Read the following scenario: Must address three mile island, Hurricane Katrina and regional Emergency Management office when answering each bullet point.
In 1979, the Three Mile Island nuclear reactor malfunctioned, releasing
radiation into the environment. There were no immediate deaths or injuries
resulting from the incident; however, the accident drew much media attention
and created concerns in the local area and beyond. The major forms of
communication used to report these events were the three major television
networks and local radio stations.
In 2005, Hurricane Katrina devastated the
New Orleans area and immersed a significant part of the city in water. Local citizens and their families were affected. In contrast to the Three Mile
Island incident, newer communication technologies, such as the Internet, were
used to disseminate information.
Today, you are the director of a regional
Emergency Management Office. You begin receiving official reports that the
public water supplies of several towns in the area have become contaminated
with a life-threatening biological agent. Contingency plans must be addressed
within the organization and with the public without creating a panic.
Write a 1,400- to 1,750-word paper on
essential communication in a community crisis situation described in the
Include the following in your paper:
The individuals or groups that will be communicating inside and outside
the organization during this crisis situation
Potential advantages and challenges associated with communicating within
the organization and with the public and private sectors during this crisis
Differences in communication processes used in crisis situations,
including what you learned from the situations in the scenario and how you
might incorporate that knowledge to improve health care communication
Appropriate technology, such as social media, affecting communication
during the crisis situation and how these technologies may be used to enhance
How technology might be used differently now than it was during the
crisis situations described in the scenario
Media opportunities during this management crisis