Disscussion

fcnex512
timer Asked: Feb 27th, 2019

Question Description

Jazz music, as well as well as other creative music genres that require highly trained virtuoso musicians such as “Classical “ music, represent a very small percentage of the total recorded Music Sales and concert attendance numbers. As you have learned, Jazz is a music that requires highly skilled musicians who are not only some of the best in the world at playing their particular instrument, they also are highly trained and skilled in the art of Improvisation, with the ability to hear, and create with other highly skilled improvisers at an astonishing level. This is one of the reasons why Jazz audiences really love to listen to Jazz music, because they appreciate the amazing musicianship and skill on display in recordings and concerts.

Your Discussion topic for the Day 1 Post is to:

  1. present your opinion about WHY Jazz music is only listened to and appreciated by a small percentage of listeners.
  2. present 2 suggestions for how today’s Jazz artists could grow their audience.
    1. Include links to examples that support your suggestions:

For Example:

1. an artist’s social media platform(website/youtube/Instagram, etc.. ) that you think is effective (any style of music, but needs to apply to a jazz artist)

2. a marketing/publicity strategy you think would be effective

3. a dissemination strategy for recordings (how recordings are made available to potential audience/consumers.)

On Day 2 you will read all of your Discussion Group members opinions and suggestions and choose 2 suggestions from OTHER group members that you find to be interesting and believe could be good ways for modern Jazz Artists to expand their audience. List the 2 choices, credit the group member who suggested them, and briefly say why you think the 2 suggestions you chose are good ideas.

Criteria for a successful Discussion Grade:

DAY 1 POST

Your opinion about WHY Jazz music is only listened to and appreciated by a small percentage of listeners should have some basis in facts, and you should support your opinion with references to some research you do. Don’t just make up a reason and present it, if you are not sure it is true.

For instance, I could say that “Jazz would be more popular if it wasn’t being performed by “old people”, and not support that opinion with any research. That is an opinion that may have some validity, but I would need to find some research that shows that it REALLY is mostly OLD people that play jazz. . I don’t present any research to support my opinion, so I would NOT get a very good grade for my Discussion opinion. (In reality there are a LOT of young (amazing) jazz musicians trying to work out how to make a living in the new economic model.)

I might also say that “Jazz Artists would have a bigger live audience if they gave away FREE PIZZA at their concerts.” This could be a good idea as well, but it needs to have some proof and facts that support that opinion. As you know, there are a LOT of events on the USF campus that involve FREE PIZZA, so there is probably some information to be found right here on campus that I could use (interview a Campus Activities person..). There are also articles about “how to build your Jazz audience” that can be found in many different musician magazines and online blogs, etc.. You could look at some of these first, to see examples of live concert audience building strategies that have worked and build your opinion/suggestions from that.

DAY 2 POST

List the 2 suggestions from OTHER group members you think are excellent ideas for ways for modern Jazz Artists to expand their audience (you can not use your own suggestions from Day 1)

Credit the group member that presented them.

For example: “FREE PIZZA idea from Jack”

Give a short explanation of why you chose this idea as being a good suggestion.

For example:

“Jack’s idea for FREE PIZZA has a history of success in many different live audience events, especially college aged audiences, as he suggests in his reference to the USF Campus Activities Board member interview. I agree that the addition of FREE PIZZA would help to reach an audience of people that might not otherwise attend a Jazz Concert, and once they are there (for the PIZZA), they might enjoy listening to a style of music they had not heard before.”

Copy of discussion assignment updated Feb 22

Jazz music, as well as well as other creative music genres that require highly trained virtuoso musicians such as “Classical “ music, represent a very small percentage of the total recorded Music Sales and concert attendance numbers. As you have learned, Jazz is a music that requires highly skilled musicians who are not only some of the best in the world at playing their particular instrument, they also are highly trained and skilled in the art of Improvisation, with the ability to hear, and create with other highly skilled improvisers at an astonishing level. This is one of the reasons why Jazz audiences really love to listen to Jazz music, because they appreciate the amazing musicianship and skill on display in recordings and concerts.

Your Discussion topic for the Day 1 Post is to:

  1. Present your opinion about WHY Jazz music is only listened to and appreciated by a small percentage of listeners. (You should research expert opinions on this topic to help develop your opinion.)
  2. Present 2 suggestions for how today’s Jazz artists could grow their audience.
    1. Include links to examples that support your suggestions:

For Example:

  1. an artist’s social media platform (website/youtube/Instagram, etc.. ) that you think is effective (any style of music, but needs to apply to a jazz artist)
  2. a marketing/publicity strategy you think would be effective
  3. a dissemination strategy for recordings (how recordings are made available to potential audience/consumers.)

Again, research some expert opinions on this topic to help you make an informed opinion.

On Day 2 you will read all of your Discussion Group members opinions and suggestions and choose 2 suggestions from OTHER group members that you find to be interesting and believe could be good ways for modern Jazz Artists to expand their audience. List the 2 choices, credit the group member who suggested them, and briefly say why you think the 2 suggestions you chose are good ideas.

Criteria for a successful Discussion Grade:

DAY 1 POST

Your opinion about WHY Jazz music is only listened to and appreciated by a small percentage of listeners should have some basis in facts, and you should support your opinion with references to some research you do. Don’t just make up a reason and present it, if you are not sure it is true.

For instance, I could say that “Jazz would be more popular if it wasn’t being performed by “old people”, and not support that opinion with any research. That is an opinion that may have some validity, but I would need to find some research that shows that it REALLY is mostly OLD people that play jazz. If I don’t present any research to support my opinion, I would NOT get a very good grade for my Discussion opinion. (In reality there are a LOT of young (amazing) jazz musicians trying to work out how to make a living in the new economic model.)

For my suggestion about how to get a bigger audience I might say that “Jazz Artists would have a bigger live audience if they gave away FREE PIZZA at their concerts.” This could be a good idea as well, but it needs to have some proof and facts that support that opinion. As you know, there are a LOT of events on the USF campus that involve FREE PIZZA, so there is probably some information to be found right here on campus that I could use (interview a Campus Activities person..) There are also articles about “how to build your Jazz audience” that can be found in many different musician magazines and online blogs, etc.. You should look at some of these first, to see examples of live concert audience building strategies that have worked and build your opinion/suggestions from that.

DAY 2 POST

List the 2 suggestions from OTHER group members you think are excellent ideas for ways for modern Jazz Artists to expand their audience (you can not use your ownsuggestions from Day 1)

Credit the group member that presented the ideas.

For example: “FREE PIZZA idea from Jack”

Give a short explanation of why you chose this idea as being a good suggestion.

For example:

“Jack’s idea for FREE PIZZA has a history of success in many different live audience events, especially college aged audiences, as he suggests in his reference to the USF Campus Activities Board member interview. I agree that the addition of FREE PIZZA would help to reach an audience of people that might not otherwise attend a Jazz Concert, and once they are there (for the PIZZA), they might enjoy listening to a style of music they had not heard before.”

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