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Bmgt 496 business ethics week 6 discussion

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Do you find any of these particular practices to be ethically questionable? What are those
practices?
The mining of personal of personal data to frame marketing strategies, in my opinion, has gone a
bit too far. Everything you do online, every keystroke is tracked and algorithms decide how best
to target you. While some in the industry, and even some consumers, will say that this
technology is useful in providing access to the products and services that the individual consume
actually want (New York Times, 2020).
Your information online is in many cases, up for sale to the highest bidder. There is a great deal
of money to be made in providing personal information online to commercial businesses.
Why do you think these practices are unethical using one of the ethical theories in your
toolkit?
Although individuals understand, to some extent, that their personal information is being sold to
advertisers. It is clearly written in the terms of service that no one actually reads. The disclaimers
themselves present an ethical red flag. Many pages of overwritten legal jargon which most
people don’t even read, or understand. I feel that if people truly understood the extent to which
these websites “own” your information, they may be more hesitant to actually sign up for them.
If I had to attach one ethical theory which these practices violates it would be utilitarianism. The
goal of this would be to provide the most good for the most people. However, regardless of the
“benefits” advertisers will espouse to the consumers, it only serves to find more customers for
those advertisers (UMGC, n.d., ch 4)
.
Are you surprised or alarmed that so much of your personal data is available in this
ecosystem?
It really doesn’t surprise me how much of my information is available online. Even the simplest
of social media sites requires some critical information prior to sign up. Additionally, what you
do, what you search for, your purchase history…it is all tracked and fed into the various
algorithms to determine the best product placement for you (McNamee, 2019).
Privacy is a big concern for us all and we should all do our best to limit the minable data
available to these companies online.
Do you think the system ought to be changed to eliminate these practices and, if so, what
changes would you suggest?
I would argue that the simplest thing that could be done to at least raise awareness would be to
simplify the various terms of service that these platforms use. They need to be significantly
shorter, clearer in the language, and privacy terms should be at the forefront. Individual users
should know within the first 2-3 minutes of reading these documents to what extent their data is
shared.
Gilbert, J. (2016). Ethics for Managers: Philosophical Foundations and Business Realities (2nd
ed.). Routledge.
McNamee, R. (2019). A brief history of how your privacy was stolen. Retrieved from:
https://www-proquest.com.ezproxy.umgc.edu/docview/2233877088?accountid=14580

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Do you find any of these particular practices to be ethically questionable? What are those practices? The mining of personal of personal data to frame marketing strategies, in my opinion, has gone a bit too far. Everything you do online, every keystroke is tracked and algorithms decide how best to target you. While some in the industry, and even some consumers, will say that this technology is useful in providing access to the products and services that the individual consume actually want (New York Times, 2020). Your information online is in many cases, up for sale to the highest bidder. Ther ...
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