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The Marketing Plan.edited
The da Vinci robot uses the direct-to-consumer social media tool to promote the medical device. The website intends to giv ...
The Marketing Plan.edited
The da Vinci robot uses the direct-to-consumer social media tool to promote the medical device. The website intends to give information to the ...
Role of Government Friendship and Religion Discussion
Friendship and religion seem to be compatible. Discuss how these
concepts apply to modern society while still upholding ...
Role of Government Friendship and Religion Discussion
Friendship and religion seem to be compatible. Discuss how these
concepts apply to modern society while still upholding the idea of the
separation of church and state. Provide at least one example to support
your position.You are required to make at least one post that responds to your
classmates’ posts. In your reply, you need to address specific points
made by your classmate(s) within their post and ask a follow up question
to promote more thought and discussion on the topic.Your discussion posts should be reflective, thoughtful, meaningful, and free of spelling and grammar errors.
3 pages
Antigone
The primary idea of the play includes pride love and fate. The family of Oedipus was confronted by fate at the beginning o ...
Antigone
The primary idea of the play includes pride love and fate. The family of Oedipus was confronted by fate at the beginning of the play. Fate is likewise ...
Ethics and Humanites
M1A1: Creativity Essay Humans seem to have a genius for conceiving new ideas and inventing new things. Throughout history, ...
Ethics and Humanites
M1A1: Creativity Essay Humans seem to have a genius for conceiving new ideas and inventing new things. Throughout history, this creative spirit has resulted in solutions for a variety of human problems and expressions of a spectrum of human experiences. The collection of visual arts, music, literature, and other related types of human expression known as the humanities can be seen as a primary way by which we express our creativity.But creativity can be either encouraged, resulting in cultural and technical progress, or discouraged, resulting in individual and cultural stagnation. As in other key eras in human history, it is essential in our own time that the creative human genius be nurtured so that the problems we are facing may be dealt with effectively and exciting new possibilities may be realized.•In Chapter 1 of the textbook, review the story of Sam on pp. 1–2. Once done, visit YouTube.com and view the following videos.Sir Ken Robinson—Defining Creativity. (Links to an external site.)Links to an external site. [Video file][4 min 42 sec] YouTube website. Retrieved from Sir Ken Robinson: Do schools kill creativity?(Links to an external site.)Links to an external site. [Video file][20 min 03 sec] YouTube website. Retrieved from Carefully analyze the main points of each video and write a 2-page essay on the importance of encouraging human creativity. Be sure to cover the following topics:The definition of creativityThe conditions which foster creativityThe conditions in current society which discourage creativityHow circumstances can be changed to encourage creativityThe different perspective on life which a creative broadening of the mind can produceBe sure to include a convincing, inclusive conclusion at the end of your essay and a bibliography of at least two sources that you used to prepare your essay, one of which may be the class text. Do not use and cite Wikipedia as a source. Instead, visit the Excelsior College Library to learn about academic sources. The page on Evaluating Information Evaluating Information (Links to an external site.)Links to an external site. includes helpful sections on "Print vs. Web Resources," Evaluation Criteria," Evaluation Scenarios," and "Media Literacy."Write a 500-750 word essay. Follow APA style, using the Excelsior College Library resources on learning to use APA Style. Excelsior College Library resources on learning to use APA Style (Links to an external site.)Links to an external site.2.M1D1: Artcyclopedia and Analysis 6 6 unread replies. 6 6 replies.An important aspect of studying the humanities is knowing where great works of art can be found and how they can be analyzed and appreciated. Beyond looking in the cultural events section of the local newspaper, or stumbling across an exhibit at the mall, thousands of great works of art can be accessed on the Internet. This assignment will introduce you to the wonderful array of opportunities to participate in the humanities online. It will also get you started in the lifelong process of developing an informed appreciation for art. Access the Artcyclopedia Web site: Artcyclopedia (Links to an external site.)Links to an external site.. At the top of the homepage, you will see a box in which you can search for artists by name. Enter a search for the seventeenth century Spanish painter, Diego Velazquez. On his page, you will see that his work is displayed in a variety of museums and exhibitions. Select the Prado Museum in Madrid, click on English in the right hand corner, and then type "Velazquez" in the search bar. In this collection, choose any of the Spanish royal portraits painted by the artist—for example, Felipe III, Felipe IV, Prince Baltasar Carlos, Queen Isabel de Bourbon, or Queen Margarita of Austria. How does the work you chose highlight elements of Baroque style? You may also discuss your own personal reaction to the artwork as well.This is your task. Evaluate the painting you select using Goethe’s three questions for critiquing art:What is the artist trying to say?Does he or she succeed?Was the artwork worth the effort?It will be helpful to review the final paragraph of Chapter 1, under the heading Communication. Submit your 250-500 word critique to a thread in the Module 1 Discussion Board. Once you have submitted your post, you should read a minimum of two critiques posted by your fellow students. Respond to your peers by critically reading their submissions and addressing the following issues:How thorough were your peers’ answers to Goethe’s three questions?How is your own critique different from your peers?What are your opinions on the pieces your peers chose to critique?3 M1D1: The Sacred and the Profane6 6 unread replies. 6 6 replies.INTRODUCTIONVirtue ethicists Socrates and Hannah Arendt contend that we achieve moral behavior by reflectively thinking about our beliefs and actions, and not simply conforming with the crowd mentality. In “Flatulence and Philosophy: A Lot of Hot Air, or the Corruption of Youth?” William Young proposes that the television comedy South Parkoffers us the same opportunity:Through its different characters, and even in its apparently mindless vulgarity, South Parkshows the need for engaging in dialogue, and thinking from others’ perspectives, in order to pursue wisdom, examine life, and make it worth living (p. 5).This activity aligns with module outcome 3.DISCUSSION QUESTIONPrepare for your discussion by studying the William Young and Sean McAleer articles and listening to one episode, compilation, or clip of The Office. Then respond to the following:To what extent might you concur with William Young that vulgar comedies such as South Park, or even The Simpsons, encourage such a deep reflection on ethics and ultimately encourage virtuous behavior? Is this the type of reflection that Arendt and Socrates intended? Please explain.To what extent is author Sean McAleer right when he proclaims, “The Officehas much to teach us about Aristotle’s ethics, for its major male characters illustrate the structure of a character virtue as a mean between extremes” (162)? Reference your chosen episode of The Office (the British version) and offer examples4 M1D2: Cognitive Dissonance and our Evil Lives?3 3 unread replies. 3 3 replies.INTRODUCTIONEthical relativists hold that our values are relative to our culture and there is essentially no objective right and wrong. Another form of ethical relativism is cultural ethical relativism in which society shapes the ethical values and provides the foundation for moral judgments. Cultural ethical relativism explains why ethical viewpoints differ from society to society and that neither is considered correct or incorrect. This activity aligns with module outcome 4.DISCUSSION QUESTIONPrepare for this discussion by completing your readings and viewings. Then respond to the following:Comedian Louis C.K. is skillful in capturing the cognitive dissonance we experience between our moral beliefs and our actual moral behavior. To what extent is Louis C.K. right that our lives are evil? How might appreciating the work of a morally compromised artist like Louis CK himself create cognitive dissonance? Is it possible to separate the work from the artist? Is it necessary?What are the three most important virtues by which you live? Identify any comedian or any form of comic medium that represents these virtues and describe the representation. Please include a link to a clip (or article) that best illustrates your point.5.M2A1: Critical Analysis Project An important skill in appreciating pictorial art is the ability to analyze various types of pictures critically. This exercise will help you develop and sharpen this skill.Examine the Outline and Critical Analysis sample shown at the conclusion of Chapter 2. Access the Artcyclopedia website (Artcyclopedia (Links to an external site.)Links to an external site.) and search for one of the following works of art by typing in the artist’s name and then selecting the site where the picture is displayed:Rosa Bonheur: The Horse Fair (National Gallery, London)Caspar David Friedrich: The Wanderer Above the Sea of Fog (Web Museum)Joseph Wright (of Derby): An Experiment on a Bird in the Air Pump (National Gallery, London)Nicholas Poussin: The Holy Family on the Steps(Cleveland Museum of Art)Using the textbook example as a guide, write a two-page outline and critical analysis of the piece of art you select. Be sure to include the following headings as part of your paper:Subject Matter and Medium: List the artist, title, date, stylistic movement, medium (the materials the piece is made from), and a general background and description.Composition: Analyze lines, shapes, color schemes, focal areas (perhaps indicated by chiaroscuro), balance, and perspective. Consider the intended purpose of these things in the composition.Artists’ purpose or message: Though this is not included in the textbook example, you should conclude with what you believe was the artists’ purpose or message, whether he or she succeeded in communicating it, and your reaction to the work as a whole.Be sure to include a convincing, inclusive conclusion at the end of your critical analysis and a bibliography of at least two sources that you used to prepare your analysis, one of which may be Artcyclopedia.com. Do not use and cite Wikipedia. Instead, visit the Excelsior College Library to learn about academic sources. The page on Evaluating Information Evaluating Information (Links to an external site.)Links to an external site.includes helpful sections on "Print vs. Web Resources," Evaluation Criteria," Evaluation Scenarios," and "Media Literacy." Write a 500-750 word critical analysis. Follow APA style, using the Excelsior College Library resources on learning to use APA Style. Excelsior College Library resources on learning to use APA Style (Links to an external site.)Links to an external site.6.M2D1: Comparison of Pictorial Styles No unread replies. No replies.Understanding and distinguishing between artistic styles and movements is an important component of art appreciation. A little basic training will enable you to begin to distinguish between an artistic masterpiece and pictorial art of a more mediocre quality. Further training and practice will help you to compare fine art composed in a particular era and region of the world with equally outstanding pictorial art from a different time and place. This exercise will help you develop the ability to identify major artistic styles and contrast them with one another.From the following list of stylistic movements in the pictorial arts, choose two movements to research and compare: Abstract Expressionism, Baroque, Cubism, Expressionism, Impressionism, Neoclassicism, Pop Art, Post-Impressionism, Realism, Rococo, Romanticism, Surrealism. Please use specific artworks to help illustrate and support your points for the two movements being compared.To research the two movements you select, a good resource is Artcyclopedia.com. You may also want to gather information from other reputable sources, such as The Web Gallery of Art, accessible by clicking http://www.wga.hu (Links to an external site.)Links to an external site.. In your research, find the origins, basic characteristics, development, and significant artists of each movement. It will be helpful to use specific art works to help support and illustrate your points about the movement.Post your findings and critique to the Module 2 Discussion Board in a 250-500 word post and include images of the specific art pieces in your post as well. Once you have submitted your post, you should read a minimum of two critiques posted by your fellow students. Read postings from your peers who have not posted on the same movement of yourself:After reading posts on other movements, what interested or surprised you about the movements? What are your own interpretations on the specific pieces your peers chose to critique?7.M2A1: Mini EssayThis assignment gives you the opportunity to explore ethical perspectives in film. In 500-600 words, please consider the three primary ethical schools we have explored in the class: virtue ethics, teleological, and deontological ethics. Choose a film, and then identify the primary school of thought that is best reflected in the film. This activity aligns with module outcomes 1, 3 and 5.CONTENT REQUIREMENTS:Specifically refer to at least two scenes in the film as evidence for the school of thought that is best reflected in the film.Quote dialogue from the film and provide some context for the scenes you’re discussing and analyzing.Remember to discuss why the other two schools may not strictly apply to the film. Or perhaps you can argue that the two other schools are present in some of the decisions or actions of some minor characters, but they do not necessarily dominate the film.Speculate as to why a specific ethical school dominates this film. Does the topic lend itself to the particular ethical view? Does the setting or historical period of the film lend itself to a certain ethical view? Has the director stated or implied what was ethically important when he or she made the film?Read and quote from 2 movie reviews and your readings to help clarify or support any of your ideas.WRITING REQUIREMENTS:Develop an interesting introduction which includes an evident thesis.Logically organize your ideas, ensuring that there are transitions between each paragraph.Use proper grammar and syntaxUse detail, dialogue, and description to support your ideas.Use direct quotations from the movie review and your readings, using APA citation styleThis course uses the American Psychological Association (APA) format for scholarly writing. References and citations must adhere to the proper format for all written work presented including essays, discussion postings, and essay exams. Online tips for using APA style may be found at the Perdue Online Writing Lab (Links to an external site.)Links to an external site..To assist you in your research, the library has the following tutorials and links for you to use:Getting Started with Your Research (Links to an external site.)Links to an external site.Frequently Asked Questions (Links to an external site.)Links to an external site.8.M2D1: Invincible VillainsNo unread replies. No replies.INTRODUCTIONThe question of whether or not Batman should kill the Joker is one of many modern versions of an age-old philosophical problem. Philosopher Philippa Foot best characterizes this classic, moral dilemma, a choice between what is right versus what produces good results, in her formulation of the Trolley Problem. This activity aligns with module outcome 5.DISCUSSION QUESTIONPrepare for your discussion by completing your readings and viewings. Then respond to the following:Do you think Batman should kill the Joker? Should the controller switch the trolley to another track? Are these questions one and the same? Identify the moral implications of such actions, employing both Kantian and utilitarian theories.Reflecting on your own life, describe a real-life scenario where you had to make an ethical decision, choosing between deontological and teleological options. Do you see any connections between Batman’s decisions and your own scenario? What could you learn from Batman’s actions in your life?9M2D2: Popcorn and PrinciplesNo unread replies. No replies.INTRODUCTIONKant’s concept of the categorical imperative is a moral obligation to guide us toward what we ought to do, regardless the circumstances. Kant has us test our actions by asking of ourselves: “What if everyone did it?” This activity aligns with module outcome 4.DISCUSSION QUESTIONPrepare for this discussion by completing your readings and viewings. Then respond to the following:Identify a film that best reflects at least three of your own categorical imperatives. Be specific about how the film demonstrates your beliefs. Why is it important for you and others in your life to adhere to those categorical imperatives you listed? Why is it important in the film that those imperatives were followed? Include a clip, if you can.Please share with your classmates the film you chose for your Module 2 Mini Essay. Speculate how the film may or may not align with your own preferred ethical stance or theory.M3A1 Critical Analysis Project: Sculpture. Beyond the actual techniques and methods behind creating a sculpture is the understanding of the artist’s purpose and an overall appreciation of the work itself. This activity will enable you to evaluate a piece of sculpture as a work of art and see its contribution to the human experience.From the following choices, select one sculpture. Evaluate the sculpture using the critical analysis example at the conclusion of Chapter 3 as a guide. You will need to do some research on the piece you choose in order to give the historical background, artist (if known), context, technique, etc.You will also want to refer to Chapter 3 and the accompanying PowerPoint for the technical terms and concepts necessary in the analysis. Be sure to include all points of the outline (minimum one full page in length). Choose one of the following for this assignment:Pieta (Links to an external site.)Links to an external site. by Michelangelo BuonarrotiContext of Pieta, Rome: StPeter Basilica light streams (Links to an external site.)Links to an external site.(Links to an external site.)Links to an external site.Trajan addressing his troops (Links to an external site.)Links to an external site. (Aldocutio) by Apollodorus of Damascus:Context of Trajan’s Column (Links to an external site.)Links to an external site., RomeThe Spoils of Jerusalem(Links to an external site.)Links to an external site. (from Arch of Titus)Context of Arch of Titus(Links to an external site.)Links to an external site., RomeTerracotta soldier: Soldier Horse (Links to an external site.)Links to an external site.Context of soldier, Lintong District, Xi’an, China: 1 terracotta army 2011(Links to an external site.)Links to an external site.Click here to see the sculptures before you visit the web pages. Be sure to include a convincing, inclusive conclusion at the end of your critical analysis and a bibliography of at least two sources that you used to prepare your analysis, one of which may be the class text. Do not use and cite Wikipedia. Instead, visit the Excelsior College Library to learn about academic sources. The page on Evaluating Information Evaluating Information (Links to an external site.)Links to an external site. includes helpful sections on "Print vs. Web Resources," Evaluation Criteria," Evaluation Scenarios," and "Media Literacy."Write a 500-750 word critical analysis. Follow APA style, using the Excelsior College Library resources on learning to use APA Style. Excelsior College Library resources on learning to use APA Style (Links to an external site.)Links to an external site.M3D1: Explaining Types of SculptureShort of the actual experience of sculpting a work of art yourself, the best method for learning the techniques of sculpture is to explain them to someone else. In this activity, you will be building on your reading in Chapter 3 and the study of the accompanying PowerPoint by watching sculptors at work in various You Tube videos. From this, you will then be able to explain a particular type of sculpture to your fellow students. From the following links, choose one of the following types of sculpture: subtractive, constructive, substitutionary, or manipulative. SubtractiveMarble face (Links to an external site.)Links to an external site. [Video file][5 min 55 sec]Wood free form (Links to an external site.)Links to an external site. [Video file][7 min 27 sec]Wood owl (chainsaw)(Links to an external site.)Links to an external site. [Video file][3 min 26 sec]ConstructiveClay horse
Part 1 (Links to an external site.)Links to an external site.[Video file][15 min 23 sec]Part 2 (Links to an external site.)Links to an external site.[Video file][10 min 46 sec]Clay head (Links to an external site.)Links to an external site. [Video file][5 min 20 sec]Manipulative:Wire horse
Part 1 (Links to an external site.)Links to an external site.[Video file][4 min 06 sec]Part 2 (Links to an external site.)Links to an external site.[Video file][4 min 31 sec]Part 3 (Links to an external site.)Links to an external site.[Video file][4 min 37 sec]Part 4 (Links to an external site.)Links to an external site.[Video file][4 min 48 sec]Wire scorpion
Part 1 (Links to an external site.)Links to an external site.[Video file][7 min 28 sec]Part 2 (Links to an external site.)Links to an external site.[Video file][2 min 37 sec]Part 3 (Links to an external site.)Links to an external site.[Video file][3 min 21 sec]• Pottery tea set (Links to an external site.)Links to an external site. [Video file][4 min 34 sec]• Pottery bamboo vase (Links to an external site.)Links to an external site. [Video file][18 min 05 sec]Substitutionary:Bronze casting Buddha(Links to an external site.)Links to an external site. [Video file][10 min 19 sec]Bronze axe head (Links to an external site.)Links to an external site. [Video file][2 min 50 sec]Using the links provided, watch the videos for the type of sculpture you selected. You may want to explore other available videos as well. For this discussion activity, assume the role of instructor and teach this basic information of this type of sculpture to your peers. Do the following:Write a one-page (minimum 3 substantial paragraphs) description and explanation of what you learned. Craft the explanation for your hypothetical class of beginners.Remember to point out not only techniques, but also the effects the techniques are intended to produce.Once you have submitted your post, read and critically respond to a minimum of two explanations posted by your fellow students. In your responses, answer the following questions:What did you learn about the type of sculpture, technique, etc.?What was important to learn about the piece, which was not addressed?How did you react to the piece aesthetically? Did the explanation in the post enhance your aesthetic appreciation?M3D1: The Vampire or the Archer?No unread replies. No replies.INTRODUCTIONIn 1949, philosopher Simone de Beauvoir wrote the foundational, philosophical, feminist text, The Second Sex, in which she analyzes the roles of men and women, and determines that gender roles limit our opportunities to be free agents. These roles demote women to an inferior status and encourage women’s propensity toward self-sacrifice. This activity aligns with module outcomes 2 and 4.Today, researchers are still undecided about just how much difference gender makes on ethical decisions and moral reasoning. Some scholars believe that any gender differences are simply a matter of socialization. Some feminists worry that delineating male and female ethics might encourage more gender stereotypes, and lead to the evaluation of one ethical approach as superior to the other.DISCUSSION QUESTIONPrepare for this discussion by completing your readings and viewings. Then respond to the following:Given your readings from the textbook or your own familiarity with these characters, to what extent do you think Bella Swan from Twilight and Katniss Everdeen from The Hunger Games are operating within a feminist ethical framework? Are they free agents?Regardless of your own particular gender, is there anything about the ethicalM3D2: Gonads and GoodnessNo unread replies. No replies.INTRODUCTIONFeminist scholar Carol Gilligan developed a feminist approach to ethics, the ethic of care, with her book In a Different Voice. She, along with other feminists, maintain that the traditional, male identified ethical theory tends to focus on justice and abstract reasoning, whereas women’s approach to ethics often aims at maintaining and nurturing attachment with others. Further, the ethics of care values the role of emotions such as empathy and sensitivity as a means to determine the best ethical course of action. This activity aligns with module outcomes 1 and 4.DISCUSSION QUESTIONPrepare for this discussion by completing your readings and viewings. Then respond to the following:Is caring necessarily a female trait, biologically or socially? To what extent does distinguishing between male and female ethics encourage more gender stereotypes? Can it lead to the evaluation of one ethical approach as superior to the other? Please provide a concrete example.Describe the ethics of care and identify a character in a book, poem or piece of literature who best exemplifies this philosophy.
Trident University Module 3 PepsiCo Strategic Choices Paper
Module 3 - BackgroundSTRATEGIC CHOICESIn Module 3, we will concentrate our efforts on strategic alternatives at the corpor ...
Trident University Module 3 PepsiCo Strategic Choices Paper
Module 3 - BackgroundSTRATEGIC CHOICESIn Module 3, we will concentrate our efforts on strategic alternatives at the corporate, business, and functional levels. Companies follow strategies at each of these levels, as well as at the global level.At the functional level, strategies are short term in nature, and refer to company functions such as marketing, manufacturing, materials management, customer service, and R&D.At the business level, strategies are of medium range. They include the company's market positioning, geographic locations, and distribution channels.At the corporate level, strategies are long term, and include options such as horizontal and vertical integration, diversification, strategic alliances, and mergers and acquisitions (M&A).Click on the link for a presentation on Strategic Choices by Professor Anastasia Luca.COMPETITIVE ADVANTAGEIn this module, we will focus on the strategic options available to companies at the business level. Companies select business strategies to obtain Sustained Competitive Advantage (SCA) against competitors. Read about SCA here:Competitive advantage (2007). Quick MBA. Retrieved on August 29, 2014, from http://www.quickmba.com/strategy/competitive-advantage/SCAs are advantages that cannot be easily copied or imitated by competitors. A few years ago, strategists talked in terms of Porter's generic strategies (basically cost and differentiation). Read about Porter’s generic strategies here:Porter's generic strategies. (2007). Quick MBA. Retrieved on August 29, 2014, from http://www.quickmba.com/strategy/generic.shtmlToday, we have four distinct strategies we use to analyze strategic options, although there are various approaches to achieving these strategies. They are:Cost LeadershipDifferentiationNiche/FocusPreemptive Move (or first-mover advantage)COST LEADERSHIPMost people think of economies of scale when they think of low-cost strategies. McDonald’s and Wal-Mart notwithstanding, high volume is not the only way to achieve low prices. Here are some other approaches to implementing a low-cost strategy:No frills: Southwest Airlines eschewed big airports and cut costs by flying to smaller airports. Competitors such as Delta and American were too heavily invested in the hub business model to change.Product design: Masonite developed an alternative to expensive wood products by using sawdust and woodchips. Telecommunications companies now "bundle" their products, offering cable/satellite TV, high-speed Internet and telephone service for one low price. Hershey's shrank the chocolate bar to keep from raising its low price.Operational economies: Companies can save money by eliminating high costs in the value chain. For example, a company such as Amazon can reduce its costs by reducing the rate of customer returns. Clearly, mass sales or mass production serve to increase economies of scale as the company’s operations become increasingly efficient.Economies of Scale: With higher sales, fixed costs such as R&D, overhead, advertising, and even legal support can be spread over a larger revenue base.Experience: Costs decline at a predictable rate with a firm’s accumulated experience. Such declines are attributed to the learning curve, technological improvements, and product redesign resulting in product and process efficiencies.Here is another way of looking at low-cost strategies:Scilly, M. (2015). Examples of cost leadership and strategy marketing. Small Business Chron. Retrieved from http://smallbusiness.chron.com/examples-cost-leadership-strategy-marketing-12259.htmlDIFFERENTIATION STRATEGIESIf a company positions itself as offering a product or service that is different from its competitors in a way that customers value, it is following a differentiation strategy.A successful differentiation strategy will create customer value that is perceived as such by the customer. Many so-called "new-and-improved" products have fallen flat because the customer simply didn't care. In addition, a successful differentiation strategy will only build Sustained Competitive Advantage to the degree that it is difficult to copy.There are many ways to add value to any aspect of a business through differentiation:Ingredients/components: Healthier, "greener," longer-lasting ingredients/materials (e.g., Maytag appliances, Healthy Choice frozen dinners).Product offering: Better-designed products (new generation products).Combining products: Two is better than one (e.g., Colgate 2 in 1 toothpaste and mouthwash).Added services: Extra services beyond the basic purpose of the product or service (e.g., concierge service with American Express cards).Breadth of Product Line: Extra convenience in dealing with fewer vendors (e.g., Wal-Mart offers one-stop shopping, eliminating the need to go to multiple stores).Channel: Offering items or services through a medium or channel unavailable in that form anywhere else (e.g., eBay offers instant access to hundreds of individuals worldwide, simultaneously or asynchronously).Design: Product or service is unique (e.g., bed-and-breakfasts offer a more ''homey" alternative to standardized hotel rooms).In general, there are two ways to build SCA through differentiation strategies. Most of the methods of adding value mentioned above can be related to either quality or brand recognition.Quality Strategy: In this type of differentiation, a company tries to set its product/service apart on the basis of superior quality. It is probably the most widely used method of attaining Sustained Competitive Advantage. Usually, quality means superior performance, and a premium brand as opposed to discount or economy brands. Such top-of-the-line offerings command a high price tag. However, quality does not always mean expensive. Both Mercedes (expensive) and VW (less expensive) connote high-quality German engineering.Branding: Brands build SCA through customer familiarity, loyalty, and trust. Aspirin is aspirin, but Bayer continues to thrive against low-priced generics due to the power of the brand.Blue Ocean: An Alternative ApproachA combination of low-cost and differentiation strategies has created a buzz in the recent business press. Known as "Blue Ocean" strategy, it is a new idea that challenges the standard classifications of strategy.The following is the official Blue Ocean website. Check out some of the links to view the tools and frameworks for Blue Ocean strategic planning:Kim, W. C. and Mauborgne, R. (2009), What is BOS? Nine key points of Blue Ocean Strategy. Retrieved on August 29, 2014, from http://www.blueoceanstrategy.com/abo/what_is_bos.htmlNICHE/FOCUS STRATEGIESNiche or Focus strategies are really variations of a cost or differentiation (or both) strategy, only concentrating the company's efforts on a single or limited product or market. By focusing its efforts, the firm is able to realize the following advantages:Avoid distraction or dilution: All of the firm’s efforts are directed toward a single end, and competitive pressures are diminished. All company resources and capabilities are matched to the market needs, creating SCA (remember RBV?).Maximize limited resources: When resources are tight, they will go farther and create a greater impact when the target is limited.Circumvent competitors’ resources and capabilities: By operating in a niche market, say, private-label manufacturing, a firm does not have to contend with the big advertising and distribution capacities of the brand names. Competitive pressures are diminished overall as there are likely to be fewer competitors.Establish a unique identity: Offering a narrow product line, or operating in a limited geographic area can confer a certain cachet. In-N-Out Burger, for example, competes successfully with the huge fast food franchises by refusing to offer anything but hamburgers, made with the freshest site-prepared ingredients, in California, Nevada and Arizona only.There are basically three ways a firm can establish a focus strategy. It can concentrate on one of these approaches, or a combination.Focusing the product line: Firms that focus their product line often do so because they possess some expertise and special interest that often translates into technical superiority. These products excite and electrify. Take Bose Corporation, for example. It manufactures a small line of exceedingly high-quality audio products that are based on astonishing technology. If Bose broadened its offerings to all kinds of consumer electronics, it would run the risk of sliding into mediocrity with ho-hum products.Targeting market segments: This is essentially "snob appeal" broadly defined. Gucci handbags target high-end fashionistas, Harley-Davidson targets rebellious non-conformists (at least in their own minds), and Castrol motor oil, which is not even sold in service stations, targets independent male do-it-yourselfers.Limited geographic area: We have already considered In-N-Out Burger, but many other products are conferred a kind of cachet because you cannot get them just anywhere. Other examples include small breweries (e.g., Shiner Beers in Texas), coffee shops (independent and locally owned), or bakeries (Tim Hortons donuts in Canada and the northeast United States).For another take on niche strategies, including some important caveats about potential pitfalls, read:Iansiti, M. and Levien, R. (2004). Strategy for small fish. Harvard Business School Working Knowledge. Retrieved on August 29, 2014, from http://hbswk.hbs.edu/item/4331.htmlPREEMPTIVE STRATEGYBy being the first entrant into a new market or business area, a firm can establish competencies or assets that competitors are not able to copy or develop on their own. The first-mover advantage can create high switching costs for customers, erect high barriers to entrance for competitors, and tie up contracts with suppliers. Thus, a preemptive strategy can confer SCAs both from internal and external sources.Preemptive strategies are usually implemented in one of three ways:Product opportunities: The first product offered in a new market can generate advantages in terms of dominant position that can be hard for competitors to later dislodge or overcome. A company can establish the "standard" for an industry, such as Intel did with microprocessors and Microsoft with operating systems. Of course, firms must continue investment in improvements lest an upstart come up with a "better mousetrap."Production systems: When a firm invents a better or more efficient production system that expands capacity, reduces cost and/or improves quality, they have created SCA.Customer advantages: First movers have an advantage with customers—creating brand loyalty and increasing switching costs. Customers become used to a familiar product or brand and see no reason to switch. Some companies get customers to make long-term commitments—as in long contracts for the latest in iPhone or BlackBerry technology. Banks may vie to get first-mover advantage in online banking because such systems involve substantial switching costs for customers who pay all their bills online. Here is a brief article discussing the first-mover advantage in practice:Liang, T., Czaplewski, A., Klein, G., & Jiang, J. (2009). Leveraging first-mover advantages in internet-based consumer services. Communications of the ACMe, 52(6), 146-148. Retrieved on August 29, 2014 from ProQuest.OPTIONAL READINGAkan, O., Allen, R. S., Helms, M. M., & Spralls, S.A. (2006). Critical tactics for implementing porter's generic strategies. The Journal of Business Strategy, 27(1), 43-53. Retrieved on August 29, 2014 from ProQuest.Ormanidhi, O., & Stringa, O. (2008). Porter's model of generic competitive strategies. Business Economics, 43(3), 55-64. Retrieved from EBSCO – Business Source Complete.Module 3 - CaseSTRATEGIC CHOICESASSIGNMENT OVERVIEWThe Case in this course is an ongoing exercise, meaning that we will continue to review one company over the course of our four modules. In Module 3, we will be conducting a strategic analysis of Pepsico.Specifically, the Module 3 Case requires that you identify the primary business strategy employed by Pepsico. You will also be providing a critical, written analysis evaluating that strategy in the context of the strengths, weaknesses, opportunities, and threats you identified in Module 2.REQUIRED READINGRefer to the required and optional readings related to strategic choices, the theme of Module 3.CASE ASSIGNMENTIn a 6- to 8-page paper, respond to the following:Which of the four generic (Porter) strategies does Pepsico follow, and how do you know?Integrate the strategy you have identified above with the strengths, weaknesses, opportunities, and threats you identified in Module 2 (this exercise should provide you with some specific actions the company should be taking relative to its strengths, weaknesses, opportunities, and threats. These actions are referred to as "strategic choices"). Do Pepsico’s strategic choices align with the firm's generic strategy? If not, what are the specific points of disconnect? Think critically about this step, as no company achieves perfect alignment of its strengths, weaknesses, opportunities, and threats with its chosen strategy. As the MBA, it is your job to uncover the discrepancies and problems.How can Pepsico leverage its strengths and shore up its weaknesses by altering its strategic choices? How can the company take advantage of environmental opportunities and minimize environmental threats by altering its strategic choices? Be specific.Complete the paper by commenting on how your view of Pepsico’s vision and mission has changed or has been reconfirmed by this process of strategic analysis. Would you make any suggestions to revise the company's vision, mission, or values statements, or to any of its goals/objectives?5. Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Pepsico’s consultant. This is a professional document. Follow the format below:Executive summary: This is a synopsis of the main points, conclusions, and recommendations made in the longer report. If you would like a refresher on writing an executive summary, check this website: http://www.csun.edu/~vcecn006/summary.htmlIntroduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.Conclusion: Summarize your paper in light of your thesis statement.ASSIGNMENT EXPECTATIONSYour paper will be evaluated using the grading rubric.Tips and SuggestionsBusiness school case-study assignments are meant to offer practice opportunities for future business people who are earning their MBA degrees. Consider yourself a consultant hired by the company to make these critical assessments. There are no right or wrong answers to the Case question, as long as your position is well defended.Study the theoretical concepts provided in the Background materials section of the module, and identify main strategy concepts.Include a cover page and reference page, in addition to the 6-8 pages of analysis described above.Include section headings as appropriate.Cite and reference all sources, including those that you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for information you have "borrowed" or paraphrased from other sources.Follow Trident Guidelines for Well-Written Papers.Submit your analysis by the end of this module.21 hours agodoneseen21 hours agoModule 3 - SLPSTRATEGIC CHOICESWONDER COMPANY SIMULATION – CVP ANALYSISSimulationIn Module 3, you will use CVP analysis to inform the pricing of your three products.SCENARIO CONTINUATION:You have now completed SLP2, and the date is (once again) reset to January 15, 2017.You turn on the TV. The local television news anchor is talking about events that occurred on January 1, 2013.Your decision-making process will be different this time, as you will be using CVP analysis, a technique with which you recently became familiar.You analyze the results of the decisions you made in SLP2. But this time, you aim to improve your Final Total Score by using the CVP Calculator to help you determine a new and improved strategy.You analyze your SLP2 results using CVP and develop your complete four-year strategy, again taking notes, documenting your reasoning.You finish the report that shows your revised strategy for the next four years.Do not run the simulation yet. Simply turn in your written report.SESSION LONG PROJECTWrite a 6- to 7-page paper, not including cover and reference pages, in which you use the results from SLP2 and CVP analysis to develop a revised strategy.Keys to the AssignmentThe key aspects of this assignment that should be covered and taken into account in preparing your paper include:The revised strategy consists of the Prices, R&D Allocation %, and any product discontinuations for the W1, W2, and W3 tablets for each of the four years: 2013, 2014, 2015, and 2016.You must present a rational justification for this strategy. In other words, you must provide clear and logical support for your proposed strategy using financial analysis and relevant business theories.Use the CVP Calculator and review the PowerPoint that explains CVP and provides some examples.You need to crunch some numbers (CVP Analysis) to help you determine your prices and R&D allocations.Make sure all of your proposed changes are firmly grounded in CVP analysis, on the financial and market data provided to you, and on sound business principles.Present your analysis professionally, making strategic use of tables, charts, and graphs.Time Line Summary:SLP12016: Hired on December 31, 2016.Turned first report in to Sally on January 15, 2017.SLP2Time Warp 1 begins: January 15, 2017. You are warped back to January 1, 2013.You realize you have to make decisions for 2013 – 2016, which you do.December 31, 2016 – You have gone through all four years, and you write your report to summarize how you did.SLP3Despite your efforts in SLP2, you are once again taken back to January 1, 2013. You decide to use CVP analysis to revise the four-year plan you developed in SLP2. You analyze the results of your decisions from SLP2, taking detailed notes. You use the CVP Calculator to help develop your revised strategy, taking additional notes explaining the logic of your decisions.SLP ASSIGNMENT EXPECTATIONSYour paper will be evaluated using the grading rubric.Tips and SuggestionsPlease note the following tips and suggestions:You might find these downloads and readings useful:Irfanullah, J. (2013). Cost-Volume-Profit Analysis. Accounting Explained. Retrieved from http://accountingexplained.com/managerial/cvp-analysis/Decision Matrix Table - Download this Word doc with a blank table you can use to show your proposed strategy decisions.PowerPoint discussing CVP - Provides a good overview of Cost Volume Profit analysis, the various equations that you can use, and how to use it. Some examples are provided showing how to use the CVP Calculator.CVP Calculator - This is an Excel-based calculator that you can use to determine prices, volumes, and profits. Keep in mind that it will tell you what need, but the market determines what you actually get.Include a cover page and reference page, in addition to the 6-7 pages of analysis described above.Use section headings as appropriate. Use graphs, charts, or figures strategically – but not as "space fillers."Cite and reference all sources that you use in your work, including those that you paraphrase. This means include citations and quotation marks for direct quotes, and citations for that information which you have "borrowed" or paraphrased from other sources.Follow Trident Guidelines for well-written papers.
TU Computer Server Components Essay
Summary: You need to submit two pages together: Tab for Excel Sheet:The Non-Functional Requirements excel sheet. Tab
for ...
TU Computer Server Components Essay
Summary: You need to submit two pages together: Tab for Excel Sheet:The Non-Functional Requirements excel sheet. Tab
for Summary: A summary of your Architectural Design - what Architecture
are you using and why: Thin Client-Server, or Thick Client-Server and
why? 2-Tiered, 3-Tiered, or N-tiered and why? This can be a word
document or pdf. Summary: .doc, .pdf, or .xls files onlySubmit
your Hardware/Software Specification as discussed in class and your
text. You can submit any type of document but it must cover your client
(if any) and your servers (if any). For example, if you list a 3-Tiered
client-server Architecture than what Hardware and Software will your
client need, and what Hardware and Software will your two Servers need?
Like the text, you must cover the Hardware, Software, OS, and Network
requirements
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M1A1: Creativity Essay Humans seem to have a genius for conceiving new ideas and inventing new things. Throughout history, this creative spirit has resulted in solutions for a variety of human problems and expressions of a spectrum of human experiences. The collection of visual arts, music, literature, and other related types of human expression known as the humanities can be seen as a primary way by which we express our creativity.But creativity can be either encouraged, resulting in cultural and technical progress, or discouraged, resulting in individual and cultural stagnation. As in other key eras in human history, it is essential in our own time that the creative human genius be nurtured so that the problems we are facing may be dealt with effectively and exciting new possibilities may be realized.•In Chapter 1 of the textbook, review the story of Sam on pp. 1–2. Once done, visit YouTube.com and view the following videos.Sir Ken Robinson—Defining Creativity. (Links to an external site.)Links to an external site. [Video file][4 min 42 sec] YouTube website. Retrieved from Sir Ken Robinson: Do schools kill creativity?(Links to an external site.)Links to an external site. [Video file][20 min 03 sec] YouTube website. Retrieved from Carefully analyze the main points of each video and write a 2-page essay on the importance of encouraging human creativity. Be sure to cover the following topics:The definition of creativityThe conditions which foster creativityThe conditions in current society which discourage creativityHow circumstances can be changed to encourage creativityThe different perspective on life which a creative broadening of the mind can produceBe sure to include a convincing, inclusive conclusion at the end of your essay and a bibliography of at least two sources that you used to prepare your essay, one of which may be the class text. Do not use and cite Wikipedia as a source. Instead, visit the Excelsior College Library to learn about academic sources. The page on Evaluating Information Evaluating Information (Links to an external site.)Links to an external site. includes helpful sections on "Print vs. Web Resources," Evaluation Criteria," Evaluation Scenarios," and "Media Literacy."Write a 500-750 word essay. Follow APA style, using the Excelsior College Library resources on learning to use APA Style. Excelsior College Library resources on learning to use APA Style (Links to an external site.)Links to an external site.2.M1D1: Artcyclopedia and Analysis 6 6 unread replies. 6 6 replies.An important aspect of studying the humanities is knowing where great works of art can be found and how they can be analyzed and appreciated. Beyond looking in the cultural events section of the local newspaper, or stumbling across an exhibit at the mall, thousands of great works of art can be accessed on the Internet. This assignment will introduce you to the wonderful array of opportunities to participate in the humanities online. It will also get you started in the lifelong process of developing an informed appreciation for art. Access the Artcyclopedia Web site: Artcyclopedia (Links to an external site.)Links to an external site.. At the top of the homepage, you will see a box in which you can search for artists by name. Enter a search for the seventeenth century Spanish painter, Diego Velazquez. On his page, you will see that his work is displayed in a variety of museums and exhibitions. Select the Prado Museum in Madrid, click on English in the right hand corner, and then type "Velazquez" in the search bar. In this collection, choose any of the Spanish royal portraits painted by the artist—for example, Felipe III, Felipe IV, Prince Baltasar Carlos, Queen Isabel de Bourbon, or Queen Margarita of Austria. How does the work you chose highlight elements of Baroque style? You may also discuss your own personal reaction to the artwork as well.This is your task. Evaluate the painting you select using Goethe’s three questions for critiquing art:What is the artist trying to say?Does he or she succeed?Was the artwork worth the effort?It will be helpful to review the final paragraph of Chapter 1, under the heading Communication. Submit your 250-500 word critique to a thread in the Module 1 Discussion Board. Once you have submitted your post, you should read a minimum of two critiques posted by your fellow students. Respond to your peers by critically reading their submissions and addressing the following issues:How thorough were your peers’ answers to Goethe’s three questions?How is your own critique different from your peers?What are your opinions on the pieces your peers chose to critique?3 M1D1: The Sacred and the Profane6 6 unread replies. 6 6 replies.INTRODUCTIONVirtue ethicists Socrates and Hannah Arendt contend that we achieve moral behavior by reflectively thinking about our beliefs and actions, and not simply conforming with the crowd mentality. In “Flatulence and Philosophy: A Lot of Hot Air, or the Corruption of Youth?” William Young proposes that the television comedy South Parkoffers us the same opportunity:Through its different characters, and even in its apparently mindless vulgarity, South Parkshows the need for engaging in dialogue, and thinking from others’ perspectives, in order to pursue wisdom, examine life, and make it worth living (p. 5).This activity aligns with module outcome 3.DISCUSSION QUESTIONPrepare for your discussion by studying the William Young and Sean McAleer articles and listening to one episode, compilation, or clip of The Office. Then respond to the following:To what extent might you concur with William Young that vulgar comedies such as South Park, or even The Simpsons, encourage such a deep reflection on ethics and ultimately encourage virtuous behavior? Is this the type of reflection that Arendt and Socrates intended? Please explain.To what extent is author Sean McAleer right when he proclaims, “The Officehas much to teach us about Aristotle’s ethics, for its major male characters illustrate the structure of a character virtue as a mean between extremes” (162)? Reference your chosen episode of The Office (the British version) and offer examples4 M1D2: Cognitive Dissonance and our Evil Lives?3 3 unread replies. 3 3 replies.INTRODUCTIONEthical relativists hold that our values are relative to our culture and there is essentially no objective right and wrong. Another form of ethical relativism is cultural ethical relativism in which society shapes the ethical values and provides the foundation for moral judgments. Cultural ethical relativism explains why ethical viewpoints differ from society to society and that neither is considered correct or incorrect. This activity aligns with module outcome 4.DISCUSSION QUESTIONPrepare for this discussion by completing your readings and viewings. Then respond to the following:Comedian Louis C.K. is skillful in capturing the cognitive dissonance we experience between our moral beliefs and our actual moral behavior. To what extent is Louis C.K. right that our lives are evil? How might appreciating the work of a morally compromised artist like Louis CK himself create cognitive dissonance? Is it possible to separate the work from the artist? Is it necessary?What are the three most important virtues by which you live? Identify any comedian or any form of comic medium that represents these virtues and describe the representation. Please include a link to a clip (or article) that best illustrates your point.5.M2A1: Critical Analysis Project An important skill in appreciating pictorial art is the ability to analyze various types of pictures critically. This exercise will help you develop and sharpen this skill.Examine the Outline and Critical Analysis sample shown at the conclusion of Chapter 2. Access the Artcyclopedia website (Artcyclopedia (Links to an external site.)Links to an external site.) and search for one of the following works of art by typing in the artist’s name and then selecting the site where the picture is displayed:Rosa Bonheur: The Horse Fair (National Gallery, London)Caspar David Friedrich: The Wanderer Above the Sea of Fog (Web Museum)Joseph Wright (of Derby): An Experiment on a Bird in the Air Pump (National Gallery, London)Nicholas Poussin: The Holy Family on the Steps(Cleveland Museum of Art)Using the textbook example as a guide, write a two-page outline and critical analysis of the piece of art you select. Be sure to include the following headings as part of your paper:Subject Matter and Medium: List the artist, title, date, stylistic movement, medium (the materials the piece is made from), and a general background and description.Composition: Analyze lines, shapes, color schemes, focal areas (perhaps indicated by chiaroscuro), balance, and perspective. Consider the intended purpose of these things in the composition.Artists’ purpose or message: Though this is not included in the textbook example, you should conclude with what you believe was the artists’ purpose or message, whether he or she succeeded in communicating it, and your reaction to the work as a whole.Be sure to include a convincing, inclusive conclusion at the end of your critical analysis and a bibliography of at least two sources that you used to prepare your analysis, one of which may be Artcyclopedia.com. Do not use and cite Wikipedia. Instead, visit the Excelsior College Library to learn about academic sources. The page on Evaluating Information Evaluating Information (Links to an external site.)Links to an external site.includes helpful sections on "Print vs. Web Resources," Evaluation Criteria," Evaluation Scenarios," and "Media Literacy." Write a 500-750 word critical analysis. Follow APA style, using the Excelsior College Library resources on learning to use APA Style. Excelsior College Library resources on learning to use APA Style (Links to an external site.)Links to an external site.6.M2D1: Comparison of Pictorial Styles No unread replies. No replies.Understanding and distinguishing between artistic styles and movements is an important component of art appreciation. A little basic training will enable you to begin to distinguish between an artistic masterpiece and pictorial art of a more mediocre quality. Further training and practice will help you to compare fine art composed in a particular era and region of the world with equally outstanding pictorial art from a different time and place. This exercise will help you develop the ability to identify major artistic styles and contrast them with one another.From the following list of stylistic movements in the pictorial arts, choose two movements to research and compare: Abstract Expressionism, Baroque, Cubism, Expressionism, Impressionism, Neoclassicism, Pop Art, Post-Impressionism, Realism, Rococo, Romanticism, Surrealism. Please use specific artworks to help illustrate and support your points for the two movements being compared.To research the two movements you select, a good resource is Artcyclopedia.com. You may also want to gather information from other reputable sources, such as The Web Gallery of Art, accessible by clicking http://www.wga.hu (Links to an external site.)Links to an external site.. In your research, find the origins, basic characteristics, development, and significant artists of each movement. It will be helpful to use specific art works to help support and illustrate your points about the movement.Post your findings and critique to the Module 2 Discussion Board in a 250-500 word post and include images of the specific art pieces in your post as well. Once you have submitted your post, you should read a minimum of two critiques posted by your fellow students. Read postings from your peers who have not posted on the same movement of yourself:After reading posts on other movements, what interested or surprised you about the movements? What are your own interpretations on the specific pieces your peers chose to critique?7.M2A1: Mini EssayThis assignment gives you the opportunity to explore ethical perspectives in film. In 500-600 words, please consider the three primary ethical schools we have explored in the class: virtue ethics, teleological, and deontological ethics. Choose a film, and then identify the primary school of thought that is best reflected in the film. This activity aligns with module outcomes 1, 3 and 5.CONTENT REQUIREMENTS:Specifically refer to at least two scenes in the film as evidence for the school of thought that is best reflected in the film.Quote dialogue from the film and provide some context for the scenes you’re discussing and analyzing.Remember to discuss why the other two schools may not strictly apply to the film. Or perhaps you can argue that the two other schools are present in some of the decisions or actions of some minor characters, but they do not necessarily dominate the film.Speculate as to why a specific ethical school dominates this film. Does the topic lend itself to the particular ethical view? Does the setting or historical period of the film lend itself to a certain ethical view? Has the director stated or implied what was ethically important when he or she made the film?Read and quote from 2 movie reviews and your readings to help clarify or support any of your ideas.WRITING REQUIREMENTS:Develop an interesting introduction which includes an evident thesis.Logically organize your ideas, ensuring that there are transitions between each paragraph.Use proper grammar and syntaxUse detail, dialogue, and description to support your ideas.Use direct quotations from the movie review and your readings, using APA citation styleThis course uses the American Psychological Association (APA) format for scholarly writing. References and citations must adhere to the proper format for all written work presented including essays, discussion postings, and essay exams. Online tips for using APA style may be found at the Perdue Online Writing Lab (Links to an external site.)Links to an external site..To assist you in your research, the library has the following tutorials and links for you to use:Getting Started with Your Research (Links to an external site.)Links to an external site.Frequently Asked Questions (Links to an external site.)Links to an external site.8.M2D1: Invincible VillainsNo unread replies. No replies.INTRODUCTIONThe question of whether or not Batman should kill the Joker is one of many modern versions of an age-old philosophical problem. Philosopher Philippa Foot best characterizes this classic, moral dilemma, a choice between what is right versus what produces good results, in her formulation of the Trolley Problem. This activity aligns with module outcome 5.DISCUSSION QUESTIONPrepare for your discussion by completing your readings and viewings. Then respond to the following:Do you think Batman should kill the Joker? Should the controller switch the trolley to another track? Are these questions one and the same? Identify the moral implications of such actions, employing both Kantian and utilitarian theories.Reflecting on your own life, describe a real-life scenario where you had to make an ethical decision, choosing between deontological and teleological options. Do you see any connections between Batman’s decisions and your own scenario? What could you learn from Batman’s actions in your life?9M2D2: Popcorn and PrinciplesNo unread replies. No replies.INTRODUCTIONKant’s concept of the categorical imperative is a moral obligation to guide us toward what we ought to do, regardless the circumstances. Kant has us test our actions by asking of ourselves: “What if everyone did it?” This activity aligns with module outcome 4.DISCUSSION QUESTIONPrepare for this discussion by completing your readings and viewings. Then respond to the following:Identify a film that best reflects at least three of your own categorical imperatives. Be specific about how the film demonstrates your beliefs. Why is it important for you and others in your life to adhere to those categorical imperatives you listed? Why is it important in the film that those imperatives were followed? Include a clip, if you can.Please share with your classmates the film you chose for your Module 2 Mini Essay. Speculate how the film may or may not align with your own preferred ethical stance or theory.M3A1 Critical Analysis Project: Sculpture. Beyond the actual techniques and methods behind creating a sculpture is the understanding of the artist’s purpose and an overall appreciation of the work itself. This activity will enable you to evaluate a piece of sculpture as a work of art and see its contribution to the human experience.From the following choices, select one sculpture. Evaluate the sculpture using the critical analysis example at the conclusion of Chapter 3 as a guide. You will need to do some research on the piece you choose in order to give the historical background, artist (if known), context, technique, etc.You will also want to refer to Chapter 3 and the accompanying PowerPoint for the technical terms and concepts necessary in the analysis. Be sure to include all points of the outline (minimum one full page in length). Choose one of the following for this assignment:Pieta (Links to an external site.)Links to an external site. by Michelangelo BuonarrotiContext of Pieta, Rome: StPeter Basilica light streams (Links to an external site.)Links to an external site.(Links to an external site.)Links to an external site.Trajan addressing his troops (Links to an external site.)Links to an external site. (Aldocutio) by Apollodorus of Damascus:Context of Trajan’s Column (Links to an external site.)Links to an external site., RomeThe Spoils of Jerusalem(Links to an external site.)Links to an external site. (from Arch of Titus)Context of Arch of Titus(Links to an external site.)Links to an external site., RomeTerracotta soldier: Soldier Horse (Links to an external site.)Links to an external site.Context of soldier, Lintong District, Xi’an, China: 1 terracotta army 2011(Links to an external site.)Links to an external site.Click here to see the sculptures before you visit the web pages. Be sure to include a convincing, inclusive conclusion at the end of your critical analysis and a bibliography of at least two sources that you used to prepare your analysis, one of which may be the class text. Do not use and cite Wikipedia. Instead, visit the Excelsior College Library to learn about academic sources. The page on Evaluating Information Evaluating Information (Links to an external site.)Links to an external site. includes helpful sections on "Print vs. Web Resources," Evaluation Criteria," Evaluation Scenarios," and "Media Literacy."Write a 500-750 word critical analysis. Follow APA style, using the Excelsior College Library resources on learning to use APA Style. Excelsior College Library resources on learning to use APA Style (Links to an external site.)Links to an external site.M3D1: Explaining Types of SculptureShort of the actual experience of sculpting a work of art yourself, the best method for learning the techniques of sculpture is to explain them to someone else. In this activity, you will be building on your reading in Chapter 3 and the study of the accompanying PowerPoint by watching sculptors at work in various You Tube videos. From this, you will then be able to explain a particular type of sculpture to your fellow students. From the following links, choose one of the following types of sculpture: subtractive, constructive, substitutionary, or manipulative. SubtractiveMarble face (Links to an external site.)Links to an external site. [Video file][5 min 55 sec]Wood free form (Links to an external site.)Links to an external site. [Video file][7 min 27 sec]Wood owl (chainsaw)(Links to an external site.)Links to an external site. [Video file][3 min 26 sec]ConstructiveClay horse
Part 1 (Links to an external site.)Links to an external site.[Video file][15 min 23 sec]Part 2 (Links to an external site.)Links to an external site.[Video file][10 min 46 sec]Clay head (Links to an external site.)Links to an external site. [Video file][5 min 20 sec]Manipulative:Wire horse
Part 1 (Links to an external site.)Links to an external site.[Video file][4 min 06 sec]Part 2 (Links to an external site.)Links to an external site.[Video file][4 min 31 sec]Part 3 (Links to an external site.)Links to an external site.[Video file][4 min 37 sec]Part 4 (Links to an external site.)Links to an external site.[Video file][4 min 48 sec]Wire scorpion
Part 1 (Links to an external site.)Links to an external site.[Video file][7 min 28 sec]Part 2 (Links to an external site.)Links to an external site.[Video file][2 min 37 sec]Part 3 (Links to an external site.)Links to an external site.[Video file][3 min 21 sec]• Pottery tea set (Links to an external site.)Links to an external site. [Video file][4 min 34 sec]• Pottery bamboo vase (Links to an external site.)Links to an external site. [Video file][18 min 05 sec]Substitutionary:Bronze casting Buddha(Links to an external site.)Links to an external site. [Video file][10 min 19 sec]Bronze axe head (Links to an external site.)Links to an external site. [Video file][2 min 50 sec]Using the links provided, watch the videos for the type of sculpture you selected. You may want to explore other available videos as well. For this discussion activity, assume the role of instructor and teach this basic information of this type of sculpture to your peers. Do the following:Write a one-page (minimum 3 substantial paragraphs) description and explanation of what you learned. Craft the explanation for your hypothetical class of beginners.Remember to point out not only techniques, but also the effects the techniques are intended to produce.Once you have submitted your post, read and critically respond to a minimum of two explanations posted by your fellow students. In your responses, answer the following questions:What did you learn about the type of sculpture, technique, etc.?What was important to learn about the piece, which was not addressed?How did you react to the piece aesthetically? Did the explanation in the post enhance your aesthetic appreciation?M3D1: The Vampire or the Archer?No unread replies. No replies.INTRODUCTIONIn 1949, philosopher Simone de Beauvoir wrote the foundational, philosophical, feminist text, The Second Sex, in which she analyzes the roles of men and women, and determines that gender roles limit our opportunities to be free agents. These roles demote women to an inferior status and encourage women’s propensity toward self-sacrifice. This activity aligns with module outcomes 2 and 4.Today, researchers are still undecided about just how much difference gender makes on ethical decisions and moral reasoning. Some scholars believe that any gender differences are simply a matter of socialization. Some feminists worry that delineating male and female ethics might encourage more gender stereotypes, and lead to the evaluation of one ethical approach as superior to the other.DISCUSSION QUESTIONPrepare for this discussion by completing your readings and viewings. Then respond to the following:Given your readings from the textbook or your own familiarity with these characters, to what extent do you think Bella Swan from Twilight and Katniss Everdeen from The Hunger Games are operating within a feminist ethical framework? Are they free agents?Regardless of your own particular gender, is there anything about the ethicalM3D2: Gonads and GoodnessNo unread replies. No replies.INTRODUCTIONFeminist scholar Carol Gilligan developed a feminist approach to ethics, the ethic of care, with her book In a Different Voice. She, along with other feminists, maintain that the traditional, male identified ethical theory tends to focus on justice and abstract reasoning, whereas women’s approach to ethics often aims at maintaining and nurturing attachment with others. Further, the ethics of care values the role of emotions such as empathy and sensitivity as a means to determine the best ethical course of action. This activity aligns with module outcomes 1 and 4.DISCUSSION QUESTIONPrepare for this discussion by completing your readings and viewings. Then respond to the following:Is caring necessarily a female trait, biologically or socially? To what extent does distinguishing between male and female ethics encourage more gender stereotypes? Can it lead to the evaluation of one ethical approach as superior to the other? Please provide a concrete example.Describe the ethics of care and identify a character in a book, poem or piece of literature who best exemplifies this philosophy.
Trident University Module 3 PepsiCo Strategic Choices Paper
Module 3 - BackgroundSTRATEGIC CHOICESIn Module 3, we will concentrate our efforts on strategic alternatives at the corpor ...
Trident University Module 3 PepsiCo Strategic Choices Paper
Module 3 - BackgroundSTRATEGIC CHOICESIn Module 3, we will concentrate our efforts on strategic alternatives at the corporate, business, and functional levels. Companies follow strategies at each of these levels, as well as at the global level.At the functional level, strategies are short term in nature, and refer to company functions such as marketing, manufacturing, materials management, customer service, and R&D.At the business level, strategies are of medium range. They include the company's market positioning, geographic locations, and distribution channels.At the corporate level, strategies are long term, and include options such as horizontal and vertical integration, diversification, strategic alliances, and mergers and acquisitions (M&A).Click on the link for a presentation on Strategic Choices by Professor Anastasia Luca.COMPETITIVE ADVANTAGEIn this module, we will focus on the strategic options available to companies at the business level. Companies select business strategies to obtain Sustained Competitive Advantage (SCA) against competitors. Read about SCA here:Competitive advantage (2007). Quick MBA. Retrieved on August 29, 2014, from http://www.quickmba.com/strategy/competitive-advantage/SCAs are advantages that cannot be easily copied or imitated by competitors. A few years ago, strategists talked in terms of Porter's generic strategies (basically cost and differentiation). Read about Porter’s generic strategies here:Porter's generic strategies. (2007). Quick MBA. Retrieved on August 29, 2014, from http://www.quickmba.com/strategy/generic.shtmlToday, we have four distinct strategies we use to analyze strategic options, although there are various approaches to achieving these strategies. They are:Cost LeadershipDifferentiationNiche/FocusPreemptive Move (or first-mover advantage)COST LEADERSHIPMost people think of economies of scale when they think of low-cost strategies. McDonald’s and Wal-Mart notwithstanding, high volume is not the only way to achieve low prices. Here are some other approaches to implementing a low-cost strategy:No frills: Southwest Airlines eschewed big airports and cut costs by flying to smaller airports. Competitors such as Delta and American were too heavily invested in the hub business model to change.Product design: Masonite developed an alternative to expensive wood products by using sawdust and woodchips. Telecommunications companies now "bundle" their products, offering cable/satellite TV, high-speed Internet and telephone service for one low price. Hershey's shrank the chocolate bar to keep from raising its low price.Operational economies: Companies can save money by eliminating high costs in the value chain. For example, a company such as Amazon can reduce its costs by reducing the rate of customer returns. Clearly, mass sales or mass production serve to increase economies of scale as the company’s operations become increasingly efficient.Economies of Scale: With higher sales, fixed costs such as R&D, overhead, advertising, and even legal support can be spread over a larger revenue base.Experience: Costs decline at a predictable rate with a firm’s accumulated experience. Such declines are attributed to the learning curve, technological improvements, and product redesign resulting in product and process efficiencies.Here is another way of looking at low-cost strategies:Scilly, M. (2015). Examples of cost leadership and strategy marketing. Small Business Chron. Retrieved from http://smallbusiness.chron.com/examples-cost-leadership-strategy-marketing-12259.htmlDIFFERENTIATION STRATEGIESIf a company positions itself as offering a product or service that is different from its competitors in a way that customers value, it is following a differentiation strategy.A successful differentiation strategy will create customer value that is perceived as such by the customer. Many so-called "new-and-improved" products have fallen flat because the customer simply didn't care. In addition, a successful differentiation strategy will only build Sustained Competitive Advantage to the degree that it is difficult to copy.There are many ways to add value to any aspect of a business through differentiation:Ingredients/components: Healthier, "greener," longer-lasting ingredients/materials (e.g., Maytag appliances, Healthy Choice frozen dinners).Product offering: Better-designed products (new generation products).Combining products: Two is better than one (e.g., Colgate 2 in 1 toothpaste and mouthwash).Added services: Extra services beyond the basic purpose of the product or service (e.g., concierge service with American Express cards).Breadth of Product Line: Extra convenience in dealing with fewer vendors (e.g., Wal-Mart offers one-stop shopping, eliminating the need to go to multiple stores).Channel: Offering items or services through a medium or channel unavailable in that form anywhere else (e.g., eBay offers instant access to hundreds of individuals worldwide, simultaneously or asynchronously).Design: Product or service is unique (e.g., bed-and-breakfasts offer a more ''homey" alternative to standardized hotel rooms).In general, there are two ways to build SCA through differentiation strategies. Most of the methods of adding value mentioned above can be related to either quality or brand recognition.Quality Strategy: In this type of differentiation, a company tries to set its product/service apart on the basis of superior quality. It is probably the most widely used method of attaining Sustained Competitive Advantage. Usually, quality means superior performance, and a premium brand as opposed to discount or economy brands. Such top-of-the-line offerings command a high price tag. However, quality does not always mean expensive. Both Mercedes (expensive) and VW (less expensive) connote high-quality German engineering.Branding: Brands build SCA through customer familiarity, loyalty, and trust. Aspirin is aspirin, but Bayer continues to thrive against low-priced generics due to the power of the brand.Blue Ocean: An Alternative ApproachA combination of low-cost and differentiation strategies has created a buzz in the recent business press. Known as "Blue Ocean" strategy, it is a new idea that challenges the standard classifications of strategy.The following is the official Blue Ocean website. Check out some of the links to view the tools and frameworks for Blue Ocean strategic planning:Kim, W. C. and Mauborgne, R. (2009), What is BOS? Nine key points of Blue Ocean Strategy. Retrieved on August 29, 2014, from http://www.blueoceanstrategy.com/abo/what_is_bos.htmlNICHE/FOCUS STRATEGIESNiche or Focus strategies are really variations of a cost or differentiation (or both) strategy, only concentrating the company's efforts on a single or limited product or market. By focusing its efforts, the firm is able to realize the following advantages:Avoid distraction or dilution: All of the firm’s efforts are directed toward a single end, and competitive pressures are diminished. All company resources and capabilities are matched to the market needs, creating SCA (remember RBV?).Maximize limited resources: When resources are tight, they will go farther and create a greater impact when the target is limited.Circumvent competitors’ resources and capabilities: By operating in a niche market, say, private-label manufacturing, a firm does not have to contend with the big advertising and distribution capacities of the brand names. Competitive pressures are diminished overall as there are likely to be fewer competitors.Establish a unique identity: Offering a narrow product line, or operating in a limited geographic area can confer a certain cachet. In-N-Out Burger, for example, competes successfully with the huge fast food franchises by refusing to offer anything but hamburgers, made with the freshest site-prepared ingredients, in California, Nevada and Arizona only.There are basically three ways a firm can establish a focus strategy. It can concentrate on one of these approaches, or a combination.Focusing the product line: Firms that focus their product line often do so because they possess some expertise and special interest that often translates into technical superiority. These products excite and electrify. Take Bose Corporation, for example. It manufactures a small line of exceedingly high-quality audio products that are based on astonishing technology. If Bose broadened its offerings to all kinds of consumer electronics, it would run the risk of sliding into mediocrity with ho-hum products.Targeting market segments: This is essentially "snob appeal" broadly defined. Gucci handbags target high-end fashionistas, Harley-Davidson targets rebellious non-conformists (at least in their own minds), and Castrol motor oil, which is not even sold in service stations, targets independent male do-it-yourselfers.Limited geographic area: We have already considered In-N-Out Burger, but many other products are conferred a kind of cachet because you cannot get them just anywhere. Other examples include small breweries (e.g., Shiner Beers in Texas), coffee shops (independent and locally owned), or bakeries (Tim Hortons donuts in Canada and the northeast United States).For another take on niche strategies, including some important caveats about potential pitfalls, read:Iansiti, M. and Levien, R. (2004). Strategy for small fish. Harvard Business School Working Knowledge. Retrieved on August 29, 2014, from http://hbswk.hbs.edu/item/4331.htmlPREEMPTIVE STRATEGYBy being the first entrant into a new market or business area, a firm can establish competencies or assets that competitors are not able to copy or develop on their own. The first-mover advantage can create high switching costs for customers, erect high barriers to entrance for competitors, and tie up contracts with suppliers. Thus, a preemptive strategy can confer SCAs both from internal and external sources.Preemptive strategies are usually implemented in one of three ways:Product opportunities: The first product offered in a new market can generate advantages in terms of dominant position that can be hard for competitors to later dislodge or overcome. A company can establish the "standard" for an industry, such as Intel did with microprocessors and Microsoft with operating systems. Of course, firms must continue investment in improvements lest an upstart come up with a "better mousetrap."Production systems: When a firm invents a better or more efficient production system that expands capacity, reduces cost and/or improves quality, they have created SCA.Customer advantages: First movers have an advantage with customers—creating brand loyalty and increasing switching costs. Customers become used to a familiar product or brand and see no reason to switch. Some companies get customers to make long-term commitments—as in long contracts for the latest in iPhone or BlackBerry technology. Banks may vie to get first-mover advantage in online banking because such systems involve substantial switching costs for customers who pay all their bills online. Here is a brief article discussing the first-mover advantage in practice:Liang, T., Czaplewski, A., Klein, G., & Jiang, J. (2009). Leveraging first-mover advantages in internet-based consumer services. Communications of the ACMe, 52(6), 146-148. Retrieved on August 29, 2014 from ProQuest.OPTIONAL READINGAkan, O., Allen, R. S., Helms, M. M., & Spralls, S.A. (2006). Critical tactics for implementing porter's generic strategies. The Journal of Business Strategy, 27(1), 43-53. Retrieved on August 29, 2014 from ProQuest.Ormanidhi, O., & Stringa, O. (2008). Porter's model of generic competitive strategies. Business Economics, 43(3), 55-64. Retrieved from EBSCO – Business Source Complete.Module 3 - CaseSTRATEGIC CHOICESASSIGNMENT OVERVIEWThe Case in this course is an ongoing exercise, meaning that we will continue to review one company over the course of our four modules. In Module 3, we will be conducting a strategic analysis of Pepsico.Specifically, the Module 3 Case requires that you identify the primary business strategy employed by Pepsico. You will also be providing a critical, written analysis evaluating that strategy in the context of the strengths, weaknesses, opportunities, and threats you identified in Module 2.REQUIRED READINGRefer to the required and optional readings related to strategic choices, the theme of Module 3.CASE ASSIGNMENTIn a 6- to 8-page paper, respond to the following:Which of the four generic (Porter) strategies does Pepsico follow, and how do you know?Integrate the strategy you have identified above with the strengths, weaknesses, opportunities, and threats you identified in Module 2 (this exercise should provide you with some specific actions the company should be taking relative to its strengths, weaknesses, opportunities, and threats. These actions are referred to as "strategic choices"). Do Pepsico’s strategic choices align with the firm's generic strategy? If not, what are the specific points of disconnect? Think critically about this step, as no company achieves perfect alignment of its strengths, weaknesses, opportunities, and threats with its chosen strategy. As the MBA, it is your job to uncover the discrepancies and problems.How can Pepsico leverage its strengths and shore up its weaknesses by altering its strategic choices? How can the company take advantage of environmental opportunities and minimize environmental threats by altering its strategic choices? Be specific.Complete the paper by commenting on how your view of Pepsico’s vision and mission has changed or has been reconfirmed by this process of strategic analysis. Would you make any suggestions to revise the company's vision, mission, or values statements, or to any of its goals/objectives?5. Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Pepsico’s consultant. This is a professional document. Follow the format below:Executive summary: This is a synopsis of the main points, conclusions, and recommendations made in the longer report. If you would like a refresher on writing an executive summary, check this website: http://www.csun.edu/~vcecn006/summary.htmlIntroduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.Conclusion: Summarize your paper in light of your thesis statement.ASSIGNMENT EXPECTATIONSYour paper will be evaluated using the grading rubric.Tips and SuggestionsBusiness school case-study assignments are meant to offer practice opportunities for future business people who are earning their MBA degrees. Consider yourself a consultant hired by the company to make these critical assessments. There are no right or wrong answers to the Case question, as long as your position is well defended.Study the theoretical concepts provided in the Background materials section of the module, and identify main strategy concepts.Include a cover page and reference page, in addition to the 6-8 pages of analysis described above.Include section headings as appropriate.Cite and reference all sources, including those that you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for information you have "borrowed" or paraphrased from other sources.Follow Trident Guidelines for Well-Written Papers.Submit your analysis by the end of this module.21 hours agodoneseen21 hours agoModule 3 - SLPSTRATEGIC CHOICESWONDER COMPANY SIMULATION – CVP ANALYSISSimulationIn Module 3, you will use CVP analysis to inform the pricing of your three products.SCENARIO CONTINUATION:You have now completed SLP2, and the date is (once again) reset to January 15, 2017.You turn on the TV. The local television news anchor is talking about events that occurred on January 1, 2013.Your decision-making process will be different this time, as you will be using CVP analysis, a technique with which you recently became familiar.You analyze the results of the decisions you made in SLP2. But this time, you aim to improve your Final Total Score by using the CVP Calculator to help you determine a new and improved strategy.You analyze your SLP2 results using CVP and develop your complete four-year strategy, again taking notes, documenting your reasoning.You finish the report that shows your revised strategy for the next four years.Do not run the simulation yet. Simply turn in your written report.SESSION LONG PROJECTWrite a 6- to 7-page paper, not including cover and reference pages, in which you use the results from SLP2 and CVP analysis to develop a revised strategy.Keys to the AssignmentThe key aspects of this assignment that should be covered and taken into account in preparing your paper include:The revised strategy consists of the Prices, R&D Allocation %, and any product discontinuations for the W1, W2, and W3 tablets for each of the four years: 2013, 2014, 2015, and 2016.You must present a rational justification for this strategy. In other words, you must provide clear and logical support for your proposed strategy using financial analysis and relevant business theories.Use the CVP Calculator and review the PowerPoint that explains CVP and provides some examples.You need to crunch some numbers (CVP Analysis) to help you determine your prices and R&D allocations.Make sure all of your proposed changes are firmly grounded in CVP analysis, on the financial and market data provided to you, and on sound business principles.Present your analysis professionally, making strategic use of tables, charts, and graphs.Time Line Summary:SLP12016: Hired on December 31, 2016.Turned first report in to Sally on January 15, 2017.SLP2Time Warp 1 begins: January 15, 2017. You are warped back to January 1, 2013.You realize you have to make decisions for 2013 – 2016, which you do.December 31, 2016 – You have gone through all four years, and you write your report to summarize how you did.SLP3Despite your efforts in SLP2, you are once again taken back to January 1, 2013. You decide to use CVP analysis to revise the four-year plan you developed in SLP2. You analyze the results of your decisions from SLP2, taking detailed notes. You use the CVP Calculator to help develop your revised strategy, taking additional notes explaining the logic of your decisions.SLP ASSIGNMENT EXPECTATIONSYour paper will be evaluated using the grading rubric.Tips and SuggestionsPlease note the following tips and suggestions:You might find these downloads and readings useful:Irfanullah, J. (2013). Cost-Volume-Profit Analysis. Accounting Explained. Retrieved from http://accountingexplained.com/managerial/cvp-analysis/Decision Matrix Table - Download this Word doc with a blank table you can use to show your proposed strategy decisions.PowerPoint discussing CVP - Provides a good overview of Cost Volume Profit analysis, the various equations that you can use, and how to use it. Some examples are provided showing how to use the CVP Calculator.CVP Calculator - This is an Excel-based calculator that you can use to determine prices, volumes, and profits. Keep in mind that it will tell you what need, but the market determines what you actually get.Include a cover page and reference page, in addition to the 6-7 pages of analysis described above.Use section headings as appropriate. Use graphs, charts, or figures strategically – but not as "space fillers."Cite and reference all sources that you use in your work, including those that you paraphrase. This means include citations and quotation marks for direct quotes, and citations for that information which you have "borrowed" or paraphrased from other sources.Follow Trident Guidelines for well-written papers.
TU Computer Server Components Essay
Summary: You need to submit two pages together: Tab for Excel Sheet:The Non-Functional Requirements excel sheet. Tab
for ...
TU Computer Server Components Essay
Summary: You need to submit two pages together: Tab for Excel Sheet:The Non-Functional Requirements excel sheet. Tab
for Summary: A summary of your Architectural Design - what Architecture
are you using and why: Thin Client-Server, or Thick Client-Server and
why? 2-Tiered, 3-Tiered, or N-tiered and why? This can be a word
document or pdf. Summary: .doc, .pdf, or .xls files onlySubmit
your Hardware/Software Specification as discussed in class and your
text. You can submit any type of document but it must cover your client
(if any) and your servers (if any). For example, if you list a 3-Tiered
client-server Architecture than what Hardware and Software will your
client need, and what Hardware and Software will your two Servers need?
Like the text, you must cover the Hardware, Software, OS, and Network
requirements
Earn money selling
your Study Documents