HW 7 - Segmentation AnalysisThe tables in the attached file show a cross-tabulation of frequent -flier mileage categories (high, med, low) by Age-category (younger, older). A travel offer was made to 5000 people in the analytic sample•Table 1 shows the counts of the 5000 people in the analytic sample.•Table 2 shows the counts as a percentage of the 5000 people in the analytic sample•Table 3 shows the number of orders placed for the travel offer.•Table 4 shows the response rate for the travel offerHW:1.Create a new table showing indexes of observed response rates, relative to the overall rate. Then based on the index table you created, create 3 segments labeled as follows (if nec., refer to textbook chapter 7, and slides from week 3, for a refresher on Indexes)2.Segments: Yes (index >= 120), Maybe (index between 100-120), No (index <=100)3.If the entire customer file is 100,000 customers, how many customers are there in each of the “Yes”, “Maybe”, and “No” categories?4.What might be the observed response rate for the “Yes” segment that you want to market to?5.Past marketing efforts (before this new segmentation) showed an overall response rate of 5.24%. If new offers are to be sent and targeted to the “Yes” segment, what is the expected response rate for the “Yes” segment? And what is the response rate index?6. How many orders to the travel offer would you expect? Attached excel is the file of cross-tabulation of frequent -flier mileage categories. Attached slides(week8) is the related contents weekly slides. Please see the slides first and then do the chart for the highest accurate.

Overview: As you observed in the LIVE session, there is a connection between chapter three and chapter one. Therefore, as an extension of our week in the mock chapter three from last week, we will write a mock chapter one. Like we discuss in class, each university has unique parameters for what they expect in chapter one, so you may see papers from other universities that look slightly different. The importance here is to focus on the content, not necessarily the organization. This assignment will help determine your readiness to write a full-length chapter one.Directions:Review the rubric and examples to make sure that you understand what is expected of you in this assignment. Chapter One Samples.pdf Chapter One Samples.pdf - Alternative Formats Rubric for 6.1.docx Rubric for 6.1.docx - Alternative FormatsDevelop a 3-4 page (more is fine) mock chapter one to include the following expectations from the university:Overview (1-2 well developed paragraphs)Background and problem statement (1-2 well developed paragraphs)Purpose of the study (1 well developed paragraph)Significance of the study (1 well developed paragraph)Research Questions (numbered list)Limitations of the Study (1 short paragraph)Assumptions (1 short paragraph)Definitions (list)Summary (1 well developed paragraph)Turn in your “mock” chapter one to the submission box.