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BUS 620 WEEK 6 ASSIGNMENT ( Final Paper )

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MBA on site vs. Online Education
Bus 620: Managerial Marketing
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Introduction
No matter how you obtain a Masters degree the possibilities are endless to how it can benefit
you in the job market. The online option versus the on site option both have there pros and cons.
The MBA online versus the traditional MBA markets need to both have a market plan,
advertising, macro-environment analysis, market segments, and space and place of market to be
successful in their market.
Marketing Plan
The first steps in a marketing plan know what your vision or goal is going to be. In a hard
market of selling funeral packages you would have to try to set out on a vision of knowing your
product is not one people want but have to have and want to go as smoothly as possible during
the process. According to our text, “the market consists of individuals and organizations that are
interested and willing to buy a particular product to obtain benefits that will satisfy a specific
need or want, and who have the resources such as the time or money to engage in such
transactions (Mullins et. Al , 2008)”. Another step that can help set objectives is to perform an
S.W.O.T. analysis, where you identify the strengths, weaknesses, opportunities, and threats
facing your business. By conducting such an analysis, you should identify the key insights and
strategic plans that will drive your business over the next one-to-five years (Dahl 2010) The
online MBA will offer the technology and fast pace people crave and the traditional MBA
program provides a name of a school that people know and trust also provides the hands on
school some students want and need.
Advertising
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MBA on site vs. Online Education Bus 620: Managerial Marketing Introduction No matter how you obtain a Master's degree the possibilities are endless to how it can benefit you in the job market. The online option versus the on site option both have there pros and cons. The MBA online versus the traditional MBA markets need to both have a market plan, advertising, macro-environment analysis, market segments, and space and place of market to be successful in their market. Marketing Plan The first steps in a marketing plan know what your vision or goal is going to be. In a hard market of selling funeral packages you would have to try to set out on a vision of knowing your product is not one people want but have to have and want to go as smoothly as possible during the process. According to our text, "the market consists of individuals and organizations that are interested and willing to buy a particular product to obtain benefits that will satisfy a specific need or want, and who have the resources such as the time or money to engage in such transactions (Mullins et. Al , 2008)". Another step that can help set objectives is to perform an S.W.O.T. analysis, where you identify the strengths, weaknesses, opportunities, and threats facing your business. By conducting such an analysis, you should identify the key insights and strategic plans that will drive your business over the next one-to-five years (Dahl 2010) The online MBA will offer the tech ...
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