Growth beyond Success essay

timer Asked: Apr 18th, 2014

Question description

Assignment Task
Read the case study “Habitaz: Growth beyond Success”
NOTE: the questions provided with the case study are NOT the assignment questions
Answer the following questions, based on the case,  your own research and
relevant strategic management theories.
1.  Apply Porter's Industry Structure (“Five Forces”) model to Habitaz, and evaluate its
effectiveness as a tool for analysing the business environment more than 30 years
after its creation
2.  Evaluate their formula (pages 2, 3) as a basis for their business:
Habitaz = (I + S +T)
(There is no need to discuss the mathematics of theequation!)
3.  Which of the three approaches to growth on page 7 would you advise? Your answer
should make use of relevant theory for strategic options
3.  Advise the management of Habitaz on the six options spelled out on page 8
Before starting this assignment you are required tosend to your tutor an outline in up
to 500 words of your approach to the assignment, indicating the theory which  you
believe is relevant, and the key areas you propose to discuss.
Page 3 of 6
You MUSTunderpin your analysis and evaluation of the key issues with appropriate and
wide ranging academic research and ensure this is referenced using the Harvard system
(See ‘Referencing Guide’ in the Study Skills Guide in My Resources). You must use the
Harvard referencing method in your assignment.
Additional notes:
Word count: 3,000 words (maximum)
The word count excludes the title page, executive summary, reference list and
appendices. Where assessment questions have been reprinted fromthe assessment
brief these will also be excluded from the word count. ALL other printed words ARE
included in the word count. Printed words include those contained within charts
and tables. See ‘Word Count Policy’ inMy Resourcesfor more information.
Assignments submitted late will be marked as a 0% fail, unless you have withdrawn your
intent to submit for this module in advance of the deadline.
Your assessment should be submitted as a single word or pdf file. For more information
please see the “Guide to Submitting an Assignment” document available on the module
page on iLearn.
You must ensure that the submitted assignment is all your own work and that all sources
used are correctly attributed. Penalties apply to assignments which show evidence of
academic unfair practice. (See ‘Dealing with Plagiarism’ in the Study Skills Guide in My

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