Environmental Scanning Strategy Formulation Part 1 Assignment Last

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Running Head: ENVIRONMENTAL SCANNING & STRATEGY FORMULATION: PART 1:

ASSIGNMENT 1 1

Environmental scanning & strategy formulation: Part 1: Assignment 1

Institutional Affiliation

Name

ENVIRONMENTAL SCANNING & STRATEGY FORMULATION: PART 1: ASSIGNMENT

1 2

1. Briefly present your selected company (name, industry, nationality, location, size,

activities, products…) (Max 200 words). (0.5 mark)

Answer:

I have chosen to use the Coca-Cola Company as the ideal example of a global company

to complete the environmental scanning and strategy formulation for assignment week one and

probably the preceding assignments in the coming weeks. Coca-Cola Company has an estimated

2,800 products that are readily available in over 200 countries across the globe and is the largest

manufacturer of as well as a distributor of soft drinks. Headquartered in Atlanta, Georgia in the

United States of America, the company boasts of estimated assets of US$83.21 billion as in the

year 2019 in regards to assets. One of the fundamental elements that have kept the company

flourishing for a long time is their awareness of external forces that affects the company’s

operations in either positive or any negative way.

2. Determine the opportunities, threats, strengths, and weaknesses of your selected

company by completing the SWOT matrix in the answer sheet. (1 mark)

Opportunities

Threats

Coca-Cola Company has more than a few

opportunities for growth when it comes to

the company’s competitiveness and

opportunity to expand. For example; the

first opportunity is diversification in the

One of the fundamental threats to the

Coca-Cola Company is raw materials.

According to the company’s analysis,

water has been cited as one of the major

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Running Head: ENVIRONMENTAL SCANNING & STRATEGY FORMULATION: PART 1: ASSIGNMENT 1 1 Environmental scanning & strategy formulation: Part 1: Assignment 1 Institutional Affiliation Name ENVIRONMENTAL SCANNING & STRATEGY FORMULATION: PART 1: ASSIGNMENT 1 2 1. Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). (0.5 mark) Answer: I have chosen to use the Coca-Cola Company as the ideal example of a global company to complete the environmental scanning and strategy formulation for assignment week one and probably the preceding assignments in the coming weeks. Coca-Cola Company has an estimated 2,800 products that are readily available in over 200 countries across the globe and is the largest manufacturer of as well as a distributor of soft drinks. Headquartered in Atlanta, Georgia in the United States of America, the company boasts of estimated assets of US$83.21 billion as in the year 2019 in regards to assets. One of the fundamental elements that have kept the company flourishing for a long time is their awareness of external forces that affects the company’s operations in either positive or any negative way. 2. Determine the opportunities, threats, strengths, and weaknesses of your selected company by completing the SWOT matrix in the answer sheet. (1 mark) Opportunities Coca-Cola Company has more than a few Threats One of the fundamental threats to the opportunities for growth when it comes to ...
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