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Creating a Crisis Communication Plan Paper
Scenario
You were recently hired as the director of communications at Pasta Amore, an Italian restaurant chain with the fo ...
Creating a Crisis Communication Plan Paper
Scenario
You were recently hired as the director of communications at Pasta Amore, an Italian restaurant chain with the following mission: “To provide a warm atmosphere for your family where we can share the traditional cuisines of Italy. Our food will always be fun, fresh, and filled with love.” The restaurant owner, Marco Moretti, created the new director of communications role after another local restaurant, Ella’s Salmon, experienced a crisis and was unprepared to handle it. Ella’s Salmon served contaminated food to its guests, which lead to an outbreak of salmonella. The restaurant’s lack of a clear crisis communication plan led to its eventual closure because customers no longer felt safe eating the food. Marco is worried that Pasta Amore would be equally unprepared to handle a similar crisis. While he is working with other departments to ensure food safety procedures are followed, he has tasked you with creating a thorough crisis communication plan to mitigate risks and unforeseen challenges as your first assignment in this new role.
You will need to consider your customers, your employees, and the community as stakeholders when creating a crisis communication plan. Your customers and the community are likely concerned that they may get sick eating out at restaurants after the incident at Ella’s Salmon. They may also be wondering what will be done from a health perspective to prevent this from happening at Pasta Amore. Your employees are likely concerned about a similar crisis happening and maintaining their jobs if it does. Consider these and any other possible risks while creating your plan.
When creating a crisis communication plan, there are many things to keep in mind, including audiences, messaging, and command centers. Some of your colleagues are confused about why Pasta Amore needs a crisis communication plan, so Marco has asked you to include an introduction that explains the importance of having a plan in place. Marco has also stressed the importance of understanding the vision and corporate philosophy of Pasta Amore as you create a crisis communication plan. Review this information in the image below.
Directions
Introduction: Marco would like your crisis communication plan to begin with a solid introduction that helps your colleagues understand the importance of having a plan in place. The plan makes some of your colleagues feel nervous that they are doing something wrong because they do not understand why a plan is being made before a crisis has occurred. In your introduction, be sure to include the following:
An explanation as to the value of a crisis communication plan
An overview of what will be included in your plan and a brief statement as to why each section is important
Audiences and Stakeholders: It is important for Pasta Amore to be prepared to respond to any audience and stakeholder questions and concerns. List some of the primary questions and concerns that may be asked by customers, employees, and the community. While other stakeholders may exist, focus on these three groups for the purposes of your crisis communication plan.
One method of creating questions is to put yourself in the shoes of the stakeholders. For example, if you were a customer of Pasta Amore and heard about a salmonella outbreak, what are some of the questions that you might ask?
Messages: Next, create messages for each of the three aforementioned audiences. Be sure that your messages are clear, direct, and honest and provide valuable answers to the potential questions that you posed in the previous section. Your messages should include the following:
A brief description of the type of message response (email, letter, social media message, etc.)
The full text that will be included in the message content
Command Centers: Establishing command centers and a chain of command is important in a crisis situation. In your plan, be sure to do the following:
Explain why it is important for Pasta Amore to set up a command center and chain of command during a crisis situation
Propose one option for Pasta Amore to establish a command center and chain of command. Consider who should be in command (an owner, a communications director, a partner, etc.) as well as a possible alternative meeting site if the restaurant were unavailable (for instance, if the health department shut it down).
Risks: With any crisis, there are inherent risks. Include a section that discusses risks that Pasta Amore should consider while planning for a crisis such as a salmonella outbreak. Answer the following questions:
What are possible negative outcomes if Pasta Amore does not respond promptly and accurately? Discuss at least two.
What are possible negative outcomes even if Pasta Amore does respond promptly and accurately? Discuss at least two.
Conclusion: Finally, wrap up your crisis communication plan with a conclusion. In your conclusion, include the following:
Discuss how to use this crisis communication plan in application to other scenarios. Consider this question: How can having a specific plan help mitigate future risks and unforeseen circumstances?
Explain any ethical and legal considerations that should be taken into account with this and future crisis communication plans at Pasta Amore. For instance, should a lawyer be consulted? Are there company values to take into account when communicating messages and making decisions in a crisis? Is there ever a time when information should be withheld?
6 pages
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Rasmussen College ?Cleanliness and Quietness of Hospital Financial Success Worksheet
Appraise economical aspects that influence healthcare delivery systems.ScenarioYour hospital received $4,000,000 in revenue this past year. Medicare withholds 2.6% of this amount ($) until the value-based purchasing scores are in. If the scores are good this year, the hospital will earn back this money. If scores are below the national average, the hospital can lose this money. Twenty five percent (25%) of this score is based upon the Community Engagement patient satisfaction score (HCAHPS). Last year’s patient satisfaction scores (HCAHPS) in the following areas were below the national average, which cost your hospital $398,000 in revenue.The hospital director of Quality Improvement has asked you to participate in developing a nursing action plan for your facility.InstructionsPrepare a nursing action plan in poster format for improving one of the following key areas that:Selects one key area of focus: Communication with nursesCommunication with physiciansResponsiveness of hospital staffCommunication about medicationsCleanliness and quietnessDischarge informationCare transitionExamines nursing actions to achieve optimal scores to contribute to the hospital’s financial success.Provides a list of recommended nursing actions to improve the selected key area.Appraises references/resources for best practices to increase score and enhance reimbursement.Communicates the rationale for the nursing actions listed in the action plan.Provides stated ideas with professional language and attribution for credible sources with correct APA citation, spelling, and grammar in the action plan poster.ResourcesLibrary DatabasesHealth Policy Reference CenterWebsites and ResourcesCenters for Medicaid and Medicare ServiceHow to Read Your Fiscal Year (FY) 2019, Hospital Value-Based Purchasing (VBP), Program Percentage Payment Summary Report (PPSR) Quality NetThe Institute for Healthcare ImprovementThe Agency for Healthcare Research and Quality
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Creating a Crisis Communication Plan Paper
Scenario
You were recently hired as the director of communications at Pasta Amore, an Italian restaurant chain with the fo ...
Creating a Crisis Communication Plan Paper
Scenario
You were recently hired as the director of communications at Pasta Amore, an Italian restaurant chain with the following mission: “To provide a warm atmosphere for your family where we can share the traditional cuisines of Italy. Our food will always be fun, fresh, and filled with love.” The restaurant owner, Marco Moretti, created the new director of communications role after another local restaurant, Ella’s Salmon, experienced a crisis and was unprepared to handle it. Ella’s Salmon served contaminated food to its guests, which lead to an outbreak of salmonella. The restaurant’s lack of a clear crisis communication plan led to its eventual closure because customers no longer felt safe eating the food. Marco is worried that Pasta Amore would be equally unprepared to handle a similar crisis. While he is working with other departments to ensure food safety procedures are followed, he has tasked you with creating a thorough crisis communication plan to mitigate risks and unforeseen challenges as your first assignment in this new role.
You will need to consider your customers, your employees, and the community as stakeholders when creating a crisis communication plan. Your customers and the community are likely concerned that they may get sick eating out at restaurants after the incident at Ella’s Salmon. They may also be wondering what will be done from a health perspective to prevent this from happening at Pasta Amore. Your employees are likely concerned about a similar crisis happening and maintaining their jobs if it does. Consider these and any other possible risks while creating your plan.
When creating a crisis communication plan, there are many things to keep in mind, including audiences, messaging, and command centers. Some of your colleagues are confused about why Pasta Amore needs a crisis communication plan, so Marco has asked you to include an introduction that explains the importance of having a plan in place. Marco has also stressed the importance of understanding the vision and corporate philosophy of Pasta Amore as you create a crisis communication plan. Review this information in the image below.
Directions
Introduction: Marco would like your crisis communication plan to begin with a solid introduction that helps your colleagues understand the importance of having a plan in place. The plan makes some of your colleagues feel nervous that they are doing something wrong because they do not understand why a plan is being made before a crisis has occurred. In your introduction, be sure to include the following:
An explanation as to the value of a crisis communication plan
An overview of what will be included in your plan and a brief statement as to why each section is important
Audiences and Stakeholders: It is important for Pasta Amore to be prepared to respond to any audience and stakeholder questions and concerns. List some of the primary questions and concerns that may be asked by customers, employees, and the community. While other stakeholders may exist, focus on these three groups for the purposes of your crisis communication plan.
One method of creating questions is to put yourself in the shoes of the stakeholders. For example, if you were a customer of Pasta Amore and heard about a salmonella outbreak, what are some of the questions that you might ask?
Messages: Next, create messages for each of the three aforementioned audiences. Be sure that your messages are clear, direct, and honest and provide valuable answers to the potential questions that you posed in the previous section. Your messages should include the following:
A brief description of the type of message response (email, letter, social media message, etc.)
The full text that will be included in the message content
Command Centers: Establishing command centers and a chain of command is important in a crisis situation. In your plan, be sure to do the following:
Explain why it is important for Pasta Amore to set up a command center and chain of command during a crisis situation
Propose one option for Pasta Amore to establish a command center and chain of command. Consider who should be in command (an owner, a communications director, a partner, etc.) as well as a possible alternative meeting site if the restaurant were unavailable (for instance, if the health department shut it down).
Risks: With any crisis, there are inherent risks. Include a section that discusses risks that Pasta Amore should consider while planning for a crisis such as a salmonella outbreak. Answer the following questions:
What are possible negative outcomes if Pasta Amore does not respond promptly and accurately? Discuss at least two.
What are possible negative outcomes even if Pasta Amore does respond promptly and accurately? Discuss at least two.
Conclusion: Finally, wrap up your crisis communication plan with a conclusion. In your conclusion, include the following:
Discuss how to use this crisis communication plan in application to other scenarios. Consider this question: How can having a specific plan help mitigate future risks and unforeseen circumstances?
Explain any ethical and legal considerations that should be taken into account with this and future crisis communication plans at Pasta Amore. For instance, should a lawyer be consulted? Are there company values to take into account when communicating messages and making decisions in a crisis? Is there ever a time when information should be withheld?
6 pages
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Rasmussen College ?Cleanliness and Quietness of Hospital Financial Success Worksheet
Appraise economical aspects that influence healthcare delivery systems.ScenarioYour hospital received $4,000,000 in revenu ...
Rasmussen College ?Cleanliness and Quietness of Hospital Financial Success Worksheet
Appraise economical aspects that influence healthcare delivery systems.ScenarioYour hospital received $4,000,000 in revenue this past year. Medicare withholds 2.6% of this amount ($) until the value-based purchasing scores are in. If the scores are good this year, the hospital will earn back this money. If scores are below the national average, the hospital can lose this money. Twenty five percent (25%) of this score is based upon the Community Engagement patient satisfaction score (HCAHPS). Last year’s patient satisfaction scores (HCAHPS) in the following areas were below the national average, which cost your hospital $398,000 in revenue.The hospital director of Quality Improvement has asked you to participate in developing a nursing action plan for your facility.InstructionsPrepare a nursing action plan in poster format for improving one of the following key areas that:Selects one key area of focus: Communication with nursesCommunication with physiciansResponsiveness of hospital staffCommunication about medicationsCleanliness and quietnessDischarge informationCare transitionExamines nursing actions to achieve optimal scores to contribute to the hospital’s financial success.Provides a list of recommended nursing actions to improve the selected key area.Appraises references/resources for best practices to increase score and enhance reimbursement.Communicates the rationale for the nursing actions listed in the action plan.Provides stated ideas with professional language and attribution for credible sources with correct APA citation, spelling, and grammar in the action plan poster.ResourcesLibrary DatabasesHealth Policy Reference CenterWebsites and ResourcesCenters for Medicaid and Medicare ServiceHow to Read Your Fiscal Year (FY) 2019, Hospital Value-Based Purchasing (VBP), Program Percentage Payment Summary Report (PPSR) Quality NetThe Institute for Healthcare ImprovementThe Agency for Healthcare Research and Quality
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