Week 3 - Discussions

Price: $15 USD

Question description

Utilizing the REQUIRED text:

Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th
ed.). Upper Saddle River, NJ: Pearson.


Answer ALL 1 & 2 & 3:


Article Summaries       Attach your Week 2 written assignment or provide a brief summary for each     of the articles you wrote about. Clearly identify which topics you chose     and discuss how the topics relate to consumer behavior and     marketing.     Attitude Formation and Change: “Dueling Brands”         Based on your personal preference for personal computing operating system     (Mac or PC) view the respective ad (links provided below) that is     attempting to alter the attitude of the product you prefer.      'Get a Mac' ad campaign     'I am a PC'  ad campaign

  2. How does the advertisement attempt to change your
          attitude of the other product?
  3. How does the advertisement attempt to change your
          attitude of your preferred product? 
  4. Using the “Tricomponent Theory of Attitude”, analyze
          the ad for its cognitive, affective, and conative components.
  5. What, if anything, could the competing brand do to
          better influence you to switch to the other platform?
  6. Make sure to reference at least two strategies of
          attitude change described in the text.

Consumer Learning           Think about the last time you purchased the products listed below. Select     two of the items and decide which model(s) of consumer learning theory     (behavioral learning, cognitive learning, and passive learning) affected     your decision to buy. It is possible that one or more learning theories     affected your decision to buy.          Which of the following best explains your experience in your consumption     behavior?
  1. Laptop
  3. Smartphone
  5. Jeans at a department store
  7. Box of cereal

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