Which of the three approaches to growth on page 7 would you advise?

timer Asked: Mar 31st, 2014

Question description

Grade: UndergraduateSubject: Business & Strategic ManagementTopic: Management

Read the case study “Habitaz: Growth beyond Success” 

NOTE: the questions provided with the case study are NOT the assignment questions 

Answer the following questions, based on the case, your own research and 

relevant strategic management theories. 

1. Apply Porter's Industry Structure (“Five Forces”) model to Habitaz, and evaluate its 

effectiveness as a tool for analysing the business environment more than 30 years 

after its creation 

2. Evaluate their formula (pages 2, 3) as a basis for their business: 

Habitaz = (I + S +T) vibe 

(There is no need to discuss the mathematics of the equation!) 

3. Which of the three approaches to growth on page 7 would you advise? Your answer 

should make use of relevant theory for strategic options 


3. Advise the management of Habitaz on the six options spelled out on page 8 

Before starting this assignment you are required to send to your tutor an outline in up 

to 500 words of your approach to the assignment, indicating the theory which you 

believe is relevant, and the key areas you propose to discuss. 

Page 3 of 6 


You MUST underpin your analysis and evaluation of the key issues with appropriate and 

wide ranging academic research and ensure this is referenced using the Harvard system 

(See ‘Referencing Guide’ in the Study Skills Guide in My Resources). You must use the 

Harvard referencing method in your assignment. 

Additional notes: 

Word count: 3,000 words (maximum) 

The word count excludes the title page, executive summary, reference list and 

appendices. Where assessment questions have been reprinted from the assessment 

brief these will also be excluded from the word count. A

ARU_BA2_L6_Strategic_Management_0414.pdf ARU_BA2_L6_Strategic_Management_Case_Study_0414.pdf 

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