Research the current customer base

Business & Finance

Question description

Target Market Paper

Use your Learning Team’s company, product or service identified in Week 2 for the topic of your paper.(Chick-fil-A)

Write a 1,050- to 1,400-word paper in which you research the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service.

Identify the ideal target market for your Learning Team’s selected product or service. In your paper, include the following:

· Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.

· Include the total marketing budget. This is when the cost of acquisition is not greater than 10% of the product retail price or one month of an annual service.

· Estimate the size of the market and estimated penetration percentage.

· Provide justification for your answers.

Tutor Answer

(Top Tutor) Daniel C.
School: UCLA
Studypool has helped 1,244,100 students
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1831 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors