Performance Lawn Equipment, writing homework help

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Explanation & Answer

Hi there!Attached are the completed solutions for all 3 parts of the problem above using the worksheet you provided.Please take a look and let me know if you have any questions :)Thanks again!Selenica

Dealer Satisfaction
As displayed in Figure 1 below, dealer satisfaction with Performance Lawn overall is positive.
The market is growing, evidenced by the total number of foreign dealers outside North America.

Performance Lawn
Dealer Satisfaction: 2008 - 2012
Average amount of Respondents

35
30
25
20

Survey Scale
North America: 2008-12, = 77
South America: 2008-12, = 38
Europe: 2008-12, = 23
Pacific Rim: 2008-12, = 7.6
China: 2010-12, = 8

15
10
5
0
0

1

2

3

4

5

0: Very Unsatsified, 5: Very Satisfied
North America

South America

Europe

Pacific Rim

China

Figure 1: Dealer Satisfaction

We have maintained above-average satisfaction in all markets, where a vast proportion of
dealers surveyed reported satisfaction above 3. Of concern are the Chinese and North American
markets, where there are higher levels of both 2’s and 3’s.

End-User Satisfaction

Figure 2: End-User Satisfaction

End-user satisfaction in all markets displays more variance than dealer relationships. It would be
worthwhile to investigate our dealers, who are the point-of-contact for the end-users of our product.
There are higher levels of lower satisfaction reported by end-users.

Complaints

Complaints by Quartile: 2008 - 2012
Average Amount of Respondents

160
140
120
100
80
60
40
20
0
2008

2009

2010

2011

2012

Years
NA

SA

Eur

Pac

China

Figure 3: Complaints

Analysis of complaints by quartile for the following four years has revealed an undesirable
upward trend in complaints. Although the largest market, North America, spiked in 2009, 2012 saw a
return to previous levels. Even where complaints remain low on average, the markets are simply
smaller.

Figure 4: Complaints

As a percent total of complaints, North America has the most. As the largest market, this is
unsurprising. Complaints by region follow market share, with North America as the largest and China as
the smallest. Nevertheless, this points to a need to address dealer relations with end-users.
Mower Unit Sales

Mower Unit Sales
Pacific
2%
SA
3%
NA

China
0%

Europe
13%

SA
Europe
Pacific
China

NA
82%

Total Amount Sold: 548,883
Figure 5: Mower Unit Sales

North America remains the largest market for mower unit sales, with Europe a very distant
second. China comprises less than 1%. The Pacific Rim, China, and South America are all areas that
require attention for future growth.

Tractor Unit Sales

TRACTOR UNIT SALES
JAN 2008 - DEC 2012
Pac
10%

China
2%
NA
41%

Eur
24%

SA
23%

Total Amount Sold: 158,411
Figure 6: Tractor Unit Sales

Our distribution for tractor unit sales is extremely diverse, and we are more successful with this
product than mowers. South America and Europe are nearly at parity, in spite of the number of dealers
on average being much greater in Europe than South America.
On-Time Deliveries

On Time Deliveries: Performance Lawn Equipment
1500
1400
1350
1300
1250
1200
1150
1100

Jul-12

Oct-12

Jan-12

Apr-12

Jul-11

Oct-11

Jan-11

Apr-11

Jan-10

Apr-10

Jul-09

Oct-09

Jan-09

Apr-09

Jul-08

Oct-08

Jan-08

Apr-08

1000

Jul-10

Semiannual Figures:
January 2008 - Oct 2012

1050

Oct-10

Number of Deliveries

1450

Dec12
Number of deliveries 1086 1176 1220 1227 1281 1342 1386 1381 1401 1415 1456
Jan-08 Jun-08 Jan-09 Jun-09 Jan-10 Jun-10 Jan-11 Jun-11 Jan-12 Jun-12

Number On Time

1069 1160 1201 1212 1264 1326 1371 1366 1390 1402 1427

Figure 7: On Time Delivery

On a semiannual basis, Performance Lawn Equipment is very adept at delivering orders on time.
As the figure On Time Deliveries displays, our vendors move equipment quickly. We are able to avoid
profit loss due to shortage, with no indication that we are suffering inventory costs related to surplus. In
this manner, we are performing extraordinarily well.
Defects After Delivery

Defects After Delivery: 2008 - 2012
850
800

Defects (Millions)

750
700
650
600
550
500
450
400

2008

2009

2010

2011

2012

Figure 8: Defects After Delivery

Year-over-year, our defects upon delivery have substantially decreased. Each month in Figure 8
displays the total defects reported for each year in that month, and 2012 saw the sharpest decrease in
reported defects. If this trend continues, we will have defects to an acceptable number.
Response Time

Figure 9: Service Call Response Time

Despite a sharp spike in 2011, we seem to have response times down to an acceptable trend of
overall decrease. That is to say, the amount of time it takes to respond to a service call has decreased
year-over-year and continues to decline.
Site location costs
Current Locations
Proposed Locations

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile
$
57.69 $
64.25 $
70.05 $
76.20
$
53.34 $
56.37 $
58.82 $
64.13
Figure 10: Site Costs by Percentile

All proposed locations are cheaper for each quartile than current locations. At both the extreme
ends—the first and fourth quartile—the proposed locations are $53.34 and $64.13 respectively. Even
the second and third quartile are lower in terms of shipping cost, and would thus be beneficial for a new
location.


Dealer Satisfaction
0

1

2

3

4

1
0
1
1
2
1

0
0
1
2
3
1,2

2
2
1
6
5
3,2

14
14
8
12
15
12,6

22
20
34
34
44
30,8

11
14
15
45
56
28,2

5 Sample
Size
50
50
60
100
125
77

0
0
0
0
1
0,2

0
0
0
1
1
0,4

0
0
1
1
2
0,8

2
2
4
3
4
3

6
6
11
12
22
11,4

2
2
14
33
60
22,2

10
10
30
50
90
38

0
0
0
0
0
0

0
0
0
0
0
0

1
1
1
1
1
1

3
2
2
2
4
2,6

7
8
15
21
17
13,6

4
4
7
6
8
5,8

15
15
25
30
30
23

0
0
0
0
0
0

0
0
0
0
0
0

1
1
1
0
1
0,8

2
1
1
2
2
1,6

2
3
3
5
7
4

0
0
1
3
2
1,2

5
5
6
10
12
7,6

0
0
0
0

0
0
1
0
0
0
1
4
2
0
0
1
5
8
2
0 0,667 3,333 3,333 0,667

1
7
16
8

Performance Lawn
Dealer Satisfaction: 2008 - 2012
35

Average amount of Respondents

Survey Scale:
North America
2008
2009
2010
2011
2012
Mean
South America
2008
2009
2010
2011
2012
Mean
Europe
2008
2009
2010
2011
2012
Mean
Pacific Rim
2008
2009
2010
2011
2012
Mean
China
2010
2011
2012
Mean

30

25
20

Survey Scale
North America: 2008-12, = 77
South America: 2008-12, = 38
Europe: 2008-12, = 23
Pacific Rim: 2008-12, = 7.6
China: 2010-12, = 8

15
10
5
0
0

1

2

3

4

5

0: Very Unsatsified, 5: Very Satisfied
North America

South America

Europe

Pacific Rim

China

2012 Customer Survey
Quality

Ease of Use

Price

Service

NA
NA
NA
NA
NA
NA
NA
NA
NA
NA

4
4
4
5
5
5
5
5
4
4

1
4
5
4
4
5
4
5
4
5

3
4
4
4
5
3
4
4
4
4

4
5
3
4
4
5
2
5
5
5

NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA

4
5
5
4
5
5
5
5
4
4
4
4
5
5
5
5
5
4
5
5
5
4
4
5
5
5
5
5
4
5
5
5
5
3
5
5
5
5
5
5
5
5
5
5
4
5
5
5
4
5
4
5
5
5
5
4
4
5
5

5
5
4
5
4
5
4
4
5
4
4
3
5
3
4
5
5
4
4
1
4
5
4
3
5
4
5
5
3
4
4
5
4
4
4
5
5
4
4
4
4
4
5
4
3
4
5
5
4
4
5
5
5
4
4
4
4
4
4

1
4
3
4
3
2
2
2
4
5
2
3
2
4
4
2
5
5
4
5
3
1
3
4
2
4
4
4
3
4
3
1
5
3
2
4
3
4
4
4
1
5
3
4
5
4
5
4
4
5
5
5
3
4
5
5
4
4
3

4
4
3
4
5
5
5
5
4
4
4
4
5
3
5
5
3
4
4
5
5
4
5
4
4
4
4
5
5
3
4
5
4
4
4
5
4
4
4
5
4
5
4
5
5
4
5
5
4
5
4
4
5
4
2
5
5
4
5

Region

Quality Avg

NA
SA
EUR
PAC
CHINA

4,60
4,28
4,10
4,40
3,80

Sum of Average of
each Customer
33,75
121,5
422,25
41,75
199,25
818,5

China
Eur
NA
Pac
SA
Grand Total
Regions
NA
SA
Eur
Pac
China

Frequency
100
50
30
10
10
200

Frequency Distribution for Customer Responses
Frequency of Responses

Region

100
80
60

40
20
0
NA

SA

Market Regions

Sum of Average of each Customer Sum of Price
500
450
400

Bin
1
2
3
4
5

350

First
300 Quartile
Second Quartile
Third
250 Quartile
Fourth Quartile
200
150
100
50

0

Quartiles in Excel
3,75
4,25
4,5
5
25% of the average responses fall at or below 3.75
50% of the average responses fall at or below 4.25
75% of the average responses fall at or below 4.5
100% of the average responses fall at or below 5

NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA
SA

5
5
5
5
5
5
5
4
3
5
4
3
1
4
5
4
5
5
4
5
5
5
5
4
5
4
5
4
5
4
4
5
5
5
4
5
4
5
4
4
4
5
3
5
5
4
4
1
5
4
4
5
4
4
3
5
4
4
4
4
4
5
4
5
5
4
4
5
5
5
3
4
4
5

4
5
4
4
3
4
4
5
5
5
4
2
4
5
5
5
5
5
2
4
4
5
5
5
5
4
5
5
5
5
5
4
4
4
2
4
5
4
5
4
4
4
3
4
4
4
4
5
4
4
4
4
4
4
3
4
4
5
1
5
4
4
4
5
5
4
4
4
4
4
4
3
4
4

5
4
4
5
4
5
1
3
2
4
3
4
3
3
4
5
4
4
4
5
5
4
5
5
4
5
3
2
5
4
5
3
2
5
4
4
2
4
3
4
2
3
5
3
2
3
3
3
2
4
5
2
5
4
4
4
4
5
4
4
4
3
4
4
4
2
4
4
4
1
4
5
2
3

4
5
4
2
5
5
5
5
5
4
5
5
4
5
4
5
5
4
5
4
4
3
5
3
5
5
4
4
4
3
4
5
4
5
5
5
5
4
5
3
4
4
5
4
5
4
5
4
4
4
5
4
5
3
5
4
1
5
5
4
5
4
5
3
4
4
5
5
4
4
5
4
3
3

0
China

Region

Eur

NA

SA
SA
SA
SA
SA
SA
SA
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Eur
Pac
Pac
Pac
Pac
Pac
Pac
Pac
Pac
Pac
Pac
China
China
China
China
China
China
China
China
China
China

4
5
5
5
3
4
4
4
4
3
3
4
5
5
4
3
3
4
5
5
5
3
4
4
5
4
3
4
5
5
4
4
5
2
5
4
5
5
5
4
4
5
4
5
4
3
5
5
5
4
4
4
4
4
3
3
2

3
3
4
4
4
4
3
5
4
4
4
4
5
5
5
4
5
4
4
3
5
4
5
5
4
5
5
4
5
3
5
3
4
4
4
5
4
4
5
4
3
4
4
5
2
4
4
5
5
4
4
4
4
4
4
4
3

4
5
4
4
3
1
4
5
4
5
1
5
5
5
5
4
3
5
5
4
4
4
4
4
4
4
3
4
3
4
2
4
3
4
5
4
1
4
5
4
4
5
4
4
3
4
4
4
4
3
3
3
3
3
3
2
2

5
5
4
4
4
4
3
3
2
4
3
5
5
1
4
4
3
4
5
4
5
4
5
4
5
4
4
2
4
5
4
4
3
4
4
3
5
5
5
4
4
4
4
5
3
4
5
4
3
3
3
2
3
2
3
2
1

Ease of Use Avg

Price Avg

Service Avg

4,27
3,92
4,33
3,90
4,10

3,71
3,50
3,90
4,10
3,00

4,31
4,24
3,87
4,30
2,60

Sum of Price

Sum of Ease of Use Sum of Quality Sum of Service

30
117
371
41
175
734

41
130
427
39
196
833

38
123
460
44
214
879

Relative Frequency
50%
25%
15%
5%
5%
100%

uency Distribution for Customer Responses

Eur

Pac

China

Market Regions

Sum of PriceSum of Ease of Use Sum of QualitySum of Service

% of the average responses fall at or below 3.75
% of the average responses fall at or below 4.25
% of the average responses fall at or below 4.5
0% of the average responses fall at or below 5

Values
Sum of Average of each Customer
Sum of Price

Sum of Ease of Use
Sum of Quality
Sum of Service

26
116
431
43
212
828

NA

Pac

SA

End-User Satisfaction
2
6
4
5
4
3
4,4

3
15
18
17
15
15
16

1
2
1
3
0
2
0
2
0
2
0,4 2,2

5
6
6
5
5
5,4

18
36
17
36
19
37
20
37
19
37
19 36,6

38
37
36
36
37
37

100
100
100
100
100
100

1
2
1
2
1
1
1
1
0
1
0,8 1,4

4
5
4
3
2
3,6

21
36
21
34
26
37
17
41
19
45
21 38,6

36
37
31
37
33
35

100
100
100
100
100
100

2
1
1
0
0
0,8

3
2
2
2
1
2

0
1
0
0,3

3
2
1
2

5
7
5
4
3
4,8

4
37
35
34
33
31
34

Sample
5 Size
38
100
40
100
41
100
46
100
49
100
43
100

0
1
1
3
1
2
1
2
0
2
0
2
0,6 2,2

15
41
15
41
16
40
17
40
19
42
16 40,8

34
34
36
37
35
35

100
100
100
100
100
100

3
6
28
2
4
30
1
3
31
2 4,3 29,7

10
11
14
12

50
50
50
50

Performance Lawn
End-User Satisfaction Survey: 2008 - 2012
45

40

Average amount of Respondents

North America
2008
2009
2010
2011
2012
MEAN
South America
2008
2009
2010
2011
2012
MEAN
Europe
2008
2009
2010
2011
2012
MEAN
Pacific Rim
2008
2009
2010
2011
2012
MEAN
China
2010
2011
2012
MEAN

35

30

Survey Scale
North America: 2008-12
South America: 2008-12
Europe: 2008-12
Pacific Rim: 2008-12
China: 2010-12

25

North America
South America

20

Europe
15

Pacific Rim
China

10
5

0
0

1

2

3

4

5

Survey Scale based on Varying Sample Sizes and years (refer to key above)
0 = Very Disastified 5 = Very Satisfied

Complaints

Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Average 2008
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Average 2009
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Jul-10
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Average 2010
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Average 2011
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Average 2012

2008-2012
Total Complaints
Total Complaints

World NA
169 102
187 115
210 128
226 136
232 137
261 151
245 140
223 128
195 103
174
96
154
84
163
99
203,25 118
195 123
221 141
240 152
264 163
283 178
296 170
269 153
256 146
231 131
214 125
201 118
171
96
236,75 141
200 112
216 117
234 126
253 138
282 152
305 163
296 156
279 148
266 143
243 131
232 128
203 107
250,75 135
216 110
239 123
266 138
284 150
315 169
340 181
319 169
304 160
277 141
250 123
228 112
213 105
270,92 140
240 121
251 126
281 148
298 155
322 168
350 183
330 170
311 158
289 149
265 136
239 121
219 108
282,92 145

SA Eur
12
52
13
55
15
61
16
67
17
73
19
82
18
80
16
76
15
73
14
62
11
59
9
54
14,6 66,2
10
59
13
62
16
66
20
70
22
75
28
86
25
81
23
79
20
73
16
68
13
66
11
61
18,1 70,5
15
66
18
71
20
76
23
79
26
85
30
91
28
89
26
86
24
82
21
76
18
73
15
70
22 78,7
19
74
23
79
26
83
30
88
33
91
37
95
34
92
32
90
29
87
26
83
24
77
23
74
28 84,4
26
80
28
82
31
85
35
89
39
95
43
98
41
95
38
93
33
89
30
85
26
80
23
76
32,8 87,3

Pac

China
3
0
4
0
6
0
7
0
5
0
9
0
7
0
3
0
4
0
2
0
0
0
1
0
4,25
0
3
0
5
0
6
0
11
0
8
0
12
0
10
0
8
0
7
0
5
0
4
0
3
0
6,833
0
4
3
6
4
9
3
11
2
14
5
15
6
18
5
15
4
13
4
12
3
10
3
7
4
11,17 3,833
8
5
10
4
13
6
11
5
15
7
19
8
17
7
15
7
14
6
12
6
10
5
7
4
12,58 5,833
8
5
10
5
12
5
13
6
12
8
15
11
14
10
13
9
11
7
8
6
7
5
7
5
10,83 6,833

NA SA Eur
Pac
China
8160 1385 46...


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