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Case Study

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Management

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Saudi electronic university

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xbune844

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Running head: CASE STUDY: GOOGLE 1

Case Study: Google

Student’s Name

Institution of Affiliation

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CASE STUDY: GOOGLE 2

What’s Google’s corporate strategy? Does Google have a clear vision of what it wants to

become?

Google’s corporate strategy and vision are clearly outlined by their decision to become a

subsidiary of Alphabet. With competition having increased due to emergence of social media and

apps that can perform similar tasks to Google, there was a need to diversify. Alphabet, therefore,

fills this gap by allowing google to target different industries such as life sciences, healthcare,

and robotics (Porter, 2007). Further, by widening of the product lines, Google indicated its long-

term target and how it intends to manage its different business units.

By inventing a new company within a company, Google has a clear vision for its future.

By eliminating the dependence of such diverse fields as robotics on the main search engine,

Google indicates its intention to become a technological conglomerate rather than be confined to

any particular field. further, with each unit having its own CEO, managing the different units will

ensure transparency and credibility.

Use Porter’s Essentials Test to determine if the strategy creates a competitive advantage or not. If

so, how? If not, why not?

Google’s strategy passes Porter’s Essentials Test due to the opportunities available in the

industry it aims to diversify in, the margins of potential profits, and the competitive advantage

Alphabet is likely to gain from Google. Given the positivity with which the launch of Alphabet

was received in the stock market, the cost of entry is significantly low. Further, the business is

likely to be boosted by its association with Google due to its brand strength.

Look beyond the conventional sources of synergy and consider complementariness, bargaining

power, and rivals. What threats does Google face?

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Running head: CASE STUDY: GOOGLE 1 Case Study: Google Student’s Name Institution of Affiliation CASE STUDY: GOOGLE 2 What’s Google’s corporate strategy? Does Google have a clear vision of what it wants to become? Google’s corporate strategy and vision are clearly outlined by their decision to become a subsidiary of Alphabet. With competition having increased due to emergence of social media and apps that can perform similar tasks to Google, there was a need to diversify. Alphabet, therefore, fills this gap by allowing google to target different industries such as life sciences, healthcare, and robotics (Porter, 2007). Further, by widening of the product lines, Google indicated its longterm target and how it intends to manage its different business units. By inventing a new company within a company, Google has a clear vision for its future. By eliminating the dependence of such diverse fields as robotics on the main search engine, Google indicates its intention to become a technological conglomerate rather than be confined to any particular field. further, with each unit having its own CEO, managing the different units will ensure transparency and credibility. Use Port ...
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