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ABS 208 SOCIAL ENTERPRISE
Assignment 1, the Social Entrepreneur
Submitted by
Student Name: Morshadul Islam Asif
Student Number: 00317770T
Unit Number: ABS208
Assignment No: 1
Word Count: 2096
Due Date: 11 February 2021
2/11/2021
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Table of Contents
Introduction………………………………………………………………………………………………………………………….. 3
1. Business model …………………………………………………………………………………………………………….3
1.1. Social enterprise………………………………………………………………………………………………………….. 3
1.2. Traditional…………………………………………………………………………………………………………………… 3
1.2.1. Business to consumer…………………………………………………………………………………………… 3
2. Marketing……………………………………………………………………………………………………………………. 4
2.1. Social Enterprise…………………………………………………………………………………………………………. 4
2.2. Traditional………………………………………………………………………………………………………………….. 4
3. Manufacturing……………………………………………………………………………………………………………. 5
3.1. Social Enterprise…………………………………………………………………………………………………………. 5
3.2. Traditional………………………………………………………………………………………………………………….. 5
4. Product Design……………………………………………………………………………………………………………. 5
4.1. Social Enterprises………………………………………………………………………………………………………… 5
4.2. Traditional………………………………………………………………………………………………………………….. 6
5. Social impact……………………………………………………………………………………………………………… 6
5.1. Social enterprises………………………………………………………………………………………………………… 6
5.2. Traditional………………………………………………………………………………………………………………….. 7
References……………………………………………………………………………………………………………………… 7
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Introduction
Thank You is an Australian social enterprise. The enterprise sells its water, body care, and food products.
The profit generated by Thank You from its sales is donated in sixteen different countries of the world and
invested in food, poverty, health, and sanitation programs. To date, Thank You has given access to clean
water to 192367 people, hygiene and sanitation programs for 302,814 people, and 12.0 million days of
food aid. ThankYou is engaged in social activities in more than 190 countries of the world. The enterprise
has spent more than $63 trillion each year on consumer goods. The enterprise is owned 100% by the
ThankYou charitable trust.
Difference between social enterprise and traditional organizations
i. Why these differences exist
Social enterprises are different from traditional businesses. Social entrepreneurs see business profits as a
tool to bring a real change in society. On the other hand, traditional enterprises operate within the market
to maximize their profits. The difference exists between social and traditional business because of the
differences in the vision and approach (Bagnoli & Megali, 2011). According to Bandini (2017), traditional
businesses are more inclined towards profit maximization (Bandini, 2017).
ii. How significant the difference is
The differences that exist between social enterprise and traditional business are very much significant.
Business organizations only aim to generate profits, which ultimately improves the economic conditions
of a country. Moreover, as traditional and commercial business expand their operations, they improve
more employment opportunities and enhances economic activity within the country (Smith et al., 2013).
On the other hand, social enterprises help in fighting against the social challenges faced by the country.
The objective of social enterprise is to improve the life of a common person. These social enterprises also
reduce the burden of government by investing their profits in society (Ebrashi, 2013).
iii. How the business responds to social challenge in the 21st century
In the 21st century, there are various kinds of social issues and channels, which the worlds are facing ,
includes poverty, pollution, unemployment, discrimination, education, and human rights violation.
Businesses are playing a vital role in addressing societal challenges. The corporate organization now has
a corporate social responsibility program, which is well-aligned with its organizational vision and mission.
The manufacturing sector is well aware of environmental pollution, and they now use fewer carbon
footprints, sugar content and try to improve their process to reduce waste (Bugg-Levine et al., 2012).
1. Business model
There are various types of business models, which can be applied to different social enterprises,
institutions, programs, and service delivery (DaSilva & Trkman, 2014).
The two most essential elements of the business model are;
(i) Operating strategy that includes internal organizational structure and external partnerships.
(ii) Resource strategy that explains how and on what terms the organization will acquire the
resources.
1.1. Social enterprise
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Thank You will use an organizational support model. In this model, the products and services sell products
and services to businesses and the public. The business activities of ThankYou will be separated from the
social program. Thank You will raise funds by influencing customers to spend on our products. The
enterprise will provide alternative baby care and food products to customers.
The profit generated by ThankYou provides a funding stream
to manage the cost of social programs. This model will help
Thankyou as a funding mechanism for the social programs.
1.2. Traditional
The traditional business model revolves around profit
generation by selling products and services to the end
customer. There are different types of business models, which
include business to consumer, business-to-business, and
consumer to business, and consumer-to-consumer (Trimi &
Berbegal-Mirabent, 2012).
1.2.1. Business to consumer
A business-to-consumer model is a process of selling products and services directly to the end customer
(Iankova et al., 2019). For example, ThankYou is selling body care, food, and skincare products to the end
customer directly from their sales channel.
Thank You will utilize its raw material to create a product. To use this model, Thank You needs to buy raw
material from the local suppliers to produce a food or water product. Moreover, by using this model,
Thank You can sell therefore products and services directly to the end customer. Therefore, this model is
also known as business to consumer model. ThankYou will sell its products and services over the internet
with the help of e-commerce or the internet. ThankYou has a unique business model. Instead of
demanding donations from the public, ThankYou sells consumer goods to potential customers. The money
obtained from the sale of the products, excluding the bank and filling fees, is spent on fighting against
poverty and hunger.
2. Marketing
2.1. Social Enterprise
It is difficult for social enterprises to define the customer and the community they want to impact (Bandini,
2017). ThankYou will share the stories of people, which are linked with the enterprise by any means; this
will include the beneficiaries, partners, supporters, and customers.
The marketing message of ThankYou revolves around the purpose, the reason for enterprise existence,
and the initiatives in which the enterprise is involved. In the marketing message, it is conveyed to the
listener that what benefits they will be supporting the cause and the business (Doherty et al., 2014).
ThankYou will use different channels of marketing, which primarily includes; radio, print media, emails,
and social media, to market their products and services to potential buyers. In print media, ThankYou
will use magazines and newspapers to communicate their message. Similarly, on social media, ThankYou
will use Facebook, Instagram, and Twitter to market their products and services.
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For examples. ThankYou can create social media page on Instagram, Facebook, and Twitter to promote
their social as well as business campaign. Similarly, these social campaigns are also advertised on radio
and magazines in which the social messages will be transmitted to the end customer.
2.2. Traditional
Traditional marketing strategies revolve around offline strategies (Kelley, 2017). ThankYou can send a
direct email (postcard, letters, and fliers) to the end customer. Moreover, ThankYou can market their
product and services by using print advertising. In print advertising, and enterprise prints its
advertisements in magazines, newspapers, billboards, and coupons).
Thankyou will utilize its sales team to reach a potential customer. This activity will not be initiated from
any outlet or retail location; instead, the sales team of ThankYou reaches homes and offices of the
prospect to sell goods and services. Thankyou will advertise their products and service on the radio and
not on television. It is because radio is less costly as compared to television, and through this source,
ThankYou will target a large portion of the targeted segment.
Thank you will use orthodox and conventional ways of marketing their products. For example, business-
related messages are conveyed through television, radio, and newspapers.
3. Manufacturing
3.1. Social Enterprise
According to Gibson et al. (2010), business organizations started using technology in the manufacturing
process to reduce the overall cost of operations (Gibson et al., 2010). Thank You will use light-based
manufacturing of water bottles. This technology will be based on optical traps in which lights will be used
to manipulate small objects in liquid.
The use of technology within the manufacturing process allow ThankYou to maintain the quality of their
products and services. Fully automated and integrated technology allows ThankYou to manufacture water
bottles in a quick, cheaper, and more efficient way.
3.2. Traditional
Traditional manufacturing revolves around creating a specific number of units of a specific product in each
period and holds a reserve to meet the unexpected demand or shortage. In the conventional or traditional
manufacturing process, business organizations produce more scrap. The use of this method will increase
the production cost of ThankYou. Moreover, by using this method, ThankYou will not be able to maintain
high accuracy level. In the conventional manufacturing process, ThankYou needs to ensure that there
exists a direct contact between the tool and the working material. For example, A fast rotating motor is
required to cut plastic bottles or aluminum bars.
There exist minimal quality control protocols in the traditional manufacturing process. By adopting, a
traditional method of manufacturing ThankYou will not be able to maintain the quality levels of their
products and services. Moreover, the conventional method is time-consuming. Therefore ThankYou will
not be able to deliver products and services within the market at a faster pace.
4. Product Design
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