Case 19: 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments.
The work should be in the form of a 4- to 6-page, single-spaced memo, not including any relevant attachments. You should write as though you are a consultant called in for help by the senior management at these organizations within the cases. In general, please use the following subheadings to organize your memo:
Introduction – what you intend to do with the memo (brief….such as “The following is a situation analysis for (XYZ Company). Key issues are noted, and recommendations are included……”)
Current Situation – summary of the company, its customers and products, capital structure, current generic and specific strategies, performance per financial ratios and statistical indicators (will have more information after getting through Ch. 4 regarding financials for the cases beyond that point)
SWOT Analysis – strengths and weaknesses (internal) and opportunities and threats (external) should all be examined in detail; these can be bullet points, but must be thoroughly explained
Key Issues/Alternatives – what needs to be addressed and alternative approaches to addressing the issues
Recommendations – what they should do and how they should do it, considering the impact on physical, financial, and human resources
Conclusion – what will happen if management does what you suggest