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Discussion Questions

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User Generated

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Writing

School

Boston University

Course

JRN 4401

Type

Homework

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758gevonf

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Running Head: DISCUSSION QUESTIONS 1

Discussion Questions

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DISCUSSION QUESTIONS 2

All organizations in the field of electronic and digital media are concerned with

generating and maintaining an audience. Audience access information from the digital

platform using smartphones, laptops, and tablet devices. Marketers in the area of electronic

and digital media are more focused on audience expressions rather than their impressions.

Question one

One of ideas that one can use to collect research data to penetrate the viewing

preference of 18-25 age demographic includes obtaining data from secondary sources (Tyler,

2018). The sources available include national research sources, professional consulting firms,

local research departments, and industry and trade associations. The methodologies to

employ in the data collection include audience rating data and random sampling. The internet

and digital platforms assist in acquiring the research data through average quarter-hour

persons, average quarter-hour share, average quarter-hour ratings, and cumulative persons.

Average quarter hour persons approximate the number of listeners to a radio station no

less than five minutes at each quarter-hour. Average quarter-hour ratings estimate the

percentage of the overall audience using previous data. Average quarter-hour share estimates

the average rate of the audience at a particular time. Cumulative persons determine radios or

televisions' cumulative audience or the approximate audience reach. A high number of

collective persons indicate a substantial market reach.

Question two

The most applicable concept in my current career is the roles and responsibilities of a

program manager. A program manager is responsible for programming content. Content is a

critical component in a successive media platform. It attracts an audience, which, in return,

draw the attention of marketers. Program managers are responsible for the following

managerial tasks; budgeting: acquisition, scheduling, evaluation, and interpersonal skills.

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Running Head: DISCUSSION QUESTIONS Discussion Questions Name Institution Course Code 1 DISCUSSION QUESTIONS 2 All organizations in the field of electronic and digital media are concerned with generating and maintaining an audience. Audience access information from the digital platform using smartphones, laptops, and tablet devices. Marketers in the area of electronic and digital media are more focused on audience expressions rather than their impressions. Question one One of ideas that one can use to collect research data to penetrate the viewing preference of 18-25 age demographic includes obtaining data from secondary sources (Tyler, 2018). The sources available include national research sources, professional consulting firms, local research departments, and industry and trade associations. The methodologies to employ in the data collection include audience rating data and random sampling. The internet and digital platforms assist in acquiring the research data through average quarter-hour persons, average quarter-hour share, average quarter-hour ratings, and cumulative persons. Average quarter hour persons approximate the number of listeners to a radio station no less than five minutes at each quarter-hour. Average quarter-hour ratings estimate the percentage of the overall audience using previous data. Average quarter-hour share estimates the average rate of the audience at a particular time. Cumulative persons determine radios or televisions' cumulative audience or ...
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