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UNIVERSAL COMMUNICATIONS

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Communications

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UNIVERSAL COMMUNICATIONS

Public Relation is a link that has to be established among people

in various fields of activity so as to enhance the relationship

amongst them to their mutual advantage. Thus, the focus would

be on relationship building process. For this it is essential to know

and understand not only other people but ourselves also. It is

realise and accept that what you could not do as well alone, you

would be able to do better together with others. To establish and

develop this kind of interaction forms the bases and foundation of

PR.

The definition or PR given by “Winston Rugmon” is “Effective PR

is clever networking which can provide big returns. It is a skill

that has to be mastered at all levels for it helps to achieve a range

of goals that otherwise might be too hard or out of reach.”

PR forms as a part of a strategy of management. Its function is

twofold. They are as follows:

 To respond to the expectation of these behaviour,

judgements, and opinion that can influence the operation

and development of the enterprise.

 In turn to motivate them.

Thus, all establishments need to interact with others at all stages

of growth and development. For this, it is essential to establish

productive contacts with them. It is this realisation that has

resulted in the evolution of PR as a very important segment of the

study of management and industry.

The PR agency that we visited is Universal Communications. It is

an entertainment PR agency. The details are as follows:

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INTRODUCTION:-

Universal Communication is a PR agency situated in Mumbai. It is

an entertainment PR agency. This agency does PR for all the

people related to entertainment. That is, it basically does PR for

celebrities. Universal Communication is handled singularly by

Mr. Parag Desai.

The Universe consists of various elements, which have their

individual characteristics. The symbiosis of these elements

creates energy that has a universal impact.

At Universal, they make a conscious effort to channelize the

various elements like communication, perception, information,

ideas and knowledge onto one direction to create a brand image

fort their clients.

Universal Communications, based in India, is an independent

consultancy firm that offers expertise to their clients in the

entertainment industry. Established in 1993, they started their

operations into corporate communications and later diversified in

the entertainment Industry with specific focus on Television and

Films.

The firm has six main divisions – Public Relations, Celebrity

Management, Event Management, Corporate Image Management,

Brand Management, and Crisis Management. Universal

Communications is based in Mumbai with their associates in

Delhi, Lucknow, Hyderabad, Ahmadabad, Kolkata, Chennai and

Bangalore.

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UNIVERSAL COMMUNICATIONS Public Relation is a link that has to be established among people in various fields of activity so as to enhance the relationship amongst them to their mutual advantage. Thus, the focus would be on relationship building process. For this it is essential to know and understand not only other people but ourselves also. It is realise and accept that what you could not do as well alone, you would be able to do better together with others. To establish and develop this kind of interaction forms the bases and foundation of PR. The definition or PR given by “Winston Rugmon” is “Effective PR is clever networking which can provide big returns. It is a skill that has to be mastered at all levels for it helps to achieve a range of goals that otherwise might be too hard or out of reach.” PR forms as a part of a strategy of management. Its function is twofold. They are as follows: To respond to the expectation of these behaviour, judgements, and opinion that can influence the operation and development of the enterprise. In turn to motivate them. Thus, all establishments need to interact with others at all stages of growth and development. For this, it is essential to establish productive contacts with them. It is this realisation that has resulted in the evolution of PR as a very important segment of the study of management and industry. The PR agency that we visited is Universal Communications. It is an entertainment PR agency. The details are as foll ...
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