Mini Cake with its sweetness that will surely make your day complete and with its creamy taste that complements the bitterness of the coffee-flavored gelatin. You can enjoy our product for a price of ₱10 each, affordable yet delicious your money is surely worth it. For our product to be known, we will use Social Media because it has the voice and power to encourage everyone to buy our product. We will also be planning to create our website for our customers to visit and share their suggestions for our product’s improvement. If ever that certain problems may occur, we will proceed to our PLAN B. Our assumed competitors are the companies who also produce reproduce nestle, selecta, and magnolia companies. Aside from that, we will be also expecting homemade makers of dessert as our competitor. You can visit our company at Cauayan City National High School (CCNHS) in Barangay Turayong, Cauayan City Isabela. Name: Description: ...