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Strategic Analysis Of Fitbit Inc.

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Business
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Grand Canyon University
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Running Head: STRATEGIC ANALYSIS FITBIT INC. 1
Strategic Analysis Fitbit Inc
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STRATEGIC ANALYSIS FITBIT INC. 2
Table of Contents
Introduction ................................................................................................................................................... 3
Company internal Analysis ....................................................................................................................... 3
History and Overview of Fitbit Inc ............................................................................................................... 3
Internal Situation Analysis ............................................................................................................................ 4
Capabilities and Resources Analysis ........................................................................................................ 4
Description of products offerings ............................................................................................................. 5
Value Chain Analysis of Fitbit Charge 3 ...................................................................................................... 5
Overview of competitive strategy for Fitbit Charge 3 .................................................................................. 6
STEEP ANALYSIS ...................................................................................................................................... 6
Competitive Environment ......................................................................................................................... 8
Situational Diagnostics & Recommended Strategic Action(S) .................................................................... 9
Fitbit Inc. SWOT Analysis ..................................................................................................................... 10
Strengths ................................................................................................................................................. 10
Weaknesses ............................................................................................................................................. 11
Opportunities........................................................................................................................................... 11
Threats .................................................................................................................................................... 11
SWOT Matrix ............................................................................................................................................. 12
BCG Matrix ................................................................................................................................................ 13
Ration analysis ............................................................................................................................................ 14
Strategic Recommendation and conclusion ................................................................................................ 15

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Running Head: STRATEGIC ANALYSIS FITBIT INC. Strategic Analysis Fitbit Inc Name Instructor Institutional Affiliation Date 1 STRATEGIC ANALYSIS FITBIT INC. 2 Table of Contents Introduction ................................................................................................................................................... 3 Company internal Analysis ....................................................................................................................... 3 History and Overview of Fitbit Inc ............................................................................................................... 3 Internal Situation Analysis ............................................................................................................................ 4 Capabilities and Resources Analysis ........................................................................................................ 4 Description of products offerings ............................................................................................................. 5 Value Chain Analysis of Fitbit Charge 3 ...................................................................................................... 5 Overview of competitive strategy for Fitbit Charge 3 .................................................................................. 6 STEEP ANALYSIS ..................................................................................................................... ...
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