LONG (COMPREHENSIVE) ESSAY:
Bertucci’s Corporation, a nationwide leader in Italian
Restaurants, has contracted with a web usability firm to perform a comprehensive
analysis and redesign project with the goal of maximizing the user experience
and increasing revenue. The Bertucci’s Board of Directors has expressed a
major concern that the company could lose their position as market leader if
they do not capitalize on the web platform sales. The company has an initiative to increase sales via
the web platform that will result in increased revenue and a decrease in
operational costs, therefore maximizing profit for shareholders.
The Board commissioned a study to gather customer survey
feedback on the Bertucci’s website, which yielded many complaints about the
site. The complaints
highlighted issues with order placement, order payment and general reliability
of the website. The
user experience was rated very low, and the likelihood of return for new
customers was tracked as less than 10%. The Board of Directors was very concerned with the
results of the study and demanded that corporate IT manager, Mr. Illuster
implements a web usability project to improve and redesign the web
Mr. Illuster is responsible for directing the work performed
by the web usability firm and deploying the redesigned web site within a six (6)
month timeframe. The intent of the firm is to recommend and implement changes
to improve the effectiveness of the website and ensure all users have the
ability to easily find information about their profile, menu items as well as
easily purchase food through an enhanced transaction process.
The initial findings from the web usability firm highlighted
the need to redesign the user interface to develop an online shopping experience
with simple searching, easy transactions and many features that saavy online
shoppers expect in an easy-to-use website.
Primary Question: Describe all associated User Interface Design
activities, including the overall process and the methods that can be
used to help enhance the design process ensuring a customer focused design. Discuss the entire user
interface design lifecycle, and all the methods, tools and techniques the web
redesign effort must consider during the Design Phase.
REMEMBER THIS IS THE PRIMARY QUESTION AND AN
ANALYTICAL, COMPLETE ESSAY MUST BE SUBMITTED TO PROVIDE A COMPLETE RESPONSE TO
In addition to documenting the details of the design phase
in relation to the User Interface Design process for this project, also be sure
to include (at a minimum) the details provided below:
Supplemental Questions: (In your Essay, clearly identify the question you
are answering by putting the Question Letter in parenthesis):
A. When the usability firm explores the Interface Standards
Design, identify and describe the types of elements they will be designing? As discussed in class,
what is important to consider for any interface icons?
B. Discuss the details of Interface Structure Design,
a key process of Interface Design. Why is this important to the Design process and why
should the usability experts consider Interface Structure Design during their
C. As the usability experts finalize their user
interface design process for the new website, they will perform an Interface
Identify and discuss each potential approach they could use to perform the
evaluation, and the characteristics of each method.
D. Mr. Illuster has required the usability firm to
consider all the principles of User Interface Design. From your perspective,
what four (4) principles would you consider and provide a description of each.
For each, why is this principle an important design aspect?
E. Describe how the usability experts could use
prototyping methods and how they may benefit from using these techniques. In addition, clearly
identify and define each of the prototyping methods and highlight the
differences and benefits of each.
F. Why is it important to identify and incorporate
the appropriate controls for data entry into the application interface? In consideration of the
data entry / input process, describe which control would be used to allow a user
to select only one option of a potential set of valid values? And what control should
be used to allow a user to select more than one value from a set of potential
G. Identify and describe three (3) types of input
validation, and provide an example of where you would apply this within the
Bertucci’s website? What is the purpose of input validation logic?
H. What are two key challenges when designing the
website redesign for multiple platforms? Specifically, what are the differing considerations
between designing for a mobile device vs. a desktop computer?
I. How should the Board of Directors and Mr. Illuster
monitor and track the results of the redesign to gauge success of the