Running head: INNOVATION AND CREATIVITY Innovation and Creativity Student’s Name Institutional Affiliations INNOVATION AND CREATIVITY 2 Bernhard Schroeder, in his book, observes that innovation and creativity are critical determinants of competitiveness of business organizations in the current market. Multinational corporations like Google and IBM have dominated the global technology market because of upholding innovation and creativity. Creativity and innovation have enabled business organizations to increase the quality of their goods and services to increase consumer satisfaction. Business organizations using this strategy have effectively created huge customer bases hence allowing them to earn higher revenues than their competitors. Competitiveness is also experienced in the job market, considering that individuals are hired based on the level of their creativity and innovation. Business organization focus on nurturing innovation and creativity in their workplaces to address complex problems of the highly dynamic globalized market effectively In his first important point, Schroeder observes that people and organizations differ in terms of the level of innovation and creativity. The difference is associated with the expandable nature of these skills. He notes that although people are naturally creative, learning can boost their creativity skills. The level of creativity in individuals, therefore, depends on the amount of effort employed in its development. Schroeder ...
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