# Use techniques presented in this chapter to analyze these dat

Anonymous
timer Asked: Oct 24th, 2013

Question description

Please show me steps/formulas used so I can do similar problems after this one.

Question:

Suppose the data presented below represented the number of

unit sales (million \$) for athletic footwear in the years 2000 and

2009. Use techniques presented in this chapter to analyze these

data and discuss the business implications for Foot Locker.

Price Category 2000 2009

Less than \$30 115 126

\$30–less than \$40 38 40

\$40–less than \$50 37 35

\$50–less than \$60 30 27

\$60–less than \$70 22 20

\$70–less than \$85 21 20

\$85–less than \$100 11 11

\$100 or more 17 18

Suppose Foot Locker strongly encourages its employees to

make formal suggestions to improve the store, the product, and

the working environment. Suppose a quality auditor keeps

records of the suggestions, the persons who submitted them,

and the geographic region from which they come. A possible

breakdown of the number of suggestions over a 3-year period

by employee sex and geographic location follows. Is there any

relationship between the sex of the employee and the geographic location in terms of number of suggestions?

If they are

related, what does this relationship mean to the company? What

business implications might there be for such an analysis?

Sex

Male Female

U.S. West 29    43

U.S. South 48   20

U.S. East  52    61

U.S. North 28    25

According to Wells Fargo Securities and the NPDFashionworld Consumer Panel, Foot Locker holds 19.4% of the

sneaker market. Suppose that due to its relationship with Nike

and Nike’s presence in the U.S. West region, Foot Locker

believes that its share of the market in that region is higher

than it is in the rest of the country. Foot Locker hires a market

research company to test this notion. The research company

randomly samples 1000 people in the U.S. West who have just

purchased a pair of sneakers and 230 of the sampled shoppers

purchased their sneakers at Foot Locker. Is this result enough

evidence to declare that Foot Locker’s share of the market in

the U.S. West is signiﬁcantly higher than it is otherwise? Use

techniques from this chapter to test this hypothesis. What

business implications might there be for Foot Locker if this

market share information is true?

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