Internal and external environmental analysis for your proposed business

timer Asked: Oct 4th, 2013

Question Description

Conduct an internal and external environmental analysis for your proposed business.

Part 1. Create a SWOTT table for your proposed business. Your environmental analysis should take into account all of the following factors.  Therefore your SWOTT table should include 8 external and 11 internal forces. Think of something for all of them....even Global.  You may not intent for your business to go global...but I bet there are some global forces that may need to be aware of. 

External forces and trends considerations: (Opportunities and Threats and Trends)

·Legal and regulatory







·Competitive analysis

oInternal forces and trends considerations: (Strengths and Weaknesses)



·Processes and systems



·Strategic capabilities




·Intellectual property


Part 2. Write a 1,400- to 1,750-word synopsis  a synopsis in which you analyze at least 7 of the forces and trends list below. identify the forces and trends that are strengths, weaknesses, opportunities, threats, and trends. Be sure to identify your trend as an opportunity or threat. Your analysis must include the following:

oInclude economic as well as legal and regulatory forces and trends.

oCritique how well the organization adapts to change.

oAnalyze the supply chain operations of the organization.

oIdentify issues and/or opportunities:

·Identify the major issues and/or opportunities that the company faces based on your analysis above.

***** The words in your SWOTT table do NOT count toward the total word count.

Format your paper according to APA guidelines.

*** TIP - Keep in mind that Strengths and Weaknesses are internal forces...and Opportunities, Threats, and Trends are external forces. Consider how these affect YOUR company that you are creating for this class. I recommend that you create a table within your document (not a separate spreadsheet).

I will send  the example of a SWOTT table that was provided. The cells that are highlighted with color are the ones you should complete for that specific factor (S&W = internal OTT = external). Feel free to use this as your table...or create your own if you would prefer. 

Be sure to carefully read all the requirements for this assignment...there are a few that are often missed. 

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