Include demographic, psychographic, geographic, and behavioral characteristics

wsenapb77
timer Asked: Apr 12th, 2014

Question Description

Write a white paper on a company of your choice (in and out hamburger) and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

Required Elements:

  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  • A positioning statement for the company with careful consideration of their brand and strategy
  • Paper is consistent with APA guidelines.

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