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Saudi Arabian Company.edited

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SAUDI ARABIAN INDUSTRIAL COMPANY 1
Saudi Arabian Company
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Institution

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SAUDI ARABIAN INDUSTRIAL COMPANY 2
Saudi Arabian Company
The Saudi Arabian Industrial investment company (DUSSUR) is one of the government
companies that was established by its CEO Dr. Raed Al Rayes in 2014. Its main aim was to fuel
the industrial developments in Saudi, by creating profitable investments that can lead to a healthy
increased competition within the sectors. Another main target of "Dussur" is creating a
partnership that will help in the country's economic growth (Soufi, & Mayer, 1991).
What variables need to be considered while developing a list of potential countries?
For the "Dussur" company to develop a list of potential countries, it needs to consider a number
of aspects. One, material culture includes goods that are highly consumed in a population mostly
technological goods such as electricity and telephone. Second, the company should consider
cultural preferences since different people have different tastes and preferences therefore, the
cultural differences play a role to determine whether products are appropriate for a market or not.
A company may also consider the languages spoken or used in a particular country for effective
communication during branding of name, marketing, and advertising to enhance a good business
relationship. The typical education level in a country can imply the type and quality of services
to be provided to the consumers. The religion of a country is a factor that affects aspects such as
dress code, holiday activities and beverage consumptions (Aaby, & Slater, 1989).
Four steps a firm should take when it is considering going global
For a company to capture the overseas market, to gain additional customers, there are aspects
considered to carry out before doing the major step. Culture determines if the business will work
out or not. A product chosen for the market should meet almost all the desires of the consumers
in the local market. It should be considered important to know how to carry out business in the

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SAUDI ARABIAN INDUSTRIAL COMPANY Saudi Arabian Company Name Institution 1 SAUDI ARABIAN INDUSTRIAL COMPANY 2 Saudi Arabian Company The Saudi Arabian Industrial investment company (DUSSUR) is one of the government companies that was established by its CEO Dr. Raed Al Rayes in 2014. Its main aim was to fuel the industrial developments in Saudi, by creating profitable investments that can lead to a healthy increased competition within the sectors. Another main target of "Dussur" is creating a partnership that will help in the country's economic growth (Soufi, & Mayer, 1991). What variables need to be considered while developing a list of potential countries? For the "Dussur" company to develop a list of potential countries, it needs to consider a number of aspects. One, material culture includes goods that are highly consumed in a population mostly technological goods such as electricity and telephone. Second, the company should consider cultural preferences since different people have different tastes and preferences therefore, the cultural differences play a role to determine whether products are appropriate for a market or not. A company may also consider the languages spoken or used in a particular country for effective communication during branding of name, marketing, and advertising to enhance a good business relationship. The typical education level in a country can imply the type and quality of services to be provided to the consumers. The religion of a country is ...
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