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Mgmt 410 Case Study 1100w

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Management
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American Military University
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Running Head: RYANAIR CASE STUDY ANALYSIS 1
Ryanair Case Study Analysis
Student’s Name
Institutional Affiliation

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RYANAIR CASE STUDY ANALYSIS 2
Introduction
A firm’s competitiveness and market sustainability is highly dependent on the soundness
of its strategies. A strategy entails the action plans that a firm adopts to achieve its strategic ends
(Johnson, 2016). However, a sound strategy is one that led to competitive advantages so that a
firm can sustainably achieve its goals. A competitive advantage is a factor that gives a form of
superiority over its rivals (Johnson et al., 2014). In this respect, this paper will evaluate the
Ryanair case study from various perspectives.
The Effectiveness of the Company’s Leadership
The Ryanair airline leadership is, to a considerable degree, effective and visionary. This
line of argument is supported by its continued growth over the years. Its leaders were visionary
to the extent that they strategically planned and executed initiatives in ways that have made
Ryanair the largest budget airline in Europe. Founded in 1985, the airline is now operating more
than 1,500 flights on daily basis within 1,500 routes. By 2012, its full-year profit stood at £503
million (O’Higgins, 2013). From a critical standpoint, Ryanair could not have achieved this level
of success if its leadership was not strategically sound. If not, the business model would have
failed.
Secondly, Ryanair’s leadership is effective in the sense that it has nurtured a motivated
and energized workforce. Literature indicates that an effective leader is one who connects and
sustainably inspires his employees to work harder. He or she is able to activate the right cues
such that employees will always feel motivated to go the extra mile. The case reveals that
Ryanair’s CEO, Michael, is a transactional leader who is able to motivate his people (O’Higgins,
2013). This leader is transactional in that he is arrogant and rude. The effectiveness of this
leadership style manifests in its high productivity.

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Running Head: RYANAIR CASE STUDY ANALYSIS Ryanair Case Study Analysis Student’s Name Institutional Affiliation 1 RYANAIR CASE STUDY ANALYSIS 2 Introduction A firm’s competitiveness and market sustainability is highly dependent on the soundness of its strategies. A strategy entails the action plans that a firm adopts to achieve its strategic ends (Johnson, 2016). However, a sound strategy is one that led to competitive advantages so that a firm can sustainably achieve its goals. A competitive advantage is a factor that gives a form of superiority over its rivals (Johnson et al., 2014). In this respect, this paper will evaluate the Ryanair case study from various perspectives. The Effectiveness of the Company’s Leadership The Ryanair airline leadership is, to a considerable degree, effective and visionary. This line of argument is supported by its continued growth over the years. Its leaders were visionary to the extent that they strategically planned and executed initiatives in ways that have made Ryanair the largest budget airline in Europe. Founded in 1985, the airline is now operating more than 1,500 flights on daily basis within 1,500 routes. By 2012, its full-year profit stood at £503 million (O’Higgins, 2013). From a critical standpoint, Ryanair could not have achieved this level of success if its leadership was not strategically sound. If not, the business model would have failed. Secondly, Ryanair’s leadership is effective in the sense that it has nurt ...
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