Mass Communication Media

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Running head: MASS COMMUNICATION MEDIA 1

Mass communication media

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MASS COMMUNICATION MEDIA 2

Mass communication media refers to communication devices that used to communicate

or interact with large number of audience through mass communication. This media is an

effective medium for communication, information dissemination, marketing, advertising, and for

expressing and sharing opinions, views, and ideas. This media are inseparable from our lives as

they play a crucial role in human interaction across the globe. There are various types of mass

communication media today. Types of mass communication media are as follows and

Classification is done based on nature of mass communication media.

Print media

Print media involves mass communication through the use printed materials. This

includes; a newspaper that carries all kinds of information related to variety of topics like current

affairs, politics, entertainment, stocks, finance, and socialism. It also includes lighter topics like

movies reviews, advertisements, books reviews, puzzles, and crosswords. Magazines are other

types of popular print media. Magazines are periodical publications that targets specific audience

who are searching for information that is based on a particular topic or subject like health,

business, consumers, gadgets, luxury, beauty, lifestyle, fashion, and entertainment. Their

frequency can be weekly, monthly, quarterly, or yearly. Booklets and brochures are print media

that are part of promotional literature of an organization or a product. They are either distributed

for free to promote or a product or inform of latest product in the market (Paxson, 2010).

Magazines, newsletters, and periodicals are publications that are used by organizations to

keep their stakeholders updated about the activities of the organization. Handbills and flyers are

print media are either handed out to passer-by or stuck on public sites. They are commonly used

to advertise intuitions, politics, restaurants, or rallies. Billboards are huge print advertisement

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Running head: MASS COMMUNICATION MEDIA Mass communication media Name Institution Affiliation 1 MASS COMMUNICATION MEDIA 2 Mass communication media refers to communication devices that used to communicate or interact with large number of audience through mass communication. This media is an effective medium for communication, information dissemination, marketing, advertising, and for expressing and sharing opinions, views, and ideas. This media are inseparable from our lives as they play a crucial role in human interaction across the globe. There are various types of mass communication media today. Types of mass communication media are as follows and Classification is done based on nature of mass communication media. Print media Print media involves mass communication through the use printed materials. This includes; a newspaper that carries all kinds of information related to variety of topics like current affairs, politics, entertainment, stocks, finance, and socialism. It also includes lighter topics like movies reviews, advertisements, books reviews, puzzles, and crosswords. Magazines are other types of popular print media. Magazines are periodical publications that targets specific audience who are searching for information that is based on a particular topic or subject like health, business, consumers, gadgets, luxury, beauty, lifestyle, fashion, and entertainment. Their frequency can be weekly, monthly, quarterly, or yearly. Booklets and brochures are print media ...
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