Read Chapter 2, Marketing: How do we identify, entice and add value for customer?Porter’s Five Forces model is a well-known approach to developing a sustainable competitive advantage. For a company to develop a competitive advantage, however, the four functional areas, as described in Chapter 2, and the employees must effectively work together toward shared goals and manage the complex interactions of ideas, people, and capital. Address the following: Describe your Capsim team’s experience with the interactions of your team’s functional areas. What sustainable competitive advantage were you able to develop, if any? How did your team balance the needs of internal and external stakeholders? What are the marketing realities your team faced and how did you address them? Your discussion posting must be at least 250.

You are an IT analyst at XYZ Corporation, and the company has recently taken on a new client that wishes to understand how the organization can leverage its IT and IS functions as a form of competitive advantage. The company is small and would like to see some real-world evidence of this in order to arm themselves with information as they seek investors to grow their business. You have been asked by your manager, Farah Ahmad, to create a business analysis for the client company’s leadership in which you analyze the competitive landscape for a business and discuss the role of IT/IS in helping that company achieve a competitive advantage.First, you should select a company, research two of its competitors, and create a report to present to the client in which you analyze the business’s current competitive standing within its industry using at least two competitive analysis models/tools with a focus on the role IT plays in determining its current competitive posture; one of the models used in the analysis must be Porter’s Five Forces. It is recommended that you search the Internet to identify industries/companies for which a Porter’s Five Forces analysis have been completed prior to selecting the company on which you will focus your response. Part 2 of your business analysis should be 11–16 paragraphs in length and include at least five references from the Walden Library or other scholarly academic sources.Note: Last week, you submitted Part 1 of this Assignment. This week, you will complete and submit only Part 2.To prepare for this Assignment:Review this week’s Learning Resources.Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.By Day 7Submit Part 2 of your business analysis, to include the following.Part 2: IT and Competitive AdvantageIllustrate the company’s use of information systems as part of its competitive business strategies. (150–225 words, or 2–3 paragraphs) Analyze the company and its two competitors through the lens of Porter’s Five Forces. (225–300 words, or 3–4 paragraphs) Analyze the company and its two competitors through the lens of one additional competitive analysis model or tool. (225–300 words, or 3–4 paragraphs)Compare the three companies in light of your two completed analyses, including a discussion of which tool you feel was more useful in helping you to determine the competitive position for your selected company. (150–225 words, or 2–3 paragraphs)Finally, present your analysis of the current competitive posture of your selected company. (75–150 words, or 1–2 paragraphs)

Read the case/ppt slides and determine areas for improvement or opportunity, and make specific, detailed recommendations for the business.