Statistics

FratBro23
Category:
Statistics
Price: $20 USD

Question description

You have the following information:

Campaign 1 Response Rates (%)

Campaign 2 Response Rates (%)

Mailing A

1.4

1.2

Mailing B

0.9

0.5

Mailing C

0.4

1.0

Mailing D

5.3

0.7

Mailing E

1.1

0.6

In a Microsoft Word document, respond to the following:

  • Compute the measures of central tendency and dispersion for Campaign 1 and Campaign 2.
  • When describing the average response rate for each campaign, identify which measure of central tendency you would use and why.
  • Compare the variability in the response rates of the two campaigns. As a decision maker, what conclusions would you draw on the basis of that comparison?
  • Identify which of the two campaigns delivered better results in terms of response rates and why.
  • Identify the questions you would ask regarding the above-detailed response rates.

Tutor Answer

(Top Tutor) Daniel C.
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School: Cornell University
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